Waxing UnLyrical

JULY 18, 2019

As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Influencer 211

Influencer Engagement Fashion Retail 211

Keyhole.co

MAY 12, 2023

Competitor analysis Want to know what your competitors are doing? For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Try to figure out what keywords they’re using.

Tools 52

Tools Strategy Marketing Analysis 52

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign.

Social Media 111

Social Media Guidelines HootSuite How To 111

Keyhole.co

DECEMBER 22, 2020

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. The social media platform where you can see amazing examples of micro influencer partnerships. Use social media monitoring tools to find influencers within your niche.

Influencer 94

Influencer Instagram Tips Hashtag 94

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Along with a series of ads, Samsung created a branded hashtag challenge, # VuDieuGapMo (Folding Dance).

Case Study 111

Case Study Marketing Directory Retail 111

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. million social media posts linked to the brand in January. In the introduction we mentioned Dior and the 1.1

ROI 84

ROI Influencer Sentiment Tips 84

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. About half ( 51 percent ) of brands utilize social listening in any capacity. Social listening should be an integral part of any marketing strategy.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

MAY 9, 2023

This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. The best part?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Keyhole.co

APRIL 3, 2024

Twitter lists Create Twitter Lists to read tweets in an ordered fashion. Hashtag strategies and trend utilization A hashtag is similar to a beacon that guides Twitter users to a sea of related content. Hashtags connect conversations from all platform corners, creating a centralized hub for shared interests or trending topics.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

OCTOBER 23, 2023

Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags. Speaking of hashtags , remember to use at least three per video. Understanding the significance of these metrics is the precursor to insightful analysis.

YouTube 113

YouTube Tips Collaboration Trends 113

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A TikTok trend can be a sound, hashtag, dance or challenge. It’s the circle of life.

Trends 142

Trends HootSuite Fashion Video 142

Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Throwback Thursdays have been around since the early days of social media. Include pets.

Instagram 122

Instagram Engagement Brands Avatar 122

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce? The Body Shop .

Examples 129

Examples Tips Patterns Instagram 129

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Example of Later’s social media report.

Template 82

Template Templates Report Social Media 82

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It Imagine social media without celebrities.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

JANUARY 26, 2024

Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. Instagram: 5.7 million Facebook: 430K YouTube: 37.1K

Influencer 59

Influencer Social Media Strategy Marketing 59

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. Let us take you through our guide on how to create an efficient Instagram hashtag strategy.

Hashtag 52

Hashtag Instagram Strategy How To 52

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. Authenticity.

Analysis 97

Analysis Industry Social Media How To 97

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Hootsuite

APRIL 26, 2023

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research? But what exactly are you trying to learn?

Research 124

Research Social Media HootSuite Marketing 124

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

APRIL 4, 2023

The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. But social media is still fertile ground for fundraising. In this post, you’ll learn the unique advantages fundraisers have over other organizations on social media.

Social Media 100

Social Media Tips HootSuite How To 100

Keyhole.co

JANUARY 6, 2021

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Conversation social media metrics. Conversion social media metrics. Post reach and impressions.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024.

Trends 59

Trends Hashtag Fashion Energy 59

Hootsuite

JANUARY 24, 2022

just waiting to help you reach your social media goals. Cloohawk watches your social media metrics like, well, a hawk. Twitter tools for competitive analysis. You can also view which users don’t follow you back and get analytics on keywords, hashtags, and URLs. Twitter tools for social listening.

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

DECEMBER 8, 2022

Before you pursue big-budget video content for your social strategy, you need a solid plan to make the most of that content. Here are some tips on creating video content for social media. 15 video content ideas to fuel your social content calendar. Who said sustainable fashion didn’t look good? weareallbirds.

Content 121

Content Social Media Video Metrics 121

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. So: how many social media platforms should you be using?

Small Business 77

Small Business Activities Platform Social Media 77

Keyhole.co

APRIL 20, 2023

” Moreover, before the advent of social media, newsjacking centered on establishing a person as an authority in the dissemination of pertinent information. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

Aggregator 52

Aggregator News Trends Social Media 52

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. If the big book on social media had a moral, this would be it.

Strategy 140

Strategy How To Authentication Influencer 140

Rebekah Radice

NOVEMBER 24, 2017

But be careful not to confuse social listening with monitoring. Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Create a Social Lead Gathering Campaign.

Hashtag 138

Hashtag Influencer Trends Industry 138

Keyhole.co

NOVEMBER 14, 2023

Make sure it has the relevant hashtags to improve discoverability. Instagram collab post examples Instagram collab posts open up a whole new avenue to get creative with your social media marketing and cover different marketing goals. Here are the next steps. Do the usual drill of posting content on Instagram.

Instagram 52

Instagram Engagement How To Collaboration 52