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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

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5 best Pinterest analytics tools

Unmetric

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn).

Analytics 126
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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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21 best social media analytics tools

Unmetric

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Now, how cool is that? G2Crowd Rating: 4.2.

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6 best Twitter analytics tools

Unmetric

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Industry giants like Unilever, Coca Cola, and Addidas leverage Klear for this purpose.

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Is it a big deal for brands, influencers and their agencies? for many influencers.” Nearly 6 years later, total investment in social media marketing has only skyrocketed. Social media marketers need to be more strategic than reporting on engagements as success in and of themselves. ” An Inc.

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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. They know a lot about the social media environment and constantly invest in keeping ahead of the curve; often not easy to do when the only constant is change.