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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. 2 J.Crew uses IGTV & Instagram Videos to Spark Inspiration.

Campaign 134
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The New Disruption

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The way I buy books has changed dramatically in the best few years. I loved it so much, I would sometimes buy both the hardcover and paperback versions just to support the arts and the authors. I hardly use my iPad anymore as I travel with the MacBook Air and I don't like reading books on the computer (just yet). impulse buy.

Retail 97
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Newspapers, Magazines, and the Apple iPad

The Way of the Web

The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 And Wired is apparently selling more copies on the iPad than in print (print sales were quoted at 79,000).

iPad 38
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Your 2011 Digital Marketing Reboot

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The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Avinash Kaushik , the analytics evangelist for Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0

Hitwise 111
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5 Key Elements of a High Converting Facebook Post

Hootsuite

Or maybe you want them to visit your website, or buy a specific product. Think about mobile: 88% of Facebook users access the platform from a mobile device. Test your images on a mobile device before posting them to ensure your text is legible and the focus is clear. Find more Facebook photography tips here. Sharp copy.

Facebook 111
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The Big(ger) Marketing Shift

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Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm. web analytics. brand evangelist. brand loyalty.

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Six Links Worthy Of Your Attention #61

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This is especially true as we start to have so many devices (desktops, netbooks, laptops, mobile phone, tablets), each with different display specs. We often look at data, web analytics and social media monitoring to figure out what people think of a brand. web analytics. web analytics. On a Kindle ? bitcurrent.

iPad 93