Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
Now I determine who is “important” by what they say, when they say it, and through my own analysis. Today’s guest post is by Stacey Acevero. It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. The folks over at StatusPeople, home of the Fake Follower Tool , recently shared some shocking stats. Building Your Social Networks.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. There are other ways of doing this – such as plugins which track clicks for you – but this is the quickest way that I know about which wont cost you any money. Learn guitar. How to strum. Learn guitar chords. Domain Age.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Andrew’s invention, Rapstrap , is a simple cable tie that is mostly reusable, which makes his product 4x more efficient than a standard cable tie when it comes to cost and wastage. Final Analysis. What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research.
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Even so, not all backlinks are good for SEO. Meta nofollow.
Hidden Costs of Listening Silos
JANUARY 21, 2011
I'm thinking there are some opportunities to rationalize costs there. How many times do you pay for the same analysis? Getting started is great, but the pilot project approach has costs. Managing costs is just part of what we'll do together. First, listen. Listen first. First, listen. Getting redundant yet? The kicker? All of them may be using the same platform.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. But as social media managers, we hate the idea of social networks filtering out our timely posts in favor of popular content.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
As my friend Johnathan Dane, Founder of KlientBoost , explains, “[While] many A/B tests show you new conversion winners, they can also come at a cost, which could equal lower revenue or profits for you.”. 2. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. Wrong. Marketo.
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
Social Marketing’s Biggest Moments in the Last 5 Years
JUNE 8, 2016
At the time, advertisers saw plenty of return from this cost effective strategy. Education & Analysis Social MediaOver the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. Facebook Introduces Mobile Ads (2012) .
10 Insightful Marketing Charts from 2015
Convince & Convert
NOVEMBER 9, 2015
But when you really take into consideration the cost of paid search over the cost of an email marketing campaign, those five percentage points of difference may not be as tempting anymore. Digital Marketing content marketing research data analysis data visualization email marketing research infographics marketing charts marketing research social media researchIncreasing spend.
Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters
AUGUST 1, 2016
In our Class Day campaign the filter ran for 9 hours with 184 uses and the snaps were seen by 7,677 people for the cost of $212.70. Editor's Pick Education & AnalysisThere are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand. Future of Social Download. Why they’re looking to do it. Facebook Live.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. Social media analysis cuts to the chase, spotlighting trends in real time. From its roots in the branding and comms sectors, social data is blossoming across sectors, informing customer engagement strategies one day, providing predictive analysis the next.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
While website traffic metrics such as click through rate (CTR) and cost per click (CPC) are important, the ultimate metric that we are looking to minimize is cost per prospect (CPP). Between Facebook, LinkedIn, and Twitter, our results revealed that LinkedIn was the winner on the lowest cost to get an email address. Education & Analysis Social Media
Smart Measurement For Creative People
JUNE 26, 2013
The follow through analysis is essential to judging the efficacy of any plan. Calculate the cost per customer. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics Guest Post by Angie Picardo.
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
CRM matching and programmatic media buying tools enable SMB marketers to target their customers based on their preferences and behavioral patterns in a simple and cost effective manner. Digital Marketing data analysis data collection digital advertising programmatic ad strategy programmatic marketing small business SMBBusiness and customer data has existed for ages.
How HR Technology Can Increase Your Company’s Bottom Line
The Realtime Report
JUNE 3, 2016
HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately. HR software and cloud computing have joined forces to keep hard print copies to a minimum and even more cost effective is the fact that many of these tasks can be automated. Realtime Metrics For Cost And Quality Control.
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
Our tool cost a little more, which we shared openly. Social Business competitor analysis competitor campaign customer acquisition keyword optimization transparency Image via BigStockPhoto.com. When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours ?
What You Missed at Social Fresh 2016
AUGUST 23, 2016
If they already purchased your tool, and ads keep popping up, chances are they’ll click the red X button, which hurts quality score and makes cost-per-click go up. Retargeting: Retargeting is a great way to increase ad exposure and is the lowest cost-per-conversion. Education & Analysis News & Events Social Media10 Social Media Trends You’ve Been Ignoring Download.
Studies Determining The Value of a Facebook Fan
AUGUST 17, 2011
Acquisition cost. Social Media analysis Digital Works Facebook fan Hitwise measure effect of social presence monetary value post effectively ROI Social media ROI study Syncapse value VitrueTweet At the moment, there is much discussion going on about the actual ROI of a social media presence. The monetary value of $3.60. million in equivalent media over a year. Loyalty. Brand affinity.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
As we build that awareness, we will also build awareness of underserved content that we’ll acquire, as well as news and analysis. In order for us deliver on our brand promise of being the place to come to see what’s happening, we need that complete portfolio of content–live games, live commentary, as well as live news analysis. Product overview. Live-streaming video.
