| |  Apple + Loyalty | 142 articles |
| Page 1 of 2 | Previous | Next | SMALL BUSINESS MAVERICKS SEPTEMBER 18, 2012  Mobile Loyalty Apps: A Golden Opportunity For SBMs Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. CardStar’s mobile app is available for the Apple iPhone and for the Android operating system, which means that anyone with a smartphone or mobile device can benefit. out of 4 Americans are members of at least one loyalty card program. You bet it would. | LOUIS GRAY JANUARY 19, 2011  The Best Thing Apple Does Is Ignore Everyone Else Yesterday, Apple announced earnings that were record-setting for the company , with blowout numbers on iPads, iPhones and Macs. Luckily for Apple's customers and shareholders, they're ignoring you. Apple being a public company doesn't necessarily mean they need to be managed by the people, in some sort of communist undertaking. Apple is much more than one person now. | | | | | |
| TWIST IMAGE JUNE 14, 2012 Earning Loyalty Points When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? And, it's not like the brands that get this right are not profitable (see: Apple ). Buying loyalty. loyalty. loyalty card. | JEFF KORHAN MAY 9, 2011  Build Customer Loyalty Into Your Business Structure This evening I spent a couple of hours at the Apple Store getting my iPhone replaced and synced with the saved data on my Macbook Pro. The technician at the Apple Genius Bar methodically progressed through the possible reasons for the loss of functionality. This is what makes it a pleasure to deal with Apple. Their products are exceptional, though nothing is infallible. | STEVE RUBEL MAY 4, 2011  As Curators Proliferate, Media Brands Face Loyalty Crisis The Times allegedly protested when Pulse first hit the scene last year, causing Apple to take down the app for further review. If this happens then it can further erode the advertiser loyalty that perhaps many media brands take for granted. Summary: Suddenly media brands are facing increased competition from an array of upstart curators that are growing in popularity. Permalink. | TWIST IMAGE FEBRUARY 1, 2013 Copying Apple Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. thought that the Apple people had jokingly replaced the white, glowing apple sign with the Windows logo. Their stores do look and feel like an Apple store. apple. loyalty. | | | | | | | |
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MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010  OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
That means using mobile for dynamic location-based messaging for merchandise promotions, mobile couponing, advertising and loyalty programs. As Alex sees it: “This is where the loyalty aspect of CRM, so loyalty and offers around couponing and crediting, comes in. And the Apple model may have the credit card purchase and payment model sewn up, but the unbanked – and people who simply don’t have credit cards – are ripe for methods to buy digital and physical goods that involve other payment methods. Interview with OpenMarket’s Alex Moir. 13:10]. MORE >> -
MOBILEGROOVE | MONDAY, AUGUST 8, 2011  New Research Underlines Pivotal Importance Of Mobile Payments, Personalization
These are just a few of the questions examined in the new report Fighting Smart: Using Value-Added Services To Create Lasting Customer Loyalty. Value-add through loyalty. Instead, respondents report the end-game is about increasing customer loyalty. Mobile operators in Asia Pacific — more than in other regions such as North America and Europe — pursue a value-added services strategy to deliver a compelling customer experience , one that will allow them to boost individual loyalty and the lifetime value of their existing customer base. Mobile payments pay-off. MORE >> -
MOBILEGROOVE | FRIDAY, MAY 4, 2012  5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity
Many retailers such as Bass Pro, Sephora and Eastern Mountain Sports have already turned to mobile POS, with a view to improving the quality of customer service and increase consumer loyalty. The top three handsets in Q1 2012 were Apple devices, which made up almost half (46 percent) of total handset impressions. Featured Mobile Advertising & Marketing Mobile Apps Research Android Apple BuzzCity InMobi Mobile phone Motorola SolutionsHowever, many respondents have not yet taken the critical first step. SOURCE: [link]. million in 2011. SOURCE: [link]. SOURCE: [link]. MORE >> -
MOBILEGROOVE | MONDAY, FEBRUARY 13, 2012 M-Pulse: Mobile Voice Analysis & Trends; Will Apple Siri Set The Bar?
