Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Search Engine Watch.

SocialText 100

SocialText News Sharepoint Web 2.0 100

ProBlogger

JANUARY 30, 2013

But when was the last time you heard that about a content marketing strategy? I have no idea where I am and I don’t have any directions to get to the search engine, but I know I want to be there. Knowing where you want to be should be the first step in your journey with content marketing. So … is content marketing ROI trackable?

ROI 40

ROI Content Buy Cost 40

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Insightful analytics and reports . LinkedIn company page monitoring.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR.

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? How can you manage risk in your content marketing?

Strategy 150

Strategy BuzzStream Content Brands 150

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

SalesChoice

JANUARY 19, 2017

The most common type of analytical story is about discussing the past. O ther stories about current affairs are evident in market research surveys, which analyze current trends, or patterns to gain more insights on what people are thinking about, or creating context on future outcomes.

Patterns 22

Patterns B2B Analytics Data 22

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 161

Strategy ROI SEO B2B 161

Buzz Marketing for Technology

JULY 24, 2008

Projects such as the VANTH biomedical engineering collaboratory (Brophy, 2003) have spent a great deal of up-front time negotiating goals, and project staff have spent much time and energy developing cross-site assessments with good success, demonstrating viability. IEEE Engineering in Medicine and Biology Magazine, 22 (4), 39-46.

Communities 180

Communities Sample Samples Project 180

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). What is Google Ads?

Adwords 145

Adwords Google Campaign Cost 145

Viper Chill

APRIL 19, 2010

The best type of traffic for blogs is search engine traffic and mentions from other blogs. The other side of the coin is to focus on getting traffic from search engines or other forms, and monetising them in different ways. In fact, many blogs make tens of thousands of dollars per month through promoting affiliate products.

Adsense 77

Adsense How To Sites Forums 77

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing.

Advertising 215

Advertising Facebook Marketing B2B 215

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Business Intelligence and Analytics. Jeremy" excels at being able to see an engineering problem from the inside out, internalizing it almost from the point of view of the code itself. Renowned Engineering Institution Chooses AMD Processor-Based Servers.

Wireless 268

Wireless Microsoft Applications Web 2.0 268