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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis.

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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Instead of waiting for them to come through customer support, you could add an entry in your FAQ that responds to the issue being mentioned. The 10 Best Social Listening Tools for 2022.

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The ultimate social media listening guide for marketers

Sprout Social

Demographic data is easily available to social media managers already and Twitter advanced search techniques can be executed in minutes. Create a brand analysis. The clearest use for social media listening is a brand analysis. A brand analysis ranges from an overall company sentiment to a product-level sentiment.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. Source: Hootsuite’s Digital Trends report 2.

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Social Media SWOT Analysis: How to Run One + Tips for 2023

Hootsuite

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

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GDPR and social media: What marketers need to know

Sprout Social

Twitter’s GDPR FAQ , highlighting the company’s role as controller and processor and how the platform’s Tailored Audience Program is impacted by GDPR. Here’s an example of sentiment analysis via Sprout Social which translates those feelings into data: 2. Tighten up your social media security.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. Chaos reigns when we let emotions rule our Twitter accounts. That’s where social sentiment tools come in.