Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 121

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 128

agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. . cma.org/mix ?.

Social Media Management 66

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agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. . cma.org/mix ?.

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Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

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Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

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Social Media Team Social Media Management Report 95

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

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Tools Sentiment Hubspot Price 84

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

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Sentiment Marketing Analysis Loyalty 126

Mindjumpers

APRIL 4, 2012

The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Here are two charts that show the responses.

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Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

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Tools B2B Hubspot Analytics 62

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Here’s an article where you can learn more about social media budgeting.

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Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

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Brand Monitoring Tools HootSuite Brands 99

Sprout Social

MARCH 29, 2023

Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance? When team members share their experiences on social, it seems genuine, trustworthy and authentic.

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Social Media Strategy Team Review 94

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Keep it simple Your social media management workflow should be designed with simplicity in mind.

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Template Templates Social Media Tips 135

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. View this post on Instagram A post shared by Apples Fresh (@applesfresh) Surveys Surveys and polls provide a range of engagement opportunities. The hashtag is used in hundreds of thousands of posts.

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Sprout Social

JUNE 2, 2021

Twilio commissioned a survey and found that only two out of 10 people in the U.S., How do you envision the future state of social messaging? In a survey across multiple markets globally, we found that 81% of people use messaging to ask about products, 78% to get support and 74% to make a purchase or appointment.

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agora pulse

AUGUST 1, 2019

According to a survey conducted by Uproar PR , some 72% of people say they like the social posts from social media users with fewer than 100,000 followers over those from mega-influencers, such as movie stars, musicians, athletes, authors, and politicians. Just how small is micro? This is a win-win for both sides.

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agora pulse

JULY 12, 2019

The shift towards audiences embracing multiple networks can be seen even more clearly in a survey of 450 social media users conducted by GoodFirms. And the good news for social networks is that there’s been a huge shift towards more time spent on the Internet: An eMarketer analysis found that Americans now spend 6.5

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Social Networking Compete Social Media Management Overview 99

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

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Social Media How To Skills Hubspot 90

Oktopost

JANUARY 12, 2021

Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis. Surveys are a classic method to gather customer feedback, but they need to be used properly. Social Media . Customer Metrics Analysis. Customer Feedback.

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B2B Marketing Metrics Survey 101

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. If businesses want to embed the value of social throughout an organization, they need to make infrastructure investments that feed social data throughout their tech stack.

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Social Media Loyalty Reputation Data 102

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. X stands as a testament to the weight of a name and the complexities it carries—a lesson for all in the realm of social media branding.

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Twitter Social Media Sentiment Reddit 78

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. You need a sentiment analysis tool for the job. In this post, you’ll find some of the best sentiment analysis tools to help you monitor and analyze customer sentiment around your brand.

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Sentiment Analysis Tools API 90

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

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Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Analytics Report Social Media Google 135

Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. 3 Examples of Social Media Listening in Action. Cast the Net Wide.

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Social Media Strategy Sentiment Marketing 147

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

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Buffer Social

APRIL 26, 2017

This average comes from an analysis by The Content Factory , looking at the cost to outsource social media marketing services. As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% Social media management – $10.

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Social Media Class Marketing Social Media Management 111

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Creating polls and surveys on Facebook is an excellent way to keep your audience engaging with you. Crowd signal enables you to create compelling surveys and polls. It is a powerful tool to customize the look of your survey and make it according to your brand that collects the responses from anywhere on Facebook. Try Synthesio.

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Campaign Tools Social Media Facebook 88

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass.

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Analytics Social Media How To Analysis 89

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

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Social Media Management Social Media Tools Hubspot 160

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. How could an integrated social media management tool support your customer care efforts? How could social listening inform product development priorities?

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Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Messages about helping others grew by 1,174% in March, culminating in 19.5 million messages throughout the month.

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Strategy Metrics Hubspot Retail 141

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

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Instagram Cost Comparison Analytics 111

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Get the full report now!

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Influencer Trends Marketing Guidelines 145