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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Mishandling complaints could harm your company even more than the complaint itself. Getting complaints about your business never feels great.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Or, you could survey Web site visitors, gathering data in real-time.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

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GDPR and social media: What marketers need to know

Sprout Social

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media?

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

The company embraced its newfound audience, changing its motto from “Chat for Gamers” to “Chat for Communities and Friends” in May 2020 to reflect its more inclusive direction. Insights allows you to view stats like server growth and member retention to channel-specific analytics and engagement metrics. Who uses Discord now?