Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics. To use Pinterest Analytics, you’ll need a business account.

Analytics 145

Analytics Tools HootSuite Tips 145

Sprout Social

OCTOBER 18, 2023

By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Doing so can build community and brand awareness.

Examples 118

Examples Social Media Sentiment Influencer 118

Keyhole.co

MARCH 14, 2023

And Instagram analytics tools are your best bet to get your brand discovered How? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. We narrowed down our search to the top 10+ Instagram analytics tools , including features and pricing.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack.

Social Media 120

Social Media Sentiment Data Team 120

Keyhole.co

FEBRUARY 3, 2023

What is Instagram analytics ? You sit with your marketing team and decide to participate, but with a branded twist. The reason is hiding in your Instagram analytics. Tracking your Instagram analytics will reveal what your target audience likes, when they are most active, and how your account is performing with regard to this.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up. You can also gain insights into social sentiment.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 107

Reputation Strategy Brands HootSuite 107

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 108

Social Media Insurance ROI Meme 108

Hootsuite

JULY 24, 2023

Use it to easily plan your own strategy, track results, and keep your team in the loop. Analytics and reporting Any realtor worth their salt knows marketing efforts need to result in cold hard dollars. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is.

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

SEPTEMBER 22, 2021

Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. We use social analytics to determine which content formats and social channels are most conducive to achieving our campaign goals.

Campaign 117

Campaign Hashtag Analytics Metrics 117

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

DECEMBER 29, 2016

We then filter these messages using our Tag Report and present findings to the appropriate teams. Sprout’s Message Tagging isn’t just valuable for bolstering communication between our business and our customers; it can be beneficial when it comes to further developing our product based on customer needs.

Team 62

Team Products Nielsen Patterns 62

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

OCTOBER 20, 2020

However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media. Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools. How are they doing this?

HootSuite 117

HootSuite Banking Survey Sentiment 117

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team. In social media, the most important questions are often the most difficult to answer or quantify.

Strategy 118

Strategy Brands UGC Marketing 118

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. It also shows you have a growing community doing word-of-mouth marketing. You can view metrics like positive sentiment and total engagement.

Metrics 96

Metrics Influencer Marketing Survey 96

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Whatever your area of expertise is, share it.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Hootsuite

JULY 17, 2023

A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 71

Social Media Tools HootSuite Price 71

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Bank (@usbank) November 17, 2022 With social media monitoring, you can find out what’s most important to your community and make a difference on a local level. Look out Bob the Builder!

Banking 81

Banking Social Media HootSuite Sentiment 81

Hootsuite

SEPTEMBER 16, 2022

Social media scheduling tools provide a workflow that allows teams to work together more effectively. This can be especially important for large teams or organizations in regulated industries. With some tools, everyone can work on social posts, but only senior team members can approve them to go live.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network. See full pricing here.

Comparison 77

Comparison HootSuite Hubspot Social Media Management 77

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 111

Social Media Sentiment Survey Marketing 111

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 135

Template Templates Social Media Tips 135