Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
Now I determine who is “important” by what they say, when they say it, and through my own analysis. Today’s guest post is by Stacey Acevero. It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. The folks over at StatusPeople, home of the Fake Follower Tool , recently shared some shocking stats. Building Your Social Networks.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. There are other ways of doing this – such as plugins which track clicks for you – but this is the quickest way that I know about which wont cost you any money. Learn guitar. How to strum. Learn guitar chords. Domain Age.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Andrew’s invention, Rapstrap , is a simple cable tie that is mostly reusable, which makes his product 4x more efficient than a standard cable tie when it comes to cost and wastage. Final Analysis. What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research.
Hidden Costs of Listening Silos
JANUARY 21, 2011
I'm thinking there are some opportunities to rationalize costs there. How many times do you pay for the same analysis? Getting started is great, but the pilot project approach has costs. Managing costs is just part of what we'll do together. First, listen. Listen first. First, listen. Getting redundant yet? The kicker? All of them may be using the same platform.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
As my friend Johnathan Dane, Founder of KlientBoost , explains, “[While] many A/B tests show you new conversion winners, they can also come at a cost, which could equal lower revenue or profits for you.”. 2. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. Wrong. Marketo.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Education & Analysis Social MediaThose who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. What Is Agile Marketing?
30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
MAY 28, 2013
If you ever want to really annoy a marketer, tell them that content is low cost marketing. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. 3. Answer Questions. Slideshare.
Social Marketing’s Biggest Moments in the Last 5 Years
JUNE 8, 2016
At the time, advertisers saw plenty of return from this cost effective strategy. Education & Analysis Social MediaOver the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. Facebook Introduces Mobile Ads (2012) .
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. But as social media managers, we hate the idea of social networks filtering out our timely posts in favor of popular content.
Smart Measurement For Creative People
JUNE 26, 2013
The follow through analysis is essential to judging the efficacy of any plan. Calculate the cost per customer. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics Guest Post by Angie Picardo.
10 Insightful Marketing Charts from 2015
Convince & Convert
NOVEMBER 9, 2015
But when you really take into consideration the cost of paid search over the cost of an email marketing campaign, those five percentage points of difference may not be as tempting anymore. Digital Marketing content marketing research data analysis data visualization email marketing research infographics marketing charts marketing research social media researchIncreasing spend.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. Social media analysis cuts to the chase, spotlighting trends in real time. From its roots in the branding and comms sectors, social data is blossoming across sectors, informing customer engagement strategies one day, providing predictive analysis the next.
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
CRM matching and programmatic media buying tools enable SMB marketers to target their customers based on their preferences and behavioral patterns in a simple and cost effective manner. Digital Marketing data analysis data collection digital advertising programmatic ad strategy programmatic marketing small business SMBBusiness and customer data has existed for ages.
How HR Technology Can Increase Your Company’s Bottom Line
The Realtime Report
JUNE 3, 2016
HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately. HR software and cloud computing have joined forces to keep hard print copies to a minimum and even more cost effective is the fact that many of these tasks can be automated. Realtime Metrics For Cost And Quality Control.
Studies Determining The Value of a Facebook Fan
AUGUST 17, 2011
Acquisition cost. Social Media analysis Digital Works Facebook fan Hitwise measure effect of social presence monetary value post effectively ROI Social media ROI study Syncapse value VitrueTweet At the moment, there is much discussion going on about the actual ROI of a social media presence. The monetary value of $3.60. million in equivalent media over a year. Loyalty. Brand affinity.
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
Our tool cost a little more, which we shared openly. Social Business competitor analysis competitor campaign customer acquisition keyword optimization transparency Image via BigStockPhoto.com. When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours ?
Ignore Foursquare at Your Peril - An Analysis of Potential.
Convince & Convert
APRIL 7, 2010
Depends on your resources and how big these geo-apps get. 2) There are major time-cost/benefit considerations (especially for companies with limited resources) 3) It is a “must for some businesses at this point (like restaurants, hotels,consumer goods), but still questions about larger adoption 4) I think some of the data capture benefits are overblown (for example when people are coming into a restaurant and how many people. Not bad considering the haircut only costs $15.00. Not bad considering the haircut only costs $15.00. At least it is for me. link].
Social Network Analysis - KM4DevWiki
Buzz Marketing for Technology
JUNE 27, 2008
Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. Due to a time limit I wasnt able to complete my analysis. From KM4DevWiki.
SEO vs PPC
SEPTEMBER 21, 2011
The Cost. If the rival sites don’t wake up then I can carry on in my lofty position with little or no maintenance work or costs. Web Analytics analysis of seo and ppc ppc SEO seo vs ppcIf you want to attract visitors to your site then there are a couple of ways of doing this. Among the most popular and effective ones are SEO and PPC. Which one is better? Let’s take a look.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
This means everything boils down to a simple ratio of net gain over total cost. Bring in your CFO and accountant (if you have one) to help conduct the analysis and make sure you’re prioritizing the right numbers. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values.
