Convince & Convert

APRIL 9, 2015

Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time. We are in a new phase, partly thanks to our own innovation.

Data 60

Data Analysis Banking Analytics 60

Kikolani

JUNE 27, 2013

An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me).

Tools 141

Tools Patterns Adwords Advertising 141

Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. B3 Media Solutions , a social data and analytics agency, succinctly outlines how listening can help brands strengthen their social marketing strategies. .

Proposal 103

Proposal Price Project Education 103

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. How Much Does Online Reputation Management Cost? Have you ever wondered what people are REALLY saying about your brand ?

Brands 114

Brands Klout Reputation Digg 114

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Landing Pages – sending clients to unique landing pages depending on source. Exclusive Products – offering exclusive products to a particular channel.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. PS – if the Timberwolves don't hurry, I'll grab up the FB vanities… lolz) [link] nateriggs Killer analysis, Jay. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Content Analysis Sports 120

Buzz Marketing for Technology

JULY 7, 2008

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

MAY 16, 2023

Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. Avoiding any in-depth analysis of your content marketing strategy is infinitely worse for your budget and results. Repackage Your Offers. It’s been said that today’s marketer is drowning in data.

Small Business 93

Small Business Strategy Content eBook 93

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. This could lead to a potential resurgence of Threads as a platform for creators and small business owners.

News 72

News Social Media Marketing Facebook 72

Keyhole.co

MARCH 16, 2023

Keyhole is a real-time conversation tracker that provides keyword analysis and hashtag analytics. Businesses should also consider the cost of social listening tools and personnel and compare them to the benefits generated. Use the strategies in this piece to make the most of what’s being said about you and your industry.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception).

Social Media 120

Social Media Strategy Mobile Consultant 120