Akamai Marketing

NOVEMBER 13, 2012

Is it possible to really measure social media and determine ROI? ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. We have planning templates to get you started !

Template 203

Template Templates Social Media Sample 203

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 78

Template Templates Social Media Content 78

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales.

ROI 60

ROI Conversation Training Template 60

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Pam Moore

DECEMBER 10, 2019

And lucky for you…I have a proven 2020 Content Calendar Template you can download for free here. I have been publishing the calendar template for 10 years. It is the exact same template we use with our clients ranging from small business, franchise, up to enterprise companies. Download our content calendar template today.

Template 78

Template Templates Content Training 78

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Supporting Resources: 2019 Content Editorial Calendar Template.

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Create once, use many (= increased ROI).

Template 60

Template Templates Content Social Media 60

Sprout Social

DECEMBER 7, 2020

Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. How to conduct a speedy social media audit (free template included!). How to measure social media ROI. Social media ROI is one of the most heavily debated topics in marketing. The metrics you should measure.

Analytics 121

Analytics Report Social Media Metrics 121

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. Measure ROI and grow faster — locally and globally. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. The riches are in the niches!

Template 78

Template Templates How To Training 78

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Understanding what conversation you want to OWN. Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Marketing Calendar Template (1-Year editable template).

eBook 78

eBook Questions Strategy Template 78

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Examples include the number of followers, likes, or comments on social media posts.

Metrics 107

Metrics Examples Marketing HootSuite 107

Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. 70% of marketers fail in measuring their ROIs, and that’s not a good sign for the highest-rated marketing channel. For example, a 20% open rate is considered decent while a 15.11% conversion rate is fair. #2

Template 83

Template Templates Embedding Metrics 83

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. And pro tip: pre-made video templates are a handy way to streamline your process.

Buy 115

Buy Video How To Template 115

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels. Even worse, most of them don't know how to measure results.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth.

Analytics 138

Analytics Report Social Media Google 138

Pam Moore

JULY 5, 2017

Why you should setup the goals and conversions feature within Google Analytics? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? Why you must enable and setup goals and conversions feature within Google Analytics.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

JUNE 6, 2017

Although the tactics of simply setting up the ad are quite easy, achieving real business conversions at an optimal cost is not always as easy. How to increase the ROI of your Facebook advertising investment. Understanding the different levels of your conversion funnel. In this 30 minute podcast you will learn: . Need more help?

How To 167

How To Facebook Training Advertising 167

Pam Moore

SEPTEMBER 1, 2020

Although there is no guarantee that you will reach your target customer on any media today, including Facebook advertising, there are definitely strategies and tactics that can help you achieve a better ROI if you plan ahead. Why you must focus on your conversion funnels as a top priority before wasting time and money on Facebook advertising.

Advertising 78

Advertising Facebook ROI Training 78

Hootsuite

JUNE 16, 2022

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Conversational AI. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

FAQ 89

FAQ Template Templates Retail 89

agora pulse

FEBRUARY 4, 2020

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. New messaging conversations: The number of new conversations your ad initiated in Facebook Messenger (applies to Messages campaigns).

Report 152

Report CPM CPC Facebook 152

Pam Moore

NOVEMBER 19, 2018

Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Audience Analysis Worksheet (worksheet to help you prioritize your niche). SoundCloud.

ROI 60

ROI Content Training Template 60

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Here’s more on viewing paid and organic ROI. Hootsuite hacks for scheduling and publishing .

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

SEPTEMBER 2, 2022

Type: Deck template. Whether you’re a seasoned social listener who needs to streamline your findings or you’re new to it, this template will give you a leg up. These courses provide an introduction and light framework for high-level strategies like social advertising, measuring ROI and more. Type: Template. Level: Expert.

Training 115

Training Course Resources Social Media 115

Pam Moore

JULY 22, 2020

If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. Inspiring and connecting with the right target customers increases the ROI on all of your marketing efforts. Buyer Persona Worksheet (editable templates to clearly define your target customer). What is Audience Marketing?

Strategy 78

Strategy Template Templates Marketing 78

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. If you’re really listening, you have a better chance of defining and steering the conversation. Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Calendar Template. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

NOVEMBER 19, 2018

Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

ROI 60

ROI Content Training Statistics 60

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. The content creation tool offers thousands of free templates that make it easy to create professional, publish-ready graphics — even if you don’t have any graphic design skills. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. Content Marketing Editorial Calendar (template / worksheet). It's everywhere. Content Marketing Inventory Worksheet.

Content 166

Content How To Marketing Training 166

Kikolani

MAY 24, 2016

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. At the very least, it’s cumbersome, which is something you want to avoid for both SEO and conversion. It should load quickly. contact forms, image sliders, etc.)

SEO 99

SEO Conversation Mobile Sites 99

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. You can see sentiment trends over periods and analyze themes and conversations based on topics effortlessly. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111