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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113
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How social media consistency drives business results

Sprout Social

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

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The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Businesses are constantly working on improving their social media strategies – finding ways to improve on their images or make videos that “go viral”, but sometimes they lose track of the fact that social media activities aren’t about necessarily about the pretty pictures or well-produced videos, they goal is to find a way to engage your user.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

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9 Social Media Competitor Analysis Tools That Will Help You Win

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. And to understand that context, you need competitive analysis tools. Clear data.