Razor Social

MAY 15, 2019

One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Sentiment analysis helps you understand the opinions of your audience by identifying mentions of your brand on social media and then categorizing them as positive, negative, or neutral.

Influencer 104

Influencer Social Media How To Campaign 104

Buzz Marketing for Technology

JUNE 27, 2008

Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.

Skills 100

Skills Collaboration Education Software 100

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Radian6 Strategy SM2 157

Buzz Marketing for Technology

JUNE 27, 2008

In the same way, data retrieval on the Internet is conceived of as a combination of procedural skills (working with search engines) and of cognitive skills (evaluating data, sorting out false and biased data, and distinguishing between relevant and irrelevant data). handling files and editing visuals), as well as cognitive skills (e.g.,

Skills 207

Skills Education Telecommunications Journal 207

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. SM is a strategic imperative, not just to sell your existing products and services, but to transform your company's competitive engine across the entire value chain. link] A must read for marketing executives.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96