Waxing UnLyrical

SEPTEMBER 13, 2012

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St. measurePR Aug.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

MARCH 31, 2019

Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. I think you can expect to see solutions like Google Analytics get challenged by more nimble alternative solutions. At least not in our lifetimes. How Will AI Improve My Work? AI will help save face.

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NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

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Waxing UnLyrical

MARCH 19, 2013

What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool. How do you qualify your audience for each campaign? apologies, Shonali!).

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Communities Case Study Patterns Study 239

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MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™. Today, I’m giving you a snapshot of the framework along with an example for each.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

APRIL 4, 2011

Everybody Google it, because that’s why the water is salty. I must admit, though, I didn’t Google it, so I reserve judgment. (I I hate that Microsoft Word won’t recognize ‘google’ as a verb. It makes me want to read more of her work. Fucking whale sperm.”. Stupid squiggly lines of judgment. Toni Morrison.

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Waxing UnLyrical

OCTOBER 28, 2016

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

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Content Comparison Banking Consultant 100

Waxing UnLyrical

JULY 11, 2014

What do you think of kybecca’s approach and my analysis of it: spot on, or dead wrong? Twitter Facebook Google+ LinkedIn Creative Branding In a Fredericksburg Loo. Who knows what you’ll come up with? I’ve had my say, now I’d love to hear yours. Have you seen other creative approaches to branding?

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Brands Consultant Travel Analysis 174

Waxing UnLyrical

DECEMBER 13, 2011

The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients.

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Communities Klout Trends Analytics 169

Waxing UnLyrical

NOVEMBER 27, 2012

In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

FEBRUARY 25, 2013

Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. Twitter Facebook Google+ LinkedIn Share This: a Recap of #measurePR with Richard Bagnall (Pt. Here is an excerpt: What was an early learning experience in the field of #measurePR for you, and why?

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Storify Handbook Consultant Reputation 200

Waxing UnLyrical

AUGUST 3, 2016

When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. Answers varied from clip books with a “thud” factor to that all-time bad guy, AVEs.

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Waxing UnLyrical

MAY 6, 2015

Then do a self-analysis. . Twitter Google+ LinkedIn Thought Leadership: Wise Thoughts from Wide Experience. cooing dreamily about a “thought leader” that he or she has met or heard about, take the time to reflect and research. What qualities does this individual possess that cause him or her to have been anointed as such?

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Banking Flickr Travel Meeting 100

Waxing UnLyrical

JUNE 13, 2016

Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

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Education Exercises Consultant Banking 100

Waxing UnLyrical

DECEMBER 24, 2020

Twitter Facebook Google+ LinkedIn The post 2020: The Year Data Saved The World appeared first on Shonali Burke Consulting. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

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Data Wikimedia Analytics Aggregator 265

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AUGUST 22, 2016

analysis, continue with goal setting, review my listening program, and set in place the three measurement buckets. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Corina Manea. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Whenever I start a new campaign, I get back to the basics.

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Banking Energy LinkedIn Analysis 100

Waxing UnLyrical

MARCH 22, 2011

I never really thought of my Google Reader, etc., Tools to use for sentiment analysis and social media monitoring: Steve said they use a lot of the free tools (Google, Twitter Search, etc.), At what point PR pros should embark on research: Steve said, “We think secondary research should be ongoing.

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Research Focus Group Survey Statistics 172

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MARCH 6, 2015

And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. Twitter Facebook Google+ LinkedIn How Much do Senior Pros Care About Using Social Media? Is it any wonder we are still debating whether or not to use AVEs ? PR = Media Relations. Based in the Washington, D.C.,

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Social Media Compete Skills Consultant 100

Waxing UnLyrical

FEBRUARY 6, 2012

I also create “events” on my Google calendar if something needs to be done by a particular time/day, or if something is coming up, and set reminders for those “events” to pop up at least a couple of days before. Doing a quick mental opportunity cost analysis any time I feel conflicted.

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Flickr List Eventful Analysis 154

Waxing UnLyrical

MAY 13, 2016

We did a media analysis. We set up and embarked on a massive social media analysis. Twitter Facebook Google+ LinkedIn Why I love the word “audit”. So we devised a multi-faceted communications audit to identify: what the organization said it did, what its audiences thought it did, and. how to bridge the gap between the two.

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Analysis Training Banking Organization 100

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. Twitter Google+ LinkedIn “Growth Hacking” – Ignore the Hype.

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Community building Tumblr Organization Communities 250

Waxing UnLyrical

MARCH 10, 2014

I thought Shel Israel ‘s analysis was spot on. Twitter Facebook Google+ LinkedIn Monday Roundup: More or Less. Why: Why was Facebook willing to pay (cue. Dr. Evil) 19 BILLION DOLLARS – that’s a lot of “more!” ” – for WhatsApp? Your Headlines Suck. Here’s What You Can Do About It.

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Consultant Flickr Analysis Resources 205

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AUGUST 10, 2015

Email Marketing: Campaign Analysis, Metrics, Best Practices. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Metrics. Why: “Email remains an immensely credible and profitable channel, with an immense reach to boot. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Metrics Hubspot ROI Consultant 100