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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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2 Things Good Online Reputations Need

Small Business Mavericks

Your online reputation is not entirely within your control. Your reputation has to be good offline before it can be good online. Online marketing strategy for reputation management has to be wise. Reputation Management online marketing strategy online reputation'

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 105
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 85
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? What are the different types of keyword monitoring?

Tools 52
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Benchmarking and competitor analysis. Research engine for agile product teams. Monitoring brand health. Tracking customer conversations, industry trends, and influencers.