Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
Now I determine who is “important” by what they say, when they say it, and through my own analysis. Today’s guest post is by Stacey Acevero. It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. The folks over at StatusPeople, home of the Fake Follower Tool , recently shared some shocking stats. Building Your Social Networks.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. There are other ways of doing this – such as plugins which track clicks for you – but this is the quickest way that I know about which wont cost you any money. Learn guitar. How to strum. Learn guitar chords. Domain Age.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Andrew’s invention, Rapstrap , is a simple cable tie that is mostly reusable, which makes his product 4x more efficient than a standard cable tie when it comes to cost and wastage. Final Analysis. What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research.
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Even so, not all backlinks are good for SEO. Meta nofollow.
Hidden Costs of Listening Silos
JANUARY 21, 2011
I'm thinking there are some opportunities to rationalize costs there. How many times do you pay for the same analysis? Getting started is great, but the pilot project approach has costs. Managing costs is just part of what we'll do together. First, listen. Listen first. First, listen. Getting redundant yet? The kicker? All of them may be using the same platform.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. Welcome to the refreshed Social Analysis & Monitoring solution–free upgrade for current customers! Education & Analysis Social MediaThis combination is what routinely draws marketers to the field and it is no different when applied to social media marketing.
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
Targeting will become more precise as data sets and machine learning continue to develop, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising. Education & Analysis Social MediaWe were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Less vanity metrics.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
As my friend Johnathan Dane, Founder of KlientBoost , explains, “[While] many A/B tests show you new conversion winners, they can also come at a cost, which could equal lower revenue or profits for you.”. 2. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. Wrong. Marketo.
6 Creative Ways to Engage Your Audience on Snapchat
JANUARY 9, 2017
Given the rapidly growing demographics and low cost accessibility to younger audiences that Snapchat provides, brands are joining the Snapchat world to engage with their target audiences. Education & Analysis Social Media Social Media TrendsSnapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
You will also be able to justify (and get bigger budgets for) higher-cost pieces of content like video content, if you can prove that they’re driving the conversions your business is looking for. . Education & Analysis Social MediaAre you a social marketer, or a content marketer, or both? Who is taking orders from who? Or is this one person’s job? And vice versa!–a
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Education & Analysis Social MediaThose who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. What Is Agile Marketing?
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring. But as social media managers, we hate the idea of social networks filtering out our timely posts in favor of popular content.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
Social media provides audiences with access to streaming — or streamed — content anywhere and at anytime, and most importantly, without a cost. Education & Analysis Social MediaTraditional TV viewership is declining and streaming services are picking up the slack — this is what the numbers are showing. Not to mention that Facebook alone has 191.3 million households with TV sets.
Do You Speak the Language of Your CEO?
NOVEMBER 3, 2016
If you join a meeting with a CEO and their direct reports, you’ll hear everyone around the table discussing revenue, profit, margins, operating costs, leads, opportunities, and updates on targeted accounts. Education & Analysis Social MediaIt’s a beautiful morning, and you are on your way into the office, excited to start your day. You can’t wait to check the numbers. Your CEO.
Smart Measurement For Creative People
JUNE 26, 2013
The follow through analysis is essential to judging the efficacy of any plan. Calculate the cost per customer. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics Guest Post by Angie Picardo.
You Really Can’t Afford to Commit These Seven Social Media Sins Anymore
OCTOBER 25, 2016
Trying to be everything to everyone is costly, time-consuming, and ultimately offers a lower return anyway. Education & Analysis Social MediaAccording to the 2016 Social Media Marketing Industry Report , at least 90% of marketers want to know the most effective social tactics to engage their audience. The 2016 State of Social Marketing Download. Sin #1: T oo Product-Focused.
