Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

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Analysis Price Influencer Sentiment 118

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? Another thing to look at is your competitors’ marketing strategies.

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Analysis How To Marketing Price 52

Keyhole.co

FEBRUARY 16, 2024

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media marketers who value their time. Why you need a YouTube competitors analysis tool ? You’ll see why in a moment.

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Analysis YouTube Tools Strategy 52

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

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Small Business Research Marketing Compete 137

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Social listening is a simple-to-use and highly effective technique for competitor analysis. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Or L’Oréal and Garnier? Ready to tune in?

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Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

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Analysis Strategy Sentiment Comparison 136

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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Engagement Tips Loyalty Metrics 97

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 131

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Are there more nouns than verbs indicating respondent engagement levels?

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Analysis Wikipedia Social Capital Sentiment 335

Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for video marketing. What is YouTube competitor analysis? and generating insightful reports.

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Analysis YouTube How To Comparison 52

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. What type of content do they like to engage with?

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Hashtag Instagram Engagement Brands 83

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

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Metrics B2B ROI Advertising 140

Keyhole.co

OCTOBER 10, 2023

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Sentiment Analysis Brands How To 52

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. Getting the vibe right means your audience engages and becomes vocal advocates for your brand.

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Hashtag Analysis Twitter Sentiment 52

Keyhole.co

DECEMBER 5, 2022

Conducting marketing here is especially beneficial for businesses. LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy.

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Analysis LinkedIn Research How To 52

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Marketing Education Forums LinkedIn 240

Waxing UnLyrical

JULY 18, 2019

As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Her content had more than 39,000 views and more than two million engagements.

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Influencer Engagement Fashion Retail 211

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 126

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 121

agora pulse

OCTOBER 1, 2020

Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. Find out how this approach works then learn how to perform a SWOT analysis strategy for your brand or client.

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Analysis UGC How To Social Media 114

Oktopost

JANUARY 31, 2024

For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement. Best metrics for brand awareness Reach and Engagement Measuring reach and engagement of employee advocacy posts is crucial for gauging the effectiveness of the program.

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ROI Engagement Metrics How To 62

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 96

Quintly

DECEMBER 19, 2021

Marketers use audience analysis to gain a deeper understanding of audiences. This helps them formulate a marketing plan that aligns with the audience’s values and characteristics. They create accurate, detailed buyer personas with knowledge of the needs, interests, and pain points of the target audience.

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Analysis Engagement Marketing 52

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

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Strategy Sentiment Patterns Marketing 96

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. What is a Twitter competitor analysis?

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Analysis Twitter How To Comparison 52

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

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Strategy Marketing Analysis ROI 78

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing? High engagement rate.

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Engagement Hashtag Influencer Trends 119

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Clear data. Trust us. )

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Metrics Examples Marketing HootSuite 107

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. Even without driving engagement themselves, brands can still learn from online conversations to improve future marketing.

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Analysis Hashtag Sports eBook 157

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

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Analysis Social Media ROI How To 85

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K. Latin America, U.K.

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Research Influencer Brands Marketing 135

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 102

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

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Comparison Analysis How To Sentiment 102

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

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Social Media Marketing Sentiment Influencer 106

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

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Brands Sentiment Analysis Marketing 82