Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Metrics Analytics Instagram Tools 145

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. Measure ROI and grow faster — locally and globally. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions.

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Metrics Examples Marketing HootSuite 107

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Leverage Twitter analytics for optimized results. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data and measurement that empowers us to make data driven decisions, measure return on investment (ROI) and establish metrics for success.

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

SEPTEMBER 2, 2022

Type: Deck template. Whether you’re a seasoned social listener who needs to streamline your findings or you’re new to it, this template will give you a leg up. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Google Analytics Academy. Type: Template.

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Training Course Resources Social Media 117

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Analytics and reporting When everyone on your team has insights into your brand’s social performance, collaboration becomes a lot easier. 1 Analytics Tool for Growth Beautiful reports.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels.

ROI 78

ROI Strategy How To Marketing 78

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Here’s more on viewing paid and organic ROI. Hootsuite hacks for scheduling and publishing .

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HootSuite Features URL Template 140

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help. What is an influencer analytics tool? That’s why influencer discovery features are so important.

ROI 104

ROI Analytics Influencer Campaign 104

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Use AI search, filters and engagement analytics to find the best influencers for your brand. Does it offer analytics and reporting? Access real-time analytics and reporting.

Influencer 112

Influencer Tools Marketing Software 112

Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. 70% of marketers fail in measuring their ROIs, and that’s not a good sign for the highest-rated marketing channel. For example, a 20% open rate is considered decent while a 15.11% conversion rate is fair. #2

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Template Templates Embedding Metrics 83

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. And pro tip: pre-made video templates are a handy way to streamline your process.

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Buy Video How To Template 117

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. of interactions on a daily basis, it’s easy to lose track of key conversations. The same rings true for people asking for product recommendations.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network. are mentioned in larger conversations. Assess performance by network.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. If your goal is to create sales, you’ll likely want to track conversions.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

agora pulse

FEBRUARY 4, 2020

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. New messaging conversations: The number of new conversations your ad initiated in Facebook Messenger (applies to Messages campaigns).

Report 152

Report CPM CPC Facebook 152

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. But if you haven’t, then our buyer persona template or Xtensio’s will be useful.

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Examples Template Templates How To 103

Kikolani

MAY 24, 2016

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. At the very least, it’s cumbersome, which is something you want to avoid for both SEO and conversion. It should load quickly. contact forms, image sliders, etc.)

SEO 99

SEO Conversation Mobile Sites 99

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. When is Social Studio shutting down? Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

JANUARY 20, 2024

Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. You can also use certain Facebook analytics tools to obtain a comprehensive view of how well your ads are working to drive traffic, post engagement, and sales.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 11, 2021

Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). Based on your analytics, you might find that you need to ramp things up or scale back. More clicks, traffic, conversions and so on.

Social Media 132

Social Media Engagement Strategy Hashtag 132

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities.

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Tools Social Media Curata Price 52

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook Analytics. DrumUp has 60,102+ satisfied customers with its extraordinary feature, which helps you to share quality content on your Facebook account and establish an excellent and thoughtful conversation with your followers. You can track and monitor your Facebook posts engagement by using DrumUp analytics. Premium plan.

Campaign 88

Campaign Tools Social Media Facebook 88

Hootsuite

JULY 7, 2022

Your nanoinfluencing career won’t last long if you aren’t able to show brands why working with you will give them a positive return on investment (ROI). view analytics. It will help keep your conversations professional and allows you to be firm with pricing. Get the template now! An understanding of social media metrics.

HootSuite 103

HootSuite How To Influencer Price 103

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. You’ll get more analytics and the option to create a shop and a product catalog. Paid advertising, on the other hand, works to create campaign conversions. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. Download this template to get started.

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Campaign Social Media Social Media Management Team 141

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. Time is our most valuable asset in life and business.

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Metrics Social Media Marketing ROI 96

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI? Spreadsheet-based content calendar templates, both free and paid, are available online.

Content 81

Content Collaboration Project Template 81

agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for. YouTube Analytics: Your Step-by-Step Guide. In Conclusion.

Social Media 126

Social Media Strategy Content How To 126

Hootsuite

OCTOBER 25, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. By analyzing your analytics and results, you find out what your audience responds to best.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Sure, “Likes” are often considered a vanity metric that doesn’t mean much in terms of your overall social media ROI.

Social Media 123

Social Media How To Metrics Analytics 123

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward.

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

MARCH 24, 2020

Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Again, analytics can be a huge help here.

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Analysis Social Media ROI How To 87