Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. LinkedIn. Social media is always on. Social media timing tools. Facebook. Blogs.
How To Set Up a Presence on LinkedIn
NOVEMBER 21, 2011
Tweet Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Why LinkedIn?
Lawyers: Are LinkedIn Skills Endorsements & Recommendations Unethical?
JUNE 7, 2013
guess I’m a news and information junky when I only read one of those magazines the entire 9 days, but read a plethora of general and legal marketing blog posts. digress… Over on the ABA Journal’s website, I read a post Do LinkedIn Endorsements Violate Legal Ethics Rules? She was following up on the blog post Do LinkedIn Endorsements Violate Legal Ethics?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.
5 Ways to Become a Better Social Marketer Today
JUNE 27, 2016
You have long-term goals and strategies to make yourself and your brand better on social, but if you’re looking for ways to become a better social marketer right now , check out these five resources for social marketing self-improvement. 1 – Run a Quickie Audit. Manage your marketing strategy, Identify areas where you can streamline your process. DO IT NOW.
Everything You Want to Know About How to Create an Amazing #LinkedIn Profile
JULY 7, 2014
One of the most asked questions and possibly the most important one is “ How do I make a great LinkedIn profile? “ I say it is one of the most important questions because nothing I talk about regarding social selling or social marketing on LinkedIn will matter at all if your profiles look like garbage. How to Create a LinkedIn Profile That Rocks At Generating Leads.
New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring
JULY 11, 2016
We’re constantly working with clients and assessing the market to add new features and revamp existing features to make sure our users always get the information they need to make better decisions. Social Media Marketing : Know exactly which posts are driving follower growth and engagement on Instagram and YouTube. LinkedIn and VK Monitoring. Best Practice Identification : Improve LinkedIn and VK performance by seeing which posts deliver the most engagement and drive follower growth. The world of social networks and online data is in constant flux.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. The Takeaway: YOU ARE NOT ALONE.
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. There needs to be a strategy.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), LinkedIn. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.
Influencer Marketing 101
JULY 18, 2015
Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing just works. There are many tactics to influencer marketing: Sponsorships.
How to Use Social Media for Marketing Research
MAY 8, 2013
Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Set Your Goals: One of the keys to successful marketing research is focus. There is a wide variety of ways to conduct marketing research using social media.
8 Killer Tactics to Grow Your Blog with LinkedIn
JUNE 11, 2012
That’s right, LinkedIn isn’t just for big companies or finding a job. There are a ton of practical tactics and strategies that you can engage in to build your blog on LinkedIn. It’s surprising how few bloggers take advantage of the free communities available on LinkedIn. Use the LinkedIn Share button to promote content. Tons of value here. 4.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. Want to make content curation, scheduling and analysis super easy? Pricing: free.
Analysis of The Top 10 Twitter Users and What We Can Learn From Them
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Analysis of The Top 10 Twitter Users and What We Can Learn From Them Analysis of The Top 10 Twitter Users and What We Can Learn From Them by Tamar Weinberg on September 8, 2010 Share The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!)
14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
DECEMBER 17, 2013
Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid?
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. You can instantly see the social media conversations taking place in your market and immediately engage your detractors and evangelists.
11 Thought-Provoking Guides to Content Marketing for 2014
MARCH 11, 2014
A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. Which content formats are most (and least) effective?
The Role of Social Media in Lead Generation [presentation]
AUGUST 5, 2011
Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Best Practices of Cross-Platform Social Media Marketing [presentation]. Social Media Tips analysis audience Facebook HubSpot lead generation Linkedin Presentation Slideshare statistics Twitter value creationSocial media is one peace of the puzzle.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks.
12 Tips To Execute The Perfect Marketing Strategy For Your Business
OCTOBER 4, 2016
A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals. This is where a marketing strategy comes in handy. Recommended Posts.
The Ultimate Toolkit for the Professional Content Marketer
APRIL 19, 2016
Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. It may be that you just don’t have the tools that can make the job of content marketing so much easier. Identifying Your Audience.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood. Google, Yahoo!
Social Business + Big Data = Business intelligence
MAY 15, 2012
Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Breaking down BDAs’ structure to us, Raj De Datta’s article explains: “ Every user that joins LinkedIn adds a signal to the LinkedIn BDA stack, enabling the recruiter to harness all their millions of profiles, not just their individual silos. Tweet. Every day we create 2.5
Analysis of Five Top Blogs and What You Can Learn from Them
Techipedia: Tamar Weinberg
JULY 1, 2010
All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways? There is a trend among many new (and even old) bloggers. Clearly!
21 Social Media Tools for Smart Marketers
JANUARY 4, 2016
Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. 1. Since its inception, Buffer has been saving marketers oodles of time. Although many tools have followed in their footsteps, Buffer retains its popularity and remains a favorite among social media marketers worldwide. Value your time online? Of Buffer.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
What the executives at these companies are failing to realize is that more and more of their employees are reading and contributing to the Websphere via blogs, microblogs, forums, etc… and they are often shaping their decisions at work based on the most up-to-date analysis that they get from these interactions. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us
10 Social Lessons for B2B Companies
JULY 20, 2016
This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. Keys to Cross-Channel Social Analysis Download.
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
In the world of social media marketing, influence is currency. For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. It gauges activity on Twitter, Facebook, and LinkedIn to come up with a score. Empire Avenue calls itself the Social Stock Market. The impact of those relationships affects our Web authority. PostRank.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? ” The solution?
10 best content marketing tools
JULY 28, 2016
ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies.
Lawyers, It’s Time To Stack The Deck In Your Favor
JULY 23, 2015
They question the need for marketing because they know their clients come from referrals. Maybe that someone is you? I Don’t Blame You Knowing business comes from referrals, you wonder if all of this marketing and networking is worth the investment. I don’t blame you. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. Excellent!
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. Or, create a LinkedIn Group around a shared interest of your customers.
3 Creative Ways to Use Twitter Polls
JUNE 17, 2016
All marketers know that Twitter is a great platform for audience engagement. As marketers, we always strive to make the best decision for our audience. For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? This gave us a good idea of the feeling this announcement inspired within our audience of social marketers. The announcement gave people a lot of hope for LinkedIn, seeing as though only 12% of those surveyed weren’t fans of the deal. Conduct Market Research.
4 Ways to Use Slack to Boost Your Social Presence
JUNE 27, 2016
Whether you’re a socially savvy freelancer juggling multiple accounts or working with a whole marketing team to deliver a clear, consistent message across all platforms, if you’re not using Slack to enhance your social media efforts, you’re lagging behind. The Complete Social Media Conversation Analysis Guide Download. Education & AnalysisPretty cool. .
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
After some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome. Generating Prospects: LinkedIn. LinkedIn Chocolates by Nan Palmero via Flickr CC. Generating qualified leads to pass over to the sales team is an important function of any marketing team. Event Marketing: Twitter.
7 Advanced Social Media Marketing Strategies
DECEMBER 26, 2012
Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. To define this philosophy, take a look first at your market, your audience.