Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

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Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

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Brands How To Sentiment Metrics 110

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 128

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. Here are 7 website analytics tools that are useful and worth exploring.

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Analysis Tools Analytics SEO 111

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 106

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. The hashtag is used in hundreds of thousands of posts.

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Engagement Tips Loyalty Metrics 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

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Process Sentiment Analysis Applications 111

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Analytics Report Social Media Google 140

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Sentiment 111

Sentiment How To Analysis Review 111

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests.

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Data B2B How To Metrics 124

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Marketing Survey Skills How To 62

Hootsuite

SEPTEMBER 14, 2023

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

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Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. That’s why customer satisfaction metrics are crucial for competitor benchmarking.

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Metrics Analysis Comparison Price 59

SocMed Sean

FEBRUARY 24, 2022

As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. The direct result is a deeper analysis that ultimately provides marketers with better ad targeting and results.

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Facebook Strategy Marketing Travel 130

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 121

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Lead Generation Metrics. How do you measure B2B CX? Customer Feedback.

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B2B Marketing Metrics Survey 101

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. VoC stage 2: Analysis. The analysis is then presented to the relevant departments to help them move onto the next stage.

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Data Survey How To Review 125

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

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Tools Sentiment Hubspot Price 84

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. And pro tip: Don’t sleep on the Sprout Listening Themes feature–it will help you during competitor analysis and beyond.

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Examples Social Media Sentiment Influencer 123

Writtent Blog

JULY 22, 2013

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Hootsuite

AUGUST 2, 2022

Structure this like a traditional SWOT analysis. Do your research (AKA a competitive analysis). Performing a SWOT analysis of your and your competitors’ customer service offering is a clear way to see gaps in the marketplace. Send out surveys. Consider common customer experience metrics like: Net Promoter Score.

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Template Templates Strategy HootSuite 77

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 23, 2023

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. Think: experimenting with new content formats or digging deeper into performance metrics. And 82% of that group report that those tools have already driven positive results.

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Team Social Media Management Skills Trends 135

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests.

Data 62

Data B2B How To Metrics 62

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Metrics for tracking paid media performance.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. It’s almost inevitable that your KPIs, social metrics and data will be affected by the current crisis. Conclusion.

Strategy 143

Strategy Metrics Hubspot Retail 143

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Measure Key Social Listening Metrics. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral? Cast the Net Wide.

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Social Media Strategy Sentiment Marketing 147

Buffer Social

OCTOBER 23, 2023

However, navigating the monetization labyrinth requires a mix of adherence to platform guidelines, strategic planning, and continuous performance analysis.   Here’s how to leverage Shorts analytics to grow as a creator: Regularly check metrics like Average View Duration (AVD), watch time, and engagement rates.

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YouTube Tips Collaboration Trends 113