Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Consider that you might need to align your announcement timing with other marketing channels including emails, blog posts or press releases. Press release. And as noted earlier, you can assess the performance of your rebrand via analytics.

Social Media 116

Social Media How To Press Release Sentiment 116

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. B2Bs Tap Social to Boost Search by eMarketer.

Tips 179

Tips Press Release Reputation B2B 179

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Content 45

Content Press Release Yahoo Guidelines 45

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Instead, focus on your analytics. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2012

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. site) is helpful. URL links).

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2011

10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Ever see a press release become popular on Digg?! Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 22, 2012

You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. Because we’re a white label company and a B2B company, awareness is tough sometimes. Everyone loves talking about themselves. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. Because we’re a white label company and a B2B company, awareness is tough sometimes. Everyone loves talking about themselves. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. Press release went out on my first day. So what does it really do? Hana: Absolutely.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. 1) Socialbakers.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 124

B2B Content Case Study Marketing 124

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JULY 13, 2010

Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. Would love to do it after work, but I'll be writing press releases until the wee hours.

Social Media 138

Social Media Strategy Consultant SEO 138

Kikolani

JUNE 11, 2010

7 brand building tips for you b2b blog – if you have trouble making your b2 blog standout, try these tips. Link building with press release optimization – does it really work? Search Engines / SEO / Analytics. Business / Career / Finance. Are you afraid to care deeply at work ? Link Building. A must see!

Resources 129

Resources Mashup WordPress Affiliate marketing 129