agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. . cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 100

Social Media Team Social Media Management Report 100

Sprout Social

FEBRUARY 15, 2024

Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button. Define the metrics How do you know what success looks like?

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics Report Social Media Google 138

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Sentiment 108

Sentiment How To Analysis Review 108

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Here’s an article where you can learn more about social media budgeting.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Social Media . Lead Generation Metrics. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

Template 135

Template Templates Social Media Tips 135

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. 3 Examples of Social Media Listening in Action. Cast the Net Wide.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. It’s almost inevitable that your KPIs, social metrics and data will be affected by the current crisis.

Strategy 142

Strategy Metrics Hubspot Retail 142

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Guest Post by Kristie Aylett. Dashboards. and dig deeper.

Conversation 100

Conversation Project Metrics Survey 100

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. Campaign Analysis. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 134

Issues Survey Campaign Authentication 134

Sprout Social

JULY 31, 2018

You can also use analysis tools to measure the website performance of your competitors and compare metrics domain vs. domain. Check Your Hashtag Metrics. When using Instagram influencers for a particular marketing campaign, determine which hashtag metrics to concentrate on. Determine the Right Campaign Goals.

Influencer 77

Influencer Instagram Hashtag How To 77

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Social Media Strategies Summit

OCTOBER 24, 2018

Getting started on an audit can be a little overwhelming, so here are a few resources to help: Social Media Audit template from Sprout Social. Social Rank. Social Media Strategy Audit Resources. Perform a competitive analysis. Social Media Strategy Metrics Map Chart.

Social Media 113

Social Media Strategy Guidelines Template 113

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Get the full report now!

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

DECEMBER 9, 2020

We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. . On the other hand, only 4% stated that social is an afterthought. .

Proposal 102

Proposal Price Project Education 102

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Sprout Social

DECEMBER 19, 2023

In the early days of social media customer care , speed was the most critical performance metric. In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. when you walk in the door.

How To 106

How To Survey Social Media Management Training 106

Sprout Social

SEPTEMBER 5, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years. competitive intel).

Social Media 128

Social Media Social Media Management Team Collaboration 128

Buffer Social

JANUARY 18, 2017

Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Hootsuite

MAY 15, 2023

A social media inbox is an important tool for all social media managers. Without one, social interactions are disjointed across platforms. Conversely, a unified social inbox allows seamless collaboration among social teams. Customer history and attributes are always at your fingertips.

HootSuite 89

HootSuite Survey Team Report 89

Hootsuite

JANUARY 10, 2024

a month Who it’s best for: Designers, small business owners, social media managers, students 8. a month Who it’s best for: Social media managers looking to repurpose existing content 13. It uses machine learning (ML) to optimize ad campaigns across a variety of social media networks.

Tools 100

Tools HootSuite Price Marketing 100

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics.

HootSuite 109

HootSuite Brands Price Collaboration 109

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Hootsuite

MAY 27, 2020

Track meaningful metrics. Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. For inspiration, take a look at these 19 essential social media metrics. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Template 145

Template Templates Strategy Social Media 145

Sprout Social

FEBRUARY 13, 2023

4 tips for managing and sharing customer data org wide When it comes to data collection, there are infinite things you can learn about your customers. From basic attributes (like name, email address and demographics) to how they interact with your brand online (engagement, cost per click and conversion metrics).

Data 106

Data Social Media Tips Metrics 106

Sprout Social

JANUARY 5, 2021

While some brands are haven’t even test-driven Instagram Reels or even TikTok, others like Pravana are already on top of the latest social beauty trends. Competitive analysis is crucial to identifying industry trends as you keep an eye on how others in your industry are engaging their own audiences. Customer-specific trends.

Strategy 131

Strategy Content How To Trends 131

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Eric : You guys are the Biggie and Tupac of market analysis. I think the metric side of that is difficult.

Social Media 115

Social Media Groups Groups Team 115