Earning Loyalty Points
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? And, it's not like the brands that get this right are not profitable (see: Apple ). Buying loyalty. loyalty. loyalty card.
An ‘Apple’ a Day Keeps the PR Critics Away
NOVEMBER 12, 2015
Apple holds the top spot on the Forbes most valuable brand list this year, showing us just how fruitful a company’s brand can be. There is no doubt their PR machine has been effective at creating that strong brand—and those in the PR industry can stand to learn from Apple as it stays innovative in an ever-changing world. We associate Apple with the experience. Exclusivity.
FEBRUARY 1, 2013
Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. thought that the Apple people had jokingly replaced the white, glowing apple sign with the Windows logo. Their stores do look and feel like an Apple store. apple. loyalty.
How to Leverage Mobile Payments to Garner Customer Loyalty
MAY 19, 2015
It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile wallets also give more opportunity to grow your loyalty programs and consumer satisfaction. Mobile
The Effect of Brand Loyalty in the Costco and AmEx Breakup
Convince & Convert
MARCH 29, 2016
And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. In the last week, the agency announced that they would be receiving help from an unnamed hacker, causing Apple vs. FBI chatter to skyrocket. Will this translate into less consumers turning to Apple for secure devices?
Mobile Loyalty Apps: A Golden Opportunity For SBMs
Small Business Mavericks
SEPTEMBER 18, 2012
Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. CardStar’s mobile app is available for the Apple iPhone and for the Android operating system, which means that anyone with a smartphone or mobile device can benefit. Every 8 seconds a loyalty card is converted to a mobile device. You bet it would.
Podcast 385 - How to Deliver Insanely Great Customer Service
MAY 21, 2012
Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins Anna Farmery to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How to create customer loyalty. must listen podcast !
Three Steps to Building an Incredible Brand
OCTOBER 31, 2011
Who doesn’t want to create the next Google, Apple, Nike, or Coke? Before you can build a brand that has market ubiquity, fosters loyalty, and promotes advocacy, the proper foundation must be set. Apple makes stuff that works. Marketing Apple branding david horne incredible brand proctor and gamble trust ZapposToday’s guest post is written by David Horne.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
Just ask those playing in the loyalty marketing space. You may recall that back in August, travel site Orbitz discovered that consumers who use a Mac spend nearly thirty percent more per night on hotels, so the online enterprise begun showing Apple users different prices (for more on that: On Orbitz, Mac Users Steered to Pricier Hotels ). apple. loyalty marketing. Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Don't get mad at personalization. Not good. media.
The Permanent Brand
JANUARY 16, 2013
We live in a day and age when people not only tattoo their bodies with brands (everything from corporate logos like Harley Davidson and Budweiser to Apple and the rock band KISS ), but have what Kevin Roberts (CEO Worldwide of the advertising agency, Saatchi & Saatchi ) dubbed a " Lovemark " (a brand that delivers, "loyalty beyond reason" ). If you have ever waited in line for an Apple product, you know what this means. apple. brand loyalty. Have you ever read a book about branding? An impression. feeling. sentiment. To be more. amazon.
The Year Of More
JANUARY 3, 2012
This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). The next five years are going to be about how well a brand can actually change the relationship from one that looks at how many people are in their database to who these individuals are and how the brand can make the connections and loyalty stronger." apple. apple television. loyalty program. It sounds a little incredulous to say this when we're in a world that is struggling for stability. More social. More global. android.
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
Looking at platforms like the Genius Bar at Apple 's retail experience points to a retail environment where physical goods are sold alongside of services and more experiences. If the prices are the same and the retailer offers products that are not available anywhere else, they have a business model that could be augmented by services, loyalty programs and more that could easily counter the effects of those who are showrooming beyond reason. apple. apple store. loyalty program. What would you pay for an opportunity to browse a store? It's already happening.
What Is Your Marketing Trying To Do?
JANUARY 11, 2012
We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Just ask Uniqlo , Apple or Trader Joe's. apple. loyalty program. The quick answer is: sell more. Sorry. We can debate the merits of brand building, but without sales, there's not much of a brand. So, what is your marketing trying to do? Yesterday, Marketing Charts published a news item titled, Facebook Fan Size May Not Translate to Relationship Quality. Are you shocked? you can have both.