Can You Trust Social Media Sources?
MAY 7, 2012
Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Junk mail for hormones and drugs in email, junk comments on blogs, junk blogs, trashy web sites—the costs are so low that even microscopic conversion rates are profitable, so it persists. Intelligence Social media analysis
The role of social media in managing projects for brands
FEBRUARY 25, 2016
Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly. Virtual workspaces, on the other hand, connect employees and increase their productivity at a relatively low cost.
Network Defense: Why Visibility Is Key To Rooting Out Ransomware
The Realtime Report
JUNE 21, 2016
Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore.
Detecting Deception in Social Media
MAY 9, 2012
Garbage in, garbage out, so how do we catch the garbage before it becomes part of the analysis? Developers of social media analysis platforms work to eliminate spam from their results, and spammers develop new tactics to dodge the filters. For questionable sources, think about the different types of data that might reveal something through social network analysis. Since when?
13 Things to Include in a Communications Firm Business Plan
NOVEMBER 11, 2014
Situation Analysis : Identification of key industry status metrics, including your overall goals and focus, your culture, your perceived strengths and weaknesses, and your market share position. Implementation Summary : Analysis of how you will use the above information to achieve your goals. While it’s certainly not as exciting as tactics, it should drive everything that we do.
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
After the analysis is performed, comparisons and ratios can be drawn up and changes made, as needed. Because upgraded technology means increased costs, a financial analysis will need to be performed to work out benefits vs. cost. Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles. Takeaway.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
The costs involved with monitoring deal with the tracking and storage of large amounts of data. Not only that, but there are certain functions and tools that you might be interested in, which also cost more. Always be honest with yourself when it comes to determining the cost of social media monitoring. Will you need sentiment analysis? What Do You Need to Monitor?
Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Implementing a data warehouse is traditionally a long, costly and risky process. They would spend on average 35 hours just processing data before they could begin analysis. Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. This is not just my opinion. It’s the management of it.
TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score
The Realtime Report
NOVEMBER 29, 2012
The influencer types analysis helps marketers to understand how best to engage with individual influencers. And there’s the influence type analysis–classifying the individual on a spectrum of Viewer to Amplifier, based on how they engage with topics and conversations. Influence: How Information Flows Between People. Influence: Far More Than A Score. engagement, and trust.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
That metric is usually associated with standard quantitative measurements (number of “likes”, “followers” etc.), but a deeper analysis will provide marketers with more valuable business insights. That metrics’ value lies in the possibility of real-time content analysis and its influence. Social media is all about interactions. Brand Awareness. Reach & Engagement.
#measurePR Recap: Richard Bagnall Returns
MAY 28, 2014
As we usually tend to discover, tools can only do so much: Much better to invest in a credible & meaningful analysis solution that costs a bit more than an automated one counting nonsense #measurepr. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
Then she asks you how what you are trying to do: Increases revenue; Lowers costs; or. She also discusses return-on-investment versus a cost/benefit analysis and the formula for success. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data. She did not go into PR because she hates math. Why is it important?
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While impressions/reach aren’t publicly visible numbers, Fangager put out an analysis of the “ 100 most engaging brands on Facebook ” late last year, showing that even the engaging brands generally had between 0.3% and 2% “active fans” Here’s the top ten: Disclosure: several of these brands are Edelman clients. How so, you ask? Let’s start by.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.
SEMRush Review: How to Beat Competitors in Search
MAY 11, 2016
SEMrush is a website analysis tool to help you analyze and optimize SEO strategies. If you want more traffic you need to understand more about the keywords you or competitor rank for (or don’t rank for), links etc. Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on).
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
The top three uses for such tools are campaign tracking (60%), brand analysis (48%) and competitive intelligence (40%). Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in? 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. viralWoot
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. good DIY choice for small brands looking for a no cost option. FREE MONITORING SERVICES.
Who Are The Influencers and How DO We Find Them?
MAY 24, 2012
The Leadership Learning Community published an article, “ Applying Social Network Analysis to Online Communications Networks.” Factors in their analysis include strength, sentiment, passion and reach. In addition to user-defined searches, they also offer lower cost alpha?Lists, That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Existing businesses can turn satisfied customers into influencers.
Is There a Method for Problem Solving?
MARCH 18, 2015
When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost. didn’t try to quantify, didn’t use my divining pendulum, didn’t look at opportunity cost, or even totally obey my instinct. Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Others wait.
How to Create Winning Content & Measure Results
FEBRUARY 20, 2015
The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools. Many of us are already familiar with Google’s Analytics , which are free for the small business user, but here are some other no-cost methods available to measure these important results: Clicky.com. Crafting the Best Content. Image source . Piwik.
Reflections on the changing digital agency environment
FEBRUARY 16, 2016
In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. We’re in the midst of a difficult economy – particularly in Canada, where the weakness of the Canadian dollar is driving costs up and profits down for many businesses. Sorry, Quebec.