The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. 1. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. So it is a good source of both ideas and basic competitive analysis. Keyword Research. 1. Google Trends. Yahoo!
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. Topsy , an app that has been around for a few years, performs social network trend analysis.
Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?
How To Set Up a Presence on LinkedIn
NOVEMBER 21, 2011
Tweet Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Why LinkedIn?
Lawyers: Are LinkedIn Skills Endorsements & Recommendations Unethical?
JUNE 7, 2013
digress… Over on the ABA Journal’s website, I read a post Do LinkedIn Endorsements Violate Legal Ethics Rules? She was following up on the blog post Do LinkedIn Endorsements Violate Legal Ethics? It is easier to dissect the longer-form Recommendations feature on LinkedIn. How are you approaching the Skills & Expertise section on LinkedIn? Zahorsky.
Everything You Want to Know About How to Create an Amazing #LinkedIn Profile
JULY 7, 2014
One of the most asked questions and possibly the most important one is “ How do I make a great LinkedIn profile? “ I say it is one of the most important questions because nothing I talk about regarding social selling or social marketing on LinkedIn will matter at all if your profiles look like garbage. How to Create a LinkedIn Profile That Rocks At Generating Leads.
Let’s make LinkedIn endorsments smarter
NOVEMBER 16, 2013
It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. It makes me smile each time I receive a notification that someone I know and have worked with pays me the compliment of giving me an endorsement. But still, I have to say that LinkedIn endorsements are pretty much meaningless. New LinkedIn endorsements.
New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring
JULY 11, 2016
How can I use it? - Campaign Management : Get a clearer view of exactly when marketing campaigns engaged the public. - Crisis Tracking : Analyze a crisis more effectively by knowing how key topics of discussions evolved from one day to the next. - Market Research : Track evolution of market/industry trends more easily with instant day by day, week by week or even month by month analysis. LinkedIn and VK Monitoring. Best Practice Identification : Improve LinkedIn and VK performance by seeing which posts deliver the most engagement and drive follower growth.
8 Killer Tactics to Grow Your Blog with LinkedIn
JUNE 11, 2012
That’s right, LinkedIn isn’t just for big companies or finding a job. There are a ton of practical tactics and strategies that you can engage in to build your blog on LinkedIn. It’s surprising how few bloggers take advantage of the free communities available on LinkedIn. Use the LinkedIn Share button to promote content. Tons of value here. 4.
Analysis of The Top 10 Twitter Users and What We Can Learn From Them
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Analysis of The Top 10 Twitter Users and What We Can Learn From Them Analysis of The Top 10 Twitter Users and What We Can Learn From Them by Tamar Weinberg on September 8, 2010 Share The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!)
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Corporate competition has already evolved into apps including Confide and Cyber Dust, and LinkedIn could also make a push into the space. Education & Analysis News & EventsAs of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. 80G3jas80Y by @joshconstine. Want more?
The Role of Social Media in Lead Generation [presentation]
AUGUST 5, 2011
Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Social Media Tips analysis audience Facebook HubSpot lead generation Linkedin Presentation Slideshare statistics Twitter value creationTweet Recently, I wrote a blog post with some simple tips on how to generate leads using social media. Create value for them.
How to Create a Social Thought Leadership Presence for the C-Suite
DECEMBER 13, 2016
It’s a big ask on top of all of the day-to-day requirements of running a business to expect a CEO to take part in a Twitter conversation on a company profile, or spare half an hour out to blog about a particular business challenge they’ve faced this year, or even just to spend some time updating their LinkedIn profile. The Power of the LinkedIn Profile. Best part of course: the sign!
Analysis of Five Top Blogs and What You Can Learn from Them
Techipedia: Tamar Weinberg
JULY 1, 2010
Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Clearly! Thank you!
