Analytics, Download, Social Media and Statistics

7 statistics that prove the importance of social media marketing in business

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics

Statistics Social Media Marketing Survey

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Which are the best Twitter analytics tools with which to get started?

Analytics

Analytics Tools Twitter Hashtag

31 free social media templates that will elevate your workflows

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template

Template Templates Social Media RFP

The Social Media Analytics Compass: What and How to Measure

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Download the PDF version for future reference! Platform analytics.

Analytics

Analytics Social Media How To Analysis

How Often to Post to Social Media in 2021

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On LinkedIn , post between 1 and 5 times a day.

Social Media

Social Media HootSuite Statistics Template

More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. That’s why analytics are so important. Analytics help you to make better decisions and get better results. And there you have it—your social media report!

Analytics

Analytics LinkedIn Data Metrics

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media

Social Media Strategy HootSuite Sentiment

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! Social Media ROI And Realtime Big Data Analytics.

ROI

ROI Mzinga Analytics Social Media

Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.

Template

Template Templates Examples Social Media

Top 6 Best Social Media Platforms for Financial Services

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Platform

Platform Social Media Insurance Education

Social Media Hacking: How to Protect Your Account

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media

Social Media How To Policies Authentication

13 of the Best Free Social Media Management Tools

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management

Social Media Management Social Media Tools URL

How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report

Report Social Media Metrics How To

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead.

Report

Report Data Social Media Content

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Better use of analytics and more focus on measurement. Social media education and training. Let’s take a look at Analytics and Measurement.

Analytics

Analytics Trends Social Media ROI

5 Best Examples Of Brands Using Social Media For Customer Service

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

Examples

Examples Social Media Brands Issues

The Ultimate Guide to Pinterest Analytics

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics

Analytics Metrics Overview Trends

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. The Problem with Google Analytics. Before I get into actual stats, I have to preface this with the fact that there are a lot of numbers that Google Analytics misses. Triberr Visits vs. Google Analytics.

Case Study

Case Study Analytics Google Study

How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

Social Media

Social Media Marketing How To Cost

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends

Trends Strategy Marketing Authentication

How to Successfully Mine Your Social Media Data

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data

Data Social Media How To ROI

26 Real Estate Social Media Post Ideas to Get New Clients

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate

Real Estate Social Media HootSuite Instagram

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign

Campaign Social Media Metrics Trends

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics

Metrics Social Media CPM CPC

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics

Analytics Twitter How To Embedding

Analytics: A Vital Digital PR Skill

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. It will reveal blogs and media sites that have mentioned your brand.

Skills

Skills Analytics Press Release Metrics

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

MARCH 26, 2013

Statigram – This tool is solely for Instagram and provides statistics such as the amount of photos you have, likes received, comments, followers, and more. SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company.

Instagram

Instagram Tools Statistics Small Business

Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. Lush employees are major brand advocates on social media.

Social Media

Social Media Guidelines HootSuite How To

Instagram Reels vs TikTok: What You Need to Know

Keyhole.co

AUGUST 29, 2020

If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. Instagram downloads increased 11.4% billion times globally (having 113 million downloads in February 2020 alone). What’s more, it seems people have questions.

Instagram

Instagram Film Analytics Influencer

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Annoyingly, you can only access the ‘fan reach’ data by downloading a.csv file from your Insights page, but it’s well worth the effort. Deep Video Statistics.

Analytics

Analytics Facebook Metrics Statistics

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Annoyingly, you can only access the ‘fan reach’ data by downloading a.csv file from your Insights page, but it’s well worth the effort. Deep Video Statistics.

Analytics

Analytics Facebook Metrics Statistics

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

JUNE 24, 2014

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple

Apple Statistics Mobile Social Networking

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools

Tools Social Media Lithium Sysomos

Social Media Metrics for Small Business

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Statistics show that they need to have, on average, seven “touches” before they buy.

Small Business

Small Business Metrics Social Media Hubspot

Social Media Experts Share the Instagram Stories Stat They Love Best (and Why You Need to Know It, Too)

agora pulse

JULY 9, 2019

Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns. So, at Agorapulse, we recently added downloadable reports and metrics for Instagram Stories to help social media managers do just that.

Instagram

Instagram Social Media Metrics Engagement

Analytics: A Vital Digital PR Skill

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. It will reveal blogs and media sites that have mentioned your brand.

Skills

Skills Analytics Press Release Metrics

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI

ROI CPC eBook URL

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI

ROI CPC eBook URL

17 Tips for Writing Effective YouTube Descriptions

Hootsuite

SEPTEMBER 21, 2021

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Once you’ve started writing keyword-driven YouTube descriptions, you can use YouTube Analytics to see where your traffic is coming from.

YouTube

YouTube Tips HootSuite Metadata

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

AUGUST 14, 2012

You’ve probably seen statistics claiming as much. And that’s just the tip of the statistical iceberg! comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are.

Airlines

Airlines Marketing Statistics comScore

How to Create the Best Google My Business Posts

Hootsuite

JULY 22, 2020

Is it worth the time and effort to include your Google My Business profile in your social media calendar and social customer service strategy ? Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Don’t forget to check on your analytics.

Google

Google HootSuite How To Pluck

Analytics: A Vital Digital PR Skill

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. It will reveal blogs and media sites that have mentioned your brand.

Skills

Skills Analytics Press Release Metrics

131 Astonishing Social Media Statistics Revealed[2023 Edition]

Keyhole.co

MAY 18, 2023

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities.

Statistics

Statistics Social Media B2B YouTube

7 statistics that prove the importance of social media marketing in business

4 Twitter Analytics Tools You Can’t Ignore

Trending Sources

31 free social media templates that will elevate your workflows

The Social Media Analytics Compass: What and How to Measure

How Often to Post to Social Media in 2021

More Data, Better Results: Introducing LinkedIn Analytics and More

The 2024 Guide to Social Media Strategy for Executives

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Top 6 Best Social Media Platforms for Financial Services

Social Media Hacking: How to Protect Your Account

13 of the Best Free Social Media Management Tools

How To Create A Social Media Report & Automate Your Reporting In 2022

Use Data From Your Social Media Report to Create Share-Worthy Content

Social Media Trends 2012 – Analytics and Measurement

5 Best Examples Of Brands Using Social Media For Customer Service

The Ultimate Guide to Pinterest Analytics

Post Case Study: Triberr Visits vs. Google Analytics

How To Start A Social Media Marketing Agency: A Step-By-Step Guide

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

How to Successfully Mine Your Social Media Data

26 Real Estate Social Media Post Ideas to Get New Clients

Create your social media campaign plan for 2019 (with editable worksheets)

19 Social Media Metrics That Really Matter—And How to Track Them

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Analytics: A Vital Digital PR Skill

4 Free Tools to Measure Your Instagram Success

Employee Advocacy on Social Media: What is it and How to Do it Right

Instagram Reels vs TikTok: What You Need to Know

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

31+ of the Coolest Social Media, Search and Web Tools of 2010

Social Media Metrics for Small Business

Social Media Experts Share the Instagram Stories Stat They Love Best (and Why You Need to Know It, Too)

Analytics: A Vital Digital PR Skill

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

17 Tips for Writing Effective YouTube Descriptions

The Use of Animation in Digital Marketing

How to Create the Best Google My Business Posts

Analytics: A Vital Digital PR Skill

131 Astonishing Social Media Statistics Revealed[2023 Edition]

Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

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