10 Insightful Marketing Charts from 2015
Convince & Convert
NOVEMBER 9, 2015
But when you really take into consideration the cost of paid search over the cost of an email marketing campaign, those five percentage points of difference may not be as tempting anymore. Digital Marketing content marketing research data analysis data visualization email marketing research infographics marketing charts marketing research social media researchIncreasing spend.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. Social media analysis cuts to the chase, spotlighting trends in real time. From its roots in the branding and comms sectors, social data is blossoming across sectors, informing customer engagement strategies one day, providing predictive analysis the next.
Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters
AUGUST 1, 2016
In our Class Day campaign the filter ran for 9 hours with 184 uses and the snaps were seen by 7,677 people for the cost of $212.70. Editor's Pick Education & AnalysisThere are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand. Future of Social Download. Why they’re looking to do it. Facebook Live.
Social Marketing’s Biggest Moments in the Last 5 Years
JUNE 8, 2016
At the time, advertisers saw plenty of return from this cost effective strategy. Education & Analysis Social MediaOver the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. Facebook Introduces Mobile Ads (2012) .
“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”
OCTOBER 13, 2016
We can say across digital channels, if people are seeing your content, doing something with it, and it doesn’t cost you an arm-and-a-leg, than at least some group of people are becoming aware of your brand and considering what you offer at a reasonable rate. Education & Analysis Social MediaIt was a warm spring day in downtown Dallas. The setting was nothing out of the ordinary.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
In addition to offering massive reach, social media is a cost-effective marketing channel. Education & Analysis Social MediaBrands flock to social media channels to build relationships with their audiences. In What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? Build Brand Awareness With Unique Hashtags. https://t.co/l9G8KXMSvS
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
As we build that awareness, we will also build awareness of underserved content that we’ll acquire, as well as news and analysis. In order for us deliver on our brand promise of being the place to come to see what’s happening, we need that complete portfolio of content–live games, live commentary, as well as live news analysis. Product overview. Live-streaming video.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
While website traffic metrics such as click through rate (CTR) and cost per click (CPC) are important, the ultimate metric that we are looking to minimize is cost per prospect (CPP). Between Facebook, LinkedIn, and Twitter, our results revealed that LinkedIn was the winner on the lowest cost to get an email address. Education & Analysis Social Media
How to Retarget a Lost Audience and Why It’s Important
DECEMBER 20, 2016
It’s a cost-effective way to remain top-of-mind, as well as increase return on investment (ROI). Education & Analysis Social MediaA major perk of online shopping is the ability to site-hop until the best deals are found. Sure, people can also store-hop, but site-hopping takes much less time and it’s all around more convenient. Remind them with a “Products You Might Like” section.
What Your Social Media Holiday Plan Might Be Missing
OCTOBER 25, 2016
elevant (reasonable, realistic and resourced, results-based). T ime bound (time-based, time limited, time/cost limited, timely, time-sensitive). Making Sure Your Goals Are Analysis-Friendly. Education & Analysis Social MediaWe just wrapped up our How to Plan and Measure Your Holiday Campaign on Social webinar. Here’s what you might be missing. 1.
How HR Technology Can Increase Your Company’s Bottom Line
The Realtime Report
JUNE 3, 2016
HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately. HR software and cloud computing have joined forces to keep hard print copies to a minimum and even more cost effective is the fact that many of these tasks can be automated. Realtime Metrics For Cost And Quality Control.
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
CRM matching and programmatic media buying tools enable SMB marketers to target their customers based on their preferences and behavioral patterns in a simple and cost effective manner. Digital Marketing data analysis data collection digital advertising programmatic ad strategy programmatic marketing small business SMBBusiness and customer data has existed for ages.
What You Missed at Social Fresh 2016
AUGUST 23, 2016
If they already purchased your tool, and ads keep popping up, chances are they’ll click the red X button, which hurts quality score and makes cost-per-click go up. Retargeting: Retargeting is a great way to increase ad exposure and is the lowest cost-per-conversion. Education & Analysis News & Events Social Media10 Social Media Trends You’ve Been Ignoring Download.
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
Our tool cost a little more, which we shared openly