Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 125

Strategy Brands Hubspot Survey 125

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business.

B2B 130

B2B LinkedIn Strategy Brands 130

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Making decisions with data.

Communities 95

Communities Company Social Media Case Study 95

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. I’m also moderating a round table discussion on analytics and digging deep to gain real insight. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa.

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Social Capital Conference Case Study Eventful 300

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Connect with me on LinkedIn here. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 124

Social Media Management Review Social Media Tools 124

agora pulse

SEPTEMBER 30, 2020

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. By doing this, brands can encourage specific actions like increased signups or online checkouts. Case Study: Nationwide. That’s what I used to think. Conversion optimization.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Social Media 103

Social Media Strategy Case Study RFP 103

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Social Media Strategies Summit

SEPTEMBER 26, 2019

They’re really more like spokespeople, and so it made sense to have a payment exchanging hands so that both the brand and the agency could really ensure that the influencer was doing everything that we needed and getting key messages correct. We actually ended up acquiring a community that had about 25,000 members in it.

Groups 100

Groups Groups Influencer Case Study 100

Keyhole.co

JUNE 27, 2023

It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential! It makes keeping your brand’s image consistent and organized easier. What is an Instagram Professional Dashboard?

Instagram 52

Instagram Analytics Hashtag Metrics 52

Buffer Social

SEPTEMBER 22, 2022

Understand your content pillars Content pillars are the themes or topics used to guide what you post for your brand. A baby clothes brand will post baby and parent-related content, and a logistics company will post transportation and (e)commerce content. Some ways to identify content pillars include: Brand values.

Social Media 79

Social Media Content Energy Transportation 79

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Brand Videos. How To Videos.

Types 119

Types Video Content Case Study 119

Buffer Social

AUGUST 1, 2022

I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. How do you differentiate your own brand? The Tempt team.

Marketing 79

Marketing Social Media Management Analytics Report 79

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. When is the last time you did a reality check on how the people in your community are doing? The fact my content is impacting people's lives and business with hundreds of case studies is what matters most.

Metrics 96

Metrics Social Media Marketing ROI 96

Rebekah Radice

AUGUST 21, 2017

In the first episode of “ Brand Authority ,” I tackle this topic. Each week, I’ll bring you new episodes designed to help you build an authority brand through social media. Subscribe to Brand Authority Podcast in iTunes. clickToTweet tweet=”Turn your social media audience into brand advocates.

Social Media 119

Social Media Marketing Case Study Upcoming 119

Sprout Social

NOVEMBER 22, 2022

There are several methods you can use to help grow your brand. Embrace social selling and use online communities like LinkedIn to identify prospects. Run events like webinars to increase brand awareness. Volunteer pro-bono or discounted services for a non-profit to show your brand values and earn experience.

Social Media 93

Social Media How To Marketing Price 93

Mindjumpers

JANUARY 14, 2015

Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Marketing Communications at LinguaLinx.

Marketing 100

Marketing Case Study Journal Social Media 100

Sprout Social

JUNE 25, 2019

But perhaps what’s most striking is just how many goals brands are tackling at the same time. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. The same rings true when it comes to growing communities or engaging customers. Sure, you could do it yourself.

Social Media 92

Social Media How To Marketing ROI 92

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 119

Case Study Community building Social Media Skills 119

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Proactive Report

DECEMBER 2, 2013

See this case study of how Napa Valley winery Whitehall Lane has done it. Monitor mentions of the brand and the topic. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Traffic to blog, community, website, newsroom content.

ROI 69

ROI Case Study Health Care Insurance 69

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. Working with reporters, editors, TV producers, bloggers and other influencers is a particular skill.

Case Study 40

Case Study B2B Project ROI 40

Laurel Papworth

OCTOBER 17, 2022

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So the idea that we have competition and collaboration working together is an intrinsic part of community building. Other brands not so much.

Sports 64

Sports Virtual World Team Collaboration 64

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Among other things, the form asked for school and field of study information. Broaden the reach of your contest by teaming up with an influencer or brand partners. Customer content (case studies, reviews, etc.)

Social Media 145

Social Media How To HootSuite Discount 145

ProBlogger

MAY 3, 2023

Build a Compelling Brand Star Wars is not just a movie franchise; it’s a globally recognized brand. Similarly, as a blogger, you must build a strong brand around your blog. By building a cohesive brand, you establish a memorable image that sets you apart from the competition.

Collaboration 36

Collaboration Blogger Apparel Guidelines 36

Sprout Social

FEBRUARY 15, 2022

Community management. A social media management platform , analytics program, content calendar and invoicing app, to name a few, can be life savers. If you plan on offering analytics in your services, you’ll need to decide if you’re going to put together your own reports or generate them with a tool. – all platforms).

Consultant 103

Consultant Social Media How To Insurance 103

Rebekah Radice

OCTOBER 26, 2018

In this episode of the Brand Authority Podcast, learn how to create a content strategy in 6 easy steps. Subscribe to Brand Authority Podcast in iTunes. For example, let’s say you want to raise awareness around your brand. Here’s a few questions you can answer to clarify how you’ll increase brand awareness.

Strategy 97

Strategy Content How To Upcoming 97

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Please Support Our Sponsors. Listen Now.

How To 123

How To Apple Hotels Case Study 123

Sprout Social

MARCH 27, 2019

If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. Join their ranks and boost your brand. You may even end up with a few new brand advocates. Best practices on using Quora for brands. Q&A: What is Quora?

How To 98

How To Marketing Notification Case Study 98

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. For starters, you can easily find and connect with the B2B community.

ROI 52

ROI B2B Social Media How To 52