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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 111
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How social media collaboration can boost your strategy’s impact

Sprout Social

A successful social media strategy is rooted in collaboration. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Valuable insights they make look at include: Customer sentiment.

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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started. Let’s get started!

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. AI makes an impact.

Research 143
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145