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
What the executives at these companies are failing to realize is that more and more of their employees are reading and contributing to the Websphere via blogs, microblogs, forums, etc… and they are often shaping their decisions at work based on the most up-to-date analysis that they get from these interactions. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us
Social Business + Big Data = Business intelligence
MAY 15, 2012
Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Breaking down BDAs’ structure to us, Raj De Datta’s article explains: “ Every user that joins LinkedIn adds a signal to the LinkedIn BDA stack, enabling the recruiter to harness all their millions of profiles, not just their individual silos. Tweet. Every day we create 2.5
5 Ways to Become a Better Social Marketer Today
JUNE 27, 2016
From Simply Measured’s Twitter Competitive Analysis. LinkedIn – For what major professional and industry influencers are interested in and talking about. Education & AnalysisFirst, run a quick audit of your social properties. DO IT NOW. GET TO THE CHOPPER. Manage your marketing strategy, Identify areas where you can streamline your process.
PLEASE Don’t Visit My Google+ Page! Here’s Why.
JUNE 9, 2013
On my personal profile, you’ll get the same social media insights and analysis that you’d expect from my Twitter feed, Facebook page and LinkedIn profile. Facebook Featured Google+ LinkedIn Social Media Twitter facebook Google googleplus linkedin social media social networking strategy When I go to Google+, I don’t see active users. Cheers! –Sean.
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
In the same Edison study, researchers found that Snapchat had more users than LinkedIn, Pinterest and Twitter. Education & Analysis Social MediaYou know the usual suspects: Facebook, Twitter, and Instagram. But there is an untapped social media resource that many organizations aren’t using enough, and that’s Snapchat. Say what? Isn’t that for teenagers? Source: Snapchat, Nielsen.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Define keywords to track (brands, topics, people names, products) and get access to mentions, trend and campaign analysis, and competitive info. Buffer (Free and $) | An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts. based on your queries.
A Facebook Test: The Wheel and Spoke Model Still Works Best
NOVEMBER 11, 2015
We’ll stop publishing our blog posts on Facebook Notes starting today and we’ll pull a full analysis of 2015 in January. I’m willing to bet the traffic and data we get back will be our best reward. Facebook Social Media alison garwood-jones digiday facebook engagement facebook notes facebook reach linkedin pulse medium referral traffic simplereachBy Gini Dietrich.
10 Social Lessons for B2B Companies
JULY 20, 2016
This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. Keys to Cross-Channel Social Analysis Download. Get Blogging. Doing your research pays off. 3.
Do You Speak the Language of Your CEO?
NOVEMBER 3, 2016
In a review of Fortune 500 CEO’s, only 39% are active on social networks, and none are active on all six major networks (Facebook, LinkedIn, Twitter, Google+, Instagram, YouTube). Education & Analysis Social MediaIt’s a beautiful morning, and you are on your way into the office, excited to start your day. You can’t wait to check the numbers. Your CEO. What Holds Us Back.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Once you’ve identified your targets, go to a meet-up, take a sophisticated social marketer out for a drink, connect on LinkedIn. Education & Analysis News & Events Social Media Social Media StudiesSocial Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. The Takeaway: YOU ARE NOT ALONE.
Applying Social Network Analysis to Social Media
SEPTEMBER 23, 2010
Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers. Follow the link, map the connection, and continue. Book reviews What do you read? Which authors?
4 Ways to Use Slack to Boost Your Social Presence
JUNE 27, 2016
The Complete Social Media Conversation Analysis Guide Download. Alternatively, some companies have found success in utilizing their Slack communities as feedback tools and engagement platforms, as these little bubbles of social energy tend to have a lot less competition compared to something like LinkedIn groups. Education & AnalysisPlanning and Organization.
It Starts with People: Lessons from Social Media Personalities for Brands
DECEMBER 5, 2016
Using your face as your brand’s Twitter account image might not be appropriate for your brand, but at the bare minimum you should be publishing thought leadership pieces regularly on LinkedIn and Medium, make sure you have a CEO who is active and engaged on social, and encourage employee advocacy on social channels as much as possible. Education & Analysis Social Media
3 Creative Ways to Use Twitter Polls
JUNE 17, 2016
For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? The announcement gave people a lot of hope for LinkedIn, seeing as though only 12% of those surveyed weren’t fans of the deal. Education & Analysis Social MediaAll marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1. Twitter (@twitter) October 21, 2015.