Social Network Analysis - KM4DevWiki
Buzz Marketing for Technology
JUNE 27, 2008
Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. Due to a time limit I wasnt able to complete my analysis. From KM4DevWiki.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
This means everything boils down to a simple ratio of net gain over total cost. Bring in your CFO and accountant (if you have one) to help conduct the analysis and make sure you’re prioritizing the right numbers. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values.
Can You Trust Social Media Sources?
MAY 7, 2012
Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Junk mail for hormones and drugs in email, junk comments on blogs, junk blogs, trashy web sites—the costs are so low that even microscopic conversion rates are profitable, so it persists. Intelligence Social media analysis
The role of social media in managing projects for brands
FEBRUARY 25, 2016
Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly. Virtual workspaces, on the other hand, connect employees and increase their productivity at a relatively low cost.
SEO vs PPC
SEPTEMBER 21, 2011
The Cost. If the rival sites don’t wake up then I can carry on in my lofty position with little or no maintenance work or costs. Web Analytics analysis of seo and ppc ppc SEO seo vs ppcIf you want to attract visitors to your site then there are a couple of ways of doing this. Among the most popular and effective ones are SEO and PPC. Which one is better? Let’s take a look.
Network Defense: Why Visibility Is Key To Rooting Out Ransomware
The Realtime Report
JUNE 21, 2016
Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore.
Detecting Deception in Social Media
MAY 9, 2012
Garbage in, garbage out, so how do we catch the garbage before it becomes part of the analysis? Developers of social media analysis platforms work to eliminate spam from their results, and spammers develop new tactics to dodge the filters. For questionable sources, think about the different types of data that might reveal something through social network analysis. Since when?
13 Things to Include in a Communications Firm Business Plan
NOVEMBER 11, 2014
Situation Analysis : Identification of key industry status metrics, including your overall goals and focus, your culture, your perceived strengths and weaknesses, and your market share position. Implementation Summary : Analysis of how you will use the above information to achieve your goals. While it’s certainly not as exciting as tactics, it should drive everything that we do.
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
After the analysis is performed, comparisons and ratios can be drawn up and changes made, as needed. Because upgraded technology means increased costs, a financial analysis will need to be performed to work out benefits vs. cost. Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles. Takeaway.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
That metric is usually associated with standard quantitative measurements (number of “likes”, “followers” etc.), but a deeper analysis will provide marketers with more valuable business insights. That metrics’ value lies in the possibility of real-time content analysis and its influence. Social media is all about interactions. Brand Awareness. Reach & Engagement.
Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Implementing a data warehouse is traditionally a long, costly and risky process. They would spend on average 35 hours just processing data before they could begin analysis. Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. This is not just my opinion. It’s the management of it.
TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score
The Realtime Report
NOVEMBER 29, 2012
The influencer types analysis helps marketers to understand how best to engage with individual influencers. And there’s the influence type analysis–classifying the individual on a spectrum of Viewer to Amplifier, based on how they engage with topics and conversations. Influence: How Information Flows Between People. Influence: Far More Than A Score. engagement, and trust.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
The costs involved with monitoring deal with the tracking and storage of large amounts of data. Not only that, but there are certain functions and tools that you might be interested in, which also cost more. Always be honest with yourself when it comes to determining the cost of social media monitoring. Will you need sentiment analysis? What Do You Need to Monitor?
Utilizing the SEO Reseller Programs and Strategies the Best Possible Way
Social Media Marketing
AUGUST 9, 2016
When you choose to hire a few SEO experts to sit in your office and work for you, it involves huge expenses, including salary of employees, resources, time-to-time training cost, etc. Planning: The first step of SEO reselling partner is an analysis of your website. Digital marketers and business owners are now well aware of the benefits of online marketing in their favor.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While impressions/reach aren’t publicly visible numbers, Fangager put out an analysis of the “ 100 most engaging brands on Facebook ” late last year, showing that even the engaging brands generally had between 0.3% and 2% “active fans” Here’s the top ten: Disclosure: several of these brands are Edelman clients. How so, you ask? Let’s start by.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
Then she asks you how what you are trying to do: Increases revenue; Lowers costs; or. She also discusses return-on-investment versus a cost/benefit analysis and the formula for success. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data. She did not go into PR because she hates math. Why is it important?
Rethink Your Website Redesign Process
JULY 7, 2016
The latter often leads to analysis paralysis and nothing getting done. Potentially lowering the overall cost of the project or lifecycle. This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Step 1: Stop, Look, & Listen.
Who Are The Influencers and How DO We Find Them?
MAY 24, 2012
The Leadership Learning Community published an article, “ Applying Social Network Analysis to Online Communications Networks.” Factors in their analysis include strength, sentiment, passion and reach. In addition to user-defined searches, they also offer lower cost alpha?Lists, That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Existing businesses can turn satisfied customers into influencers.