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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Instagram Competitive Analysis Image source How often do they post?

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). What is social media sentiment analysis and why does it matter?

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10 social media monitoring tools to inform your campaigns

Sprout Social

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. That’s why brands use social media monitoring tools to supplement their native data. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Competition is fierce in today’s markets. Social listening is a simple-to-use and highly effective technique for competitor analysis. Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. 4 Benefits of social listening for competitive analysis 1.