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How to use Google Analytics for stronger social media reporting

Sprout Social

Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. So, how do you bridge this gap between strategy and execution? How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 140
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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
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HubSpot vs. Marketo: Which is Better?

Oktopost

Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. HubSpot vs. Marketo: Which Capabilities Should You Expect? Web page activity analytics available. CRM analytics.

Hubspot 110
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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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How a social media consultant can help your business

Sherrilynne Starkie

Many organizations are on social media, yet they don’t see tangible business advantages. Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Adding a social media consultant to your team will fix this.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

That pressure to move fast and test things is even more critical for sales-centered organizations. AI has become a key ingredient to the modern sales strategy. We’re talking about a shift from intuition-based decisions to data-driven strategies. Focusing on use cases first is more helpful to your overall strategy.

Hubspot 129