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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

You could upload it directly to Facebook , create a TikTok , post it to LinkedIn , Tweet it , or make it into an Instagram Story. Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source. The Youtube link method seems logical, doesn’t it?

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6 integrations to get more from your social media management platform

Sprout Social

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

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How to find your most successful social media posts

Sprout Social

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. So, where do you start? What makes a post “successful,” though?

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How to Schedule Facebook Posts: A Quick and Easy Guide

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. You can use Hootsuite to manage your social media content calendar across Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest. A URL (this is optional). Get the template now!

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