Mobile voice services have finally crossed the chasm thanks to the rise (and rise) Apple Siri — the smart, voice-enabled mobile assistant that connects with our personal data and the wider Internet to manage our daily lives. What is the real impact of Apple on the industry? ” Bill shares some examples (such as American Airlines running on Microsoft technology) that show how a voice assistant on our personal devices can improve service (the first big step to boosting customer loyalty). Apple is a given, but Google, Microsoft and Nuance are making great gains. MORE >> -
ENGAGING BRAND | MONDAY, MAY 21, 2012  Podcast 385 - How to Deliver Insanely Great Customer Service
Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins Anna Farmery to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How to create customer loyalty. This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Carmine has previously helped us understand how to use Foursquare.a must listen podcast ! must listen podcast! MORE >> -
- The Future Of Personalized Pricing TWIST IMAGE | FRIDAY, NOVEMBER 23, 2012
- Three Steps to Building an Incredible Brand SPIN SUCKS | MONDAY, OCTOBER 31, 2011
- Social Value Deficit THE RELATIONSHIP ECONOMY | SUNDAY, OCTOBER 31, 2010
- The Great Impression JOEY STRAWN | THURSDAY, AUGUST 12, 2010
- The New Disruption TWIST IMAGE | FRIDAY, DECEMBER 9, 2011
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- 5 Common Actions Competitors Take GEOFF LIVINGSTON | MONDAY, DECEMBER 12, 2011
- What The Next Five Years Will Be About TWIST IMAGE | FRIDAY, APRIL 29, 2011
- What Is Your Marketing Trying To Do? TWIST IMAGE | WEDNESDAY, JANUARY 11, 2012
- Verizon's Big Year Is Much More than Just iPhone LOUIS GRAY | SATURDAY, JANUARY 8, 2011
- A Cloud-Centric Web Makes Device & OS Switching Easier LOUIS GRAY | SUNDAY, JANUARY 16, 2011
- The Future of Media Is Beyond The Screen TWIST IMAGE | TUESDAY, FEBRUARY 19, 2013
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- The Small Wins From Social Media TWIST IMAGE | TUESDAY, APRIL 23, 2013
- Creativity is Just Connecting Things JEFF KORHAN | MONDAY, JUNE 20, 2011
- Trust – the glue that binds ENGAGING BRAND | WEDNESDAY, SEPTEMBER 28, 2011
- How To Curtail Showrooming: Charge Admission TWIST IMAGE | FRIDAY, MARCH 29, 2013
- Customer Satisfaction is No Longer Enough – Engagement is Now Key WORKFACE | MONDAY, AUGUST 22, 2011
- European Retail Goes Mobile; How Do Europe’s Top 300 Brands Stack Up? MOBILEGROOVE | THURSDAY, JUNE 16, 2011
- CEOs-Roll Up Your Social Media Sleeves JANET FOUTS | WEDNESDAY, FEBRUARY 27, 2013
- Enterprises Need Mobile Apps Too; Tapping The Next BIG Market MOBILEGROOVE | MONDAY, JANUARY 28, 2013
- What a Hotel Manager Taught Me About the Future of Business PAUL GILLIN | FRIDAY, AUGUST 19, 2011
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- Mobile Marketers Need To Balance Targeting & Privacy Concerns MOBILEGROOVE | FRIDAY, APRIL 22, 2011
- Six Links Worthy Of Your Attention #53 TWIST IMAGE | SATURDAY, JUNE 25, 2011
- QR Codes Aren’t Dead Yet MY CREATIVE TEAM THINKING | THURSDAY, AUGUST 9, 2012
- How to Emulate the World’s Powerful Brands Using Social Media SPIN SUCKS | TUESDAY, FEBRUARY 1, 2011
- The Time for Location-Based Marketing Is Now | Spin Sucks SPIN SUCKS | MONDAY, AUGUST 2, 2010
- The purpose and practice of internal social media SIMON MAINWARING | TUESDAY, APRIL 3, 2012
- How PR Pros Are Using Social Media for Real Results MASHABLE.COM | SUNDAY, OCTOBER 31, 2010
- Customers Don’t Care About Us GEOFF LIVINGSTON | MONDAY, AUGUST 27, 2012
- HOW TO: Activate Your Brand's Super Influencers MASHABLE.COM | FRIDAY, NOVEMBER 12, 2010
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- 87 More Vital Social Media Marketing Facts and Stats for 2012 WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
- Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media MOBILEGROOVE | FRIDAY, MARCH 4, 2011
- 4 Ways Your Website Can Replace Focus Groups BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 28, 2012
- Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing MOBILEGROOVE | FRIDAY, JANUARY 28, 2011
- Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011
- IMPACT: Windows Phone 7, Disney Strategy & Mobile Marketing For Dummies MOBILEGROOVE | FRIDAY, OCTOBER 15, 2010
- Tale of the Cake: A Content Marketing Parable PUSHING SOCIAL | THURSDAY, JULY 5, 2012