The Future of Media Is Beyond The Screen
FEBRUARY 19, 2013
Think about Apple TV or Boxee (both connect you to the Web and - if we're going to be raw about it - provide many entertainment services that allow you to avoid traditional commercials with ease). In its simplest form, Apple 's AirPlay functionality allows you to throw your screen anywhere. If you're using a MacBook and have Apple TV, it's simple to toss your computer screen on to your TV screen and more. apple. apple tv. Advertising traditionally serves a traditional purpose. It either interrupts your content experience or wraps itself around it. It's not.
The New Disruption
DECEMBER 9, 2011
Once again, Amazon is changing not only online shopping but the entire retail experience. I am a huge fan of Amazon Prime because it not only allows Amazon to build a very strong and targeted loyalty and analytics platform, but it turns every purchase into an impulse buy. We can hold up the Apple retail experience as a Golden Child in this instance simply because they rarely put things on sale and their environment is not crowded with merchandise. apple. loyalty program. When digital mingles with our physical lives, everything changes. seemed very antiquated to me.
Shocking Shopping Experiences At The Mall
JULY 25, 2015
An attempt to find an open device in the Apple store to fiddle with was futile. It wasn't just Apple. Yes, there are social components that make it more transactional, and it can create more loyalty, but the impetuous of digital is transactional. apple. apple store. We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer. spend my time looking at how disruptive digital technology is for business, and how brands can better leverage it to connect with their customers. amazon.
A More Elegant Question About Ad Blocking
MARCH 17, 2016
Bloating their user experience to show them an ad - that's already annoying them - does not feel like the best way to engender their attention or loyalty. apple. ad adblocking adblockingsoftware advertising advertisingeconomics apple brand businessblog businessinsider dataplan digitalmarketing digitalmarketingagency digitalmarketingblog jwalterthompson jwt marketing marketingblog media medialandscape mirum mirumagency mirumagencyblog mirumblog mitchjoel mobile mobiledata mobiledatausage mobiledevice mobileexperience mobileoperatingsystem mobileusage publisher publishing wpp
The Small Wins From Social Media
APRIL 23, 2013
Following are three small and simple ways to win at social media that will deliver a long-term connection and plant the seeds for much deeper loyalty and engagement: Blogging. Between smartphones getting much better at being able to handle streaming media, Apple ''s latest developments in their podcasting app and major media and entertainment people starting their own audio and video podcast series ( Alec Baldwin , Joan Rivers , Adam Carolla , Joe Rogan and others), podcasting is experiencing a growth spurt. apple. brand loyalty. It''s not just Facebook. Twitter.
What The Next Five Years Will Be About
APRIL 29, 2011
This must have been a huge factor in Apple 's decision to build out retail stores and not work exclusively with the major consumer electronic retailers. The next five years are going to about how well a brand can actually change the relationship from one that looks at how many people are in their database to who these individuals are and how the brand can make the connections and loyalty stronger. apple. The next five years will be about direct relationships. The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing.
5 Common Actions Competitors Take
DECEMBER 12, 2011
Apple rarely talks about HP or Dell, but it certainly acknowledges and talks about other PCs and smartphones. Google recently purchased Motorola Mobility to acquire its patents in an effort to strengthen its case against Apple, who is suing the search giant for copying the iPhone iOS with Android. Marketing extends beyond stakeholders and organizations. Image by MJ/TR.
Are Your Customers Frozen? Let It Go!
JULY 22, 2014
Last week, I spent some time in Silicon Valley (you can hear more about it right here: Adventures In Visiting Google, Facebook And Apple In Silicon Valley ). customer loyalty. apple avinashkaushik blog brainstorm brand businessbook cableservice comcast ctrlaltdelete customer customerloyalty customerservicerep digitalchannel digitalmarketing directrelationships disney facebook frozen google marketingspam publisher siliconvalley spam tweet twitter wallstreet webanalytics20 webanalyticsanhouraday youtube Tags: apple. The competition is fierce out there. Right? brand.
5 Ways CMOs Can Master Their Online Customer Experience
Buzz Marketing for Technology
NOVEMBER 15, 2013
Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue. While that approach may have resulted in a one-time sell, we would all agree that it isn’t the most effective way to generate repeat, long-term loyalty and purchases from customers. Rule #5: Cement boots do not create loyalty. Lower costs? Free shipping? Bigger images?
These Are the Biggest Disruptors to the Future of Email Marketing
Convince & Convert
APRIL 18, 2016
Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Learning to drive loyalty with the use of contextual data clues—time, geo-location, weather, events, behavior, etc.—is The solution?
