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How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. My website is optimized for search and we receive good traffic from search engines. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong.

Analytics 101
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

For others, like paid search, manual optimizations require the consistent collection of data. Making sure that you or a team member can serve as a constantly available person to answer questions quickly and represent your goals to the paid marketing team is crucial at getting the most out of your money. Like this post?

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. Paid Search. The answer is when they want to buy, of course.

B2B 89
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The Importance of Search Engine Optimization

Jason Yormark

I’m a very analytical person. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. About 80% of all searches come from the organic search engines and not the paid search listings. Happy marketing!

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Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names

Bill Hartzer

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. To understand how your ads are performing, you need to measure your share of voice for paid search.

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Using Entry Pages As A Key Metric

Small Business Mavericks

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?” ” It’s a good question and there’s no easy answer, but if you look at your referrer logs, you can see what pages site visitors enter your website by.

Metrics 101