Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. First, determine which metrics are important for your business.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Webbiquity SMM

OCTOBER 22, 2021

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Return to Google for competitive analysis. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process. Use targeted keywords.

Social Media 205

Social Media Tips Metrics B2B 205

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 111

Process Sentiment Analysis Applications 111

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.)

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 110

Brands How To Sentiment Metrics 110

Bill Hartzer

FEBRUARY 8, 2011

Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Bill Hartzer

FEBRUARY 22, 2012

From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area. – Reporting and analysis of current and historical SEO campaigns.

Engineering 95

Engineering Analysis SEO Microsoft 95

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). Of course, it takes LinkedIn research and competitor analysis to unpack a goldmine of potential keywords. Using Chrome extension: This extension allows you to perform your hashtag analysis.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 105

Sentiment Analysis Patterns Price 105

Bill Hartzer

APRIL 18, 2011

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. Reporting & Analysis. – Surface and effectively communicate trends and key metrics in digestible format/dashboards for management. – Analyze & report on competitors.

SEO 136

SEO Engineering Hitwise comScore 136

Bill Hartzer

DECEMBER 23, 2010

One of the most important, if not the most important, part of search engine optimization is keyword research. Here are five keyword research tips that will help your overall search engine optimization efforts. Here are five keyword research tips that will help your overall search engine optimization efforts. Clarify Objectives.

Engineering 110

Engineering Research Widget Tips 110

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Oktopost

SEPTEMBER 12, 2023

This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests. Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine.

Data 124

Data B2B How To Metrics 124

Buffer Social

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. What metrics are we using to calculate these top posts? What metrics are we using to calculate these top posts?

Social Media 97

Social Media Content Meme Metrics 97

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Bill Hartzer

JUNE 15, 2010

Conductor, a SEO ( Search Engine Optimization ) technology company, has launched Conductor Searchlight , a full-featured search engine optimization (SEO) operating system. Conductor Searchlight helps you prioritize your efforts and gives you insight into which SEO techniques are most likely to garner you top rankings in the engines.

Engineering 102

Engineering System Vimeo SEO 102

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Engagement 125

Engagement Report Video Metrics 125

Buffer Social

JULY 12, 2023

I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. I learned about ways I could appeal to search engines while still having my content perform well on social—and how, in fact, SEO could help me perform better on some social networks.

SEO 77

SEO Sites Social Media Metrics 77

Keyhole.co

MAY 12, 2023

Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? What are the different types of keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

SEPTEMBER 12, 2023

It offers a self-learning engine to discover the best content ideas in seconds. You can run competitor analysis, measure standard and unique KPIs, and assess your position in the industry all in one platform. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

Tools 52

Tools Social Media Curata Price 52

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Lead Generation Metrics. How do you measure B2B CX? Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Unmetric

SEPTEMBER 9, 2019

Insights into the engagement metrics of your competitors’ will help you understand which type of content gets them more engagement from their audience. By looking at your competitor’s campaign performance you get insights on engagement metrics, impressions, reactions, and so on to tweak your campaigns for better performance.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

OCTOBER 24, 2023

Based on your analysis, you can determine what’s working and what’s not. While the number of views is a significant metric, view duration, which is also known as watch time, is equally important. Watch time is a very important metric, since YouTube’s algorithm strongly considers it while ranking videos.

YouTube 52

YouTube How To Posterous Upcoming 52

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. Search engine results. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Metrics for tracking paid media performance. For example, there are dozens of social media metrics you can track.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

JUNE 29, 2020

"I realised there was so much power in engineering… to really change the world." And to ensure there’s a clear tie between social performance and business outcomes, there are several social metrics Rob’s team uses to measure performance at various stages of the marketing funnel. Now she's determined to inspire change.

Strategy 132

Strategy Marketing Metrics Education 132

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016.

Template 52

Template Templates Examples Social Media 52

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. YouTube is the second largest search engine in the world , where people look for how-to videos, product reviews, explainer videos, and more.

YouTube 52

YouTube Analytics Metrics Price 52

ProBlogger

AUGUST 16, 2023

Today your task is to spend some time looking at your blog’s statistics/metrics package to see what you can learn from it. Take some time out today to do a little analysis of your blog’s statistics. If it’s Search Engines, how can you adapt the posts to see it rise even more using on page SEO techniques ).

Statistics 36

Statistics FeedBurner Metrics Exercises 36

Oktopost

SEPTEMBER 12, 2023

This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests. Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine.

Data 62

Data B2B How To Metrics 62