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
You can schedule Facebook, Twitter, Instagram, LinkedIn and Google+ as well as using it to keep tabs on the activity for each platform, for example what your followers are talking about. Use it to schedule Twitter, Facebook, LinkedIn, Google+ and Pinterest. SocialOomph (for Twitter, Facebook, LinkedIn, RSS Feeds, Plurk, App.net and blogs). Education & Analysis Social Medi
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100. It gauges activity on Twitter, Facebook, and LinkedIn to come up with a score. The impact of those relationships affects our Web authority.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
They optimize their LinkedIn company profiles. Audience Analysis Worksheet (worksheet to help you prioritize your niche). As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. They launch the blog.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
Generating Prospects: LinkedIn. LinkedIn Chocolates by Nan Palmero via Flickr CC. Between Facebook, LinkedIn, and Twitter, our results revealed that LinkedIn was the winner on the lowest cost to get an email address. Facebook was roughly 40% more expensive for us than LinkedIn, whereas Twitter was nearly 5X as expensive to get a prospect. Website Clicks: Facebook.
How to Balance Creation and Curation in Your Social Strategy
AUGUST 9, 2016
They have value because they allow you to post to many networks at a scheduled time, across all the major social networks: Facebook, Twitter, LinkedIn, etc. Thoughtful planning, calendaring, and consistent analysis are the tools with which your social media presence can remain effective, consistent, and in-tune with those who follow you. Education & Analysis Social Media
Which Social Networks Drive the Most Engaged Referrals?
The Realtime Report
APRIL 11, 2014
The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Both Google+ and LinkedIn drive the fewest social referrals out of the eight platforms studies, but the visitors they bring in are high quality. seconds). pages, and have a low bounce rate of 50.63%. pages. Facebook
How to Retarget a Lost Audience and Why It’s Important
DECEMBER 20, 2016
According to curated findings on LinkedIn , 26% of customers who are exposed to retargeting will return to the website according to a study conducted by SeeWhy. Education & Analysis Social MediaA major perk of online shopping is the ability to site-hop until the best deals are found. No matter what is offered though, there will always be some sort of competition to keep tabs on.
Google PageRank Update – Internal Pages and Top Content Analysis
APRIL 5, 2010
So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics). Tags: Blogging Google PageRank linkedin PageRank Update Icon Key. Post Date, Lifetime Page Views, Average Time Spent on Page, Comments, Tweets, Backlinks (Except From This Domain), Delicious Bookmarks, PageRank. 3-2010. 402. 5:16. 3-2010.
Social Networks: Winners and Losers [Infographic]
APRIL 17, 2011
The background data for this analysis came from Google, largely through Google Insight for Search and Google Ad Planner. LinkedIn’s users are the wealthiest. Analytics Demographics Facebook Google Infographic LinkedIn Metrics MySpace Social Media Social Networking Statistics Word of Mouth Digg Plaxo Plurk TumblrHere in the U.S., With women? Save and Share.
Twitter Delivers You 4x More Traffic Than You Think. Here’s Why …
JULY 15, 2011
Case in point: LinkedIn. Many Tweets are now being sent to LinkedIn and then the publisher assumes that the source of the referral is LinkedIn. So when I see MG Siegler announce that LinkedIn is sending more traffic to TechCrunch than Twitter – I’m not so sure. But I’ll bet a hefty amount of LinkedIn clicks were originated on Twitter. What awe.sm
Lawyers, It’s Time To Stack The Deck In Your Favor
JULY 23, 2015
Below the surface, where you and I typically spend most of our time in thought and analysis (because we’re smart like that, right?), the answer is much different. They might go to LinkedIn to search for your name, or whatever part of your name they remember from the conversation they had 2 weeks ago with your referral source. Do you know anyone like this? Excellent!
How to Use Social Media for Marketing Research
MAY 8, 2013
With the sheer amount of information that is constantly streaming across many of the most popular social media services, such as LinkedIn, Twitter and Facebook, having a plan will help to keep your research focused and allow you to organize and act on the information that you obtain. For example, B2B businesses might consider LinkedIn or Twitter as these platforms offer access to a wide range of other businesses and professionals. 3. One of the easiest forms of market research to conduct using social media is trends tracking and analysis. Using Social Media to Track Trends.