CEOs-Roll Up Your Social Media Sleeves
FEBRUARY 27, 2013
Increasing brand loyalty (83.9%). Even if Apple doesn’t embrace social media, Steve Jobs led that publicly traded company and also found time to answer customer emails , It’s a far fetch to say that CEOs that do not engage in social media will be out of business in five years. By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. Armed with $9.8
Lessons from Black Friday to Use in Your Communications Plan
NOVEMBER 30, 2015
Setting up a long-term opportunity for buyers to make a product or service part of their traditions is a smart way to position yourself (whether you are a new brand or already established) for long-term loyalty and growth. Modern man version of prize: Apple watch and flat screen TV. Otherwise you’ll lose long-term brand trust and buyer loyalty in exchange for one time conversions.
Affiliate Marketing is Far From Dead
JULY 29, 2015
Even Apple, the tech giant, has an affiliate marketing program. Introduce content verticals and loyalty sites. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Concerns involve the possible scrupulousness of affiliate marketing companies. Wrong.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
Ever bought something from the Apple store, like an iPhone? They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do? Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. What do they like?
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? It Brands are leveraging this theory to build loyalty. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. highlight to tweet).
Driving Long-Term B2B Growth with an Omni-Channel Presence
SEPTEMBER 15, 2015
68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Guest post by Robert C. Johnson. With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one. Image credit: i-SCOOP.
Six Links Worthy Of Your Attention #53
JUNE 25, 2011
Secrets From Apple's Genius Bar: Full Loyalty, No Negativity - Wall Street Journal. Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. apple. apple genius bar. ClickZ.
Trust – the glue that binds
SEPTEMBER 28, 2011
As an example let’s take two very different brands: Ryanair and Apple. Apple on the other hand has a very different strategy. Apple attempts to build both functional and affective trust. Its products work functionally very well but where Apple excels is in affective trust building. For many people Apple has done this so effectively that they have achieved a bonded level of trust that is characterised by irrational loyalty, huge price premium and massive advocacy. But I found his book Why Should Anyone Buy from You? Trust – the glue that binds.
Customers Don’t Care About Us
AUGUST 27, 2012
Social engagement can lead to customer loyalty or a win in an apples to apples situation ( up to 15% of customers, says Gartner ). Image by vmcampos. Let’s talk about sales. Customers don’t care about our online brand conversations. The desire for customers to have personal relationships with brands remains the greatest myth pushed by today’s online marketers.
My Hot Brands & Products of 2012
JANUARY 9, 2013
iPad Mini - I’ve been an Apple convert for a few years now, and when I first heard about the iPad Mini, I didn’t think much of it. They have a great loyalty program, and I combined that with their Hyatt Visa and have found myself earning a ton of free rooms, upgrades and perks. The device is slow, buggy, and just doesn’t have the build quality I’ve come accustomed to with Apple products. There’s a reason Apple has done as well as they have. love that I can easily share music and playlists with friends and family. BONUS: NOT SO HOT.
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
Loyalty and retention? Apple isn’t about technology—it’s about innovation. Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). Awareness? Sales?
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
They entice higher brand loyalty by enhancing ‘insider’ status. Everyone from Apple to Starbucks leverages online communities to impact their businesses. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. This is a guest post by Michael Silverman. The social web has opened the communication floodgates.
Best iOS6 Features for Business Users
OCTOBER 11, 2012
iOS6, the latest operating system from Apple, has made its presence felt when it got unveiled at the WWDC 2012 in San Francisco. Here comes Apple for your rescue, iOS6 provides a shortcut showing all your drafts from all your accounts. In iOS6 Apple has certainly added some remarkable phone features as follows, Politely reject a call – Yes rejection can be polite. Takeaway.
Make Better Broth: Quality Over Quantity
DECEMBER 1, 2011
Look at two of the biggest and most successful companies around today – Apple and Microsoft. Keep your own product launches restricted to a minimum and build their brand loyalty first. Then expand. Today’s guest post is written by Danny Brown. There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. Then expand.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix?
Choose Your Own Adventure
JULY 8, 2013
Serving customers, building loyalty, communicating well with customers (regardless of channel) is about understanding what motivates them. Apple, while currently in a down period, built a masterful brand by not offering a direct voice in social media. Susan Murphy wrote a post a couple of months ago called Choose Your Own Adventure. People like Arianna Huffington and Jack Dorsey.
Why Do Customers Tattoo Themselves with the Brands They Love?
APRIL 27, 2010
Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? – Helps you make better decisions that will impact long-term loyalty and growth. Why do they do it?