Pam Moore

AUGUST 13, 2019

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

OCTOBER 9, 2017

Using different communication mediums and social networks to tell brand stories. Supporting Resources: 5 Reasons You Need a Personal Branding Strategy and Plan. Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. Audience Analysis Worksheet. Audience Analysis Worksheet.

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

APRIL 22, 2017

84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Supporting Resources: Audience Analysis Worksheet. Social media and Influencer Marketing Launch Strategies (episode 35).

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

APRIL 24, 2017

The same study also found that 86% of marketers use influencer marketing as part of their content strategy. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. Supporting Resources: Social Profit Factor Online Training Academy.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. Build your social media strategy and plan. Never mind, don’t do that either.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

AUGUST 8, 2019

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. By developing your brand strategy, brand architecture, vision, mission and more, you can impact perceptions. Need more help?

Brands 60

Brands Strategy Reputation Training 60

Proactive Report

NOVEMBER 21, 2022

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. Content Analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook. Increase sales by generating more leads using social media to nurture relationships.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

NOVEMBER 23, 2020

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

You struggle with getting budget approved to implement your digital strategies and social media plan. Your executives don't understand social media and digital marketing. You struggle with articulating the goals and objectives of your social media program to key stakeholders. Audience Analysis Worksheet.

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205

Process Analysis Compete Data 205

Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? What is the difference between a social media strategy, plan and tactics?

Social Media 60

Social Media Small Business ROI Analysis 60

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. How to Prioritize Your Social Networks for Business.

Social Media 167

Social Media Marketing Training Skills 167

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!). 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Pam Moore

JANUARY 25, 2016

We learned from mentors, and developed a solid strategy and plan for success. 6 tips to differentiate and diversify by selecting the right new media & social networks to embrace to grow your business. Strategies that helped us hit and maintain 100k unique monthly downloads. We dug in deep and did the research.

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

SEPTEMBER 11, 2019

My training and consulting agency, Marketing Nutz helps CEOs and business leaders in organizations of all sizes embrace the latest new media, digital marketing and social marketing strategies to grow their business and connect with customers. These are the same exact strategies we have used with hundreds of companies, big and small.

Social Media 60

Social Media Training Template Templates 60

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. .” Social Media Marketing is A Loss Leader Activity.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. You need a strong branding strategy in order to make your audience develop an image of your brand after successive interactions. ? Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

MARCH 8, 2018

As one of my good friends and industry colleagues, Sandy Carter of Amazon says, “Culture eats strategy for lunch.” Even though I am a strong believer of strategy, I agree with her. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Brand Strategy in a Nutshell. Social Media Audience Analysis Worksheet.

Brands 167

Brands Training Policies Template 167

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. 5 Steps to Prioritize Social Networks for Business. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. In addition, social media and digital marketers must learn business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Pam Moore

SEPTEMBER 21, 2016

They think it’s too complicated and so they as a result fall to “hope” as a strategy for success. Supporting Resources: How to Prioritize Your Social Networks for Business. How to Get Your Social Marketing Budget Approved (white paper). Sign up here-> Social Profit Factor .

ROI 60

ROI Conversation Training Template 60

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

APRIL 11, 2012

The first step is to take a look at your social media program and determine if you’ve got a results problem that’s really an activity problem. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Have you considered hiring a social media agency but not sure where to start? Audience Analysis Worksheet. 15 Tips to Zoom Your Brand (white paper).

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Top free tools and social network data sources to leverage to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 7, 2016

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking differentiation. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies.

Social Media 60

Social Media Tips Marketing Social Networking 60

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. download the most recent version of The Social Habit for free here ).

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business. Possible white-paper (y/n).

Template 60

Template Templates Content Marketing 60

Mindjumpers

JANUARY 23, 2012

This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.

Social Media 234

Social Media Patterns Statistics Report 234

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? E-mail management including a strategy and processes for archiving, retention, and lifecycle management of enterprise e-mail. E-mail management strategies and technologies can certainly help but are not the sole answers to the e-mail problem.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147