Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Some metrics carry over, like bounce rate, total page visits, and time spent on-site.

B2B 101

B2B Marketing Metrics Survey 101

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just Facebook.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

Social Media 60

Social Media Strategy How To Marketing 60

Sprout Social

APRIL 4, 2023

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. More and more people are turning to social media to research products and services.

Brands 125

Brands ROI UGC Authentication 125

Ignite Social Media

SEPTEMBER 21, 2017

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. Thankfully, tracking awareness is one of the most simple ways to gauge social value. What paths have you taken to showcasing social ROI?

ROI 101

ROI Apple Metrics Loyalty 101

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once. You’ll see why in a moment. What is YouTube competitor analytics ?

Analysis 52

Analysis YouTube Tools Strategy 52

Hootsuite

AUGUST 11, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Brand awareness is a required first step before building brand loyalty.

Brands 120

Brands HootSuite Film Instagram 120

Keyhole.co

FEBRUARY 17, 2023

For example, Apple introduced a bitten apple as its logo in 1977. Promote your brand on social media Social media is a powerful medium for increasing your business’s engagement and boosting sales. Humanize your brand Don’t always try to sell or promote your brand on social media.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Awareness, Sales, or Loyalty? How Does Your Audience Use Social Media?

Social Media 168

Social Media Strategy Consultant Conference 168

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization.

SEO 178

SEO Social Media Marketing Digg 178

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Just ask Uniqlo , Apple or Trader Joe's. loyalty program. media channel. passive media. social engagement. social media.

Marketing 106

Marketing Apple Loyalty YouTube 106

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Social media.

Research 97

Research How To Marketing Price 97

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Buffer Social

APRIL 5, 2017

Bonnie, Loyalty Marketer. Blog post: 15 Psychological Studies That Will Boost Your Social Media Marketing by Buffer. Blog post: If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media by Buffer. Alfred, Content Crafter. Arielle, Community Strategist. Storytelling.

Marketing 108

Marketing Diagrams Skills How To 108

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself.

Loyalty 120

Loyalty Retail Data Strategy 120

Webbiquity SMM

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Andres is a social media expert.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196