Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Type: Webinar.

Training 117

Training Course Resources Social Media 117

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Leverage native YouTube analytics to help you analyze your tests.

Conversation 89

Conversation Video Tips Embedding 89

Audiense

JANUARY 31, 2017

Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI. Measuring it?

ROI 60

ROI Social Media Metrics Campaign 60

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics.

ROI 78

ROI Strategy How To Marketing 78

Oktopost

SEPTEMBER 21, 2023

Driving your audience to gated material Gated content used to be a common tactic to contact your prospects, grab their email details in exchange for a shiny PDF or on-demand webinar, and get them into email nurture streams. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 62

Examples B2B ROI Analytics 62

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. .”

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. .”

Team 147

Team Marketing ROI Training 147

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. Hootsuite Analytics makes it easy to see everything you need instantly.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. In essence, it means a higher ROI for content your brand already owns. Automate where you can, but don’t get complacent about implementing those analytics into your strategy. The solution?

Publishing 84

Publishing Social Media Film B2B 84

agora pulse

SEPTEMBER 23, 2020

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars. Tip: Ensure your company gives you basic access to analytics. Attainable.

Social Media 144

Social Media ROI Social Media Management URL 144

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Unfortunately, every social media platform provides a different set of analytics.

Social Media 117

Social Media NGO ROI Research 117

Pam Moore

JANUARY 28, 2016

Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter. Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales. 8 Twitter Tips to Maximize Time and ROI of Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Convince & Convert

AUGUST 8, 2019

analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” We also looked at the lead figures for a recent webinar.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

FEBRUARY 17, 2022

If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Then track the open and click-through rates to see which emails generate ROI.

Template 131

Template Templates Marketing Sample 131

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch. Here are three key takeaways from the webinar: Customer Centric? –

Conversation 100

Conversation Storify Marketing ROI 100

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. You cannot figure out ROI without first knowing the “I.”

Social Media 148

Social Media ROI Cost Insurance 148

Ignite Social Media

AUGUST 17, 2017

Last month, we hosted a webinar talking about the past 10 years, the present, and the future of social media. Anyone who works with data/analytics is hoping for some kind of standard in how channels report data/analytics—and we predict that this is coming. 1) Data Drives Standards & Sales. 2) Dark Social will Increase.

Social Media 92

Social Media Marketing Analytics ROI 92

Keyhole.co

APRIL 2, 2024

For instance: “ Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.” “ Our social media goals include: LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 15, 2021

You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. Virtual events, webinars, and live streams can bring audiences together to learn about your products and how to use them. You have to foster dedicated communities based on value and trust.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

OCTOBER 3, 2016

Why even social media newbies must learn to be a data and analytics junkie. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. 10 Tips to Be a Social Media and Digital Marketing Rebel.

Social Media 167

Social Media Marketing Training Skills 167

Sprout Social

MAY 25, 2022

Tie your social presence to actual business results with analytics and reporting. More meaningful attribution via analytics. Perhaps most importantly, social integration with your CRM highlights the ROI of your team’s efforts. As an added bonus, our Salesforce integration is available on all Sprout plans.

Team 110

Team B2B Platform Analytics 110

Convince & Convert

MAY 23, 2017

For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” We also looked at the lead figures for a recent webinar. Click To Tweet.

Brands 129

Brands Analytics Data Metrics 129

Convince & Convert

MAY 19, 2016

To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering.

Drupal 94

Drupal Content Case Study Statistics 94

Convince & Convert

MAY 2, 2016

Your funnel might look something like this: Post link on Facebook to a webinar teaching 101 level techniques to designers > Visit landing page > Sign up for webinar > Follow up with sales link > Sign up for a trial as a new customer. After all, you’re spending time and money to create each piece of content.

Metrics 60

Metrics Social Media Marketing URL 60

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. The trick is to create compelling content that helps your audience understand how your company’s offer can help them solve a problem or how your solution can improve their ROI – and plays well on that particular platform.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

MARCH 10, 2017

So social media agencies often feel even more pressure to be able to show ROI to clients. This week at #SproutChat , social media agency Fifty & Five joined us to discuss how to equate engagement to ROI and the best metrics to monitor and measure social’s impact on your bottom line. Sign up to attend the webinar here.

ROI 53

ROI Sentiment Analytics Report 53

Oktopost

MARCH 4, 2024

You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups. Marketing automation tools can help you expedite your marketing efforts and get the desired marketing ROI without the blood, sweat, and tears.

B2B 62

B2B Strategy Marketing Case Study 62

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Conduct webinars on topics related to your industry. Use Google Analytics to track the number of visitors to your website. And 23% say that lead generation is the topmost benefit of email marketing. Write blog posts related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move.

Data 101

Data Skills Meme Social Media Management 101

Buffer Social

JULY 20, 2017

When they trust your brand, they’re more likely to give you their email address, sign up for a webinar, or purchase your product when you ask. What about measurable ROI like leads and sales? That’s the reason why MailChimp does so much brand marketing. Branding sounds good but…. Over to you.

Social Media 112

Social Media Engagement Brands Airlines 112

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Strategy Statistics Metrics 117

Writtent Blog

MAY 20, 2013

Social media and Google Analytics integration. Educational knowledge base, blog, webinars, and videos. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns.

Newsletter 103

Newsletter Template Templates Hosting 103

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. Learn where to find your company page ’s analytics and the best metrics to track.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145