And, better still, 38% more online customers were taking the most glorious step of all—allowing the company to automatically charge recurring fees on their credit cards, which drastically reduces marketing costs for a sizable chunk of the customer base. Analytics Marketing Strategy Response Analysis Web Analytics andrew lucyszynAndrew Lucyszyn. Nobody loves numbers more than your boss. Except his or her boss. Oh, and your boss’s boss too, unless you’ve already reached the top of the totem pole. Did you get all that? For Company #1, the magic numbers were 36%, 38%, $62, and $85. MORE >>

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Junk mail for hormones and drugs in email, junk comments on blogs, junk blogs, trashy web sites—the costs are so low that even microscopic conversion rates are profitable, so it persists. At the recent Social Media Analytics Summit, Dana Jacob gave a talk on the spam that finds its way into the search results of social media analysis platforms, skewing the numbers. Intelligence Social media analysisPhoto by John Cooper. MORE >>

Acquisition cost. Social Media analysis Digital Works Facebook fan Hitwise measure effect of social presence monetary value post effectively ROI Social media ROI study Syncapse value VitrueTweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan. Loyalty. Media value. MORE >>

Been  playing with the new mPACT influencer platform since late last week -  the new offering reminds me a lot  of Compete.com with its free offering for traffic analysis when it first came out several years back (and now a standard way of measuring traffic for many sites and businesses). MPACT already offers a paid version of the Influence platform (which I have been using for several months) but this is the first time something like this, a full-blown influencers analysis freemium offering, has been open to the public with no strings attached. MORE >>

In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 Interestingly, the impact of social messaging apps such as Whatsapp was also a  topic I covered last year in the Netsize Guide by Gemalto, a comprehensive mobile industry analysis I wrote on behalf of my client Netsize. Ovum’s observation that the increased of IP-based voice and messaging services are costing mobile operators revenue is a given. billion in lost SMS revenue last year. In a word: buoyant. MORE >>