- Why Facebook and Instagram have a lesser margin for error with users than ever SIMON MAINWARING | FRIDAY, DECEMBER 21, 2012
- Customer Engagement: A New Spin on Customer Intimacy FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
- Great Marketing Is Utilitarian TWIST IMAGE | FRIDAY, DECEMBER 7, 2012
- Learning From Leading Marketers & Markets To Map Mobile Strategy MOBILEGROOVE | FRIDAY, APRIL 13, 2012
- How Geese are like Market Leaders TAYLOR MAREK | TUESDAY, FEBRUARY 2, 2010
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- Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects? CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
- Remembering Steve Jobs; Why Siri Won’t Provide Mobile Marketers All The Answers MOBILEGROOVE | FRIDAY, OCTOBER 7, 2011
- Don’t Lose Value in the Hunt for EdgeRank MINDJUMPERS | FRIDAY, AUGUST 31, 2012
- Samsung 2012 "Cloud Phone" to Tap Chromium or WebOS LOUIS GRAY | FRIDAY, MAY 20, 2011
- Make Better Broth: Quality Over Quantity SPIN SUCKS | THURSDAY, DECEMBER 1, 2011
- Why Mobile Marketers Must Include Boomers In The Mix MOBILEGROOVE | FRIDAY, JUNE 3, 2011
- IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
- Blyk Sells Indian Youth On Permission Mobile Marketing MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
- FriendFeed Turns Five. The One-Time Pioneer Is Still Here LOUIS GRAY | MONDAY, OCTOBER 1, 2012
- The Race for Mobile Supremacy and How It Affects Your Business Strategy JUGNOO | TUESDAY, FEBRUARY 28, 2012
- Comprehensive Guide To Digital & Social Media Strategy THE JORDAN RULES | WEDNESDAY, AUGUST 3, 2011
- The Race for Mobile Supremacy and How It Affects Your Business Strategy DANNY BROWN | FRIDAY, MARCH 30, 2012
- What social customers will demand from your brand in 2013 SIMON MAINWARING | MONDAY, NOVEMBER 19, 2012
- The Bright Side Of Black Friday TWIST IMAGE | FRIDAY, NOVEMBER 25, 2011
- Five From Five: NeoMedia Sees Explosive Growth; Agreement On Open Industry Standards MOBILEGROOVE | THURSDAY, DECEMBER 23, 2010
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- Google+ Is the Social Network That’s All About Search DANNY BROWN | MONDAY, AUGUST 1, 2011
- Mobile Security: What’s REALLY At Stake For Mobile Operators MOBILEGROOVE | WEDNESDAY, JUNE 20, 2012
- This Week in Location: 33 Location-based must read articles you may have missed SOCIAL WAYNE | SATURDAY, JULY 31, 2010
- Top 143 Location Articles from 2010 SOCIAL WAYNE | MONDAY, DECEMBER 13, 2010
- Making Data Relevant: The New Metrics for Social Marketing MASHABLE.COM | WEDNESDAY, JANUARY 26, 2011
- Social Media Users More Likely to Buy From Brands They Follow PAMORAMA | THURSDAY, MARCH 18, 2010
- For Digg and Other Web Services, 5 Years Can Be a Lifetime LOUIS GRAY | SATURDAY, MARCH 19, 2011
- Five Social Media Trends To Watch in 2011 WWW.SOCIALMEDIAEXPLORER.COM | TUESDAY, NOVEMBER 16, 2010
- Best iOS6 Features for Business Users IDACONCPTS | THURSDAY, OCTOBER 11, 2012
- I See You CITIZEN MARKETER 2.1 | FRIDAY, APRIL 23, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Every Day is Someone’s First Day CHRIS BROGAN | MONDAY, DECEMBER 12, 2011
- Blippy Pumps Profiles With Personality, Adds Product Q&A LOUIS GRAY | WEDNESDAY, NOVEMBER 10, 2010
- Premier Inn: Attracting Premium Customers With Cross-Platform Approach MOBILEGROOVE | MONDAY, MAY 9, 2011
- Why Do Customers Tattoo Themselves with the Brands They Love? BILL HARTZER | TUESDAY, APRIL 27, 2010
- How to Cut Costs with Your Own Support Community TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JUNE 19, 2012
- This Week In Location: 28 Location-based articles you may have missed to stay current in the location space SOCIAL WAYNE | SATURDAY, AUGUST 7, 2010
- Geo-Location Marketing | Spin Sucks SPIN SUCKS | THURSDAY, JULY 22, 2010
- Marketing: Why it's a Waltz vs. a Tango CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 30, 2010
- Platform, simplicity and involvement: Keys to developing the perfect app WISDOM LONDON | TUESDAY, MARCH 8, 2011
- Content vs. Community: How Online Publishers Can Nurture Both MASHABLE.COM | SATURDAY, AUGUST 20, 2011
- My Hot Brands & Products of 2012 JASON YORMARK | WEDNESDAY, JANUARY 9, 2013
- This Week in Social Media – 4/17/2013 SOCIAL MEDIA MARKETING | WEDNESDAY, APRIL 17, 2013
- Leak Corporate Data, Get Caught, Get Fired. LOUIS GRAY | THURSDAY, NOVEMBER 11, 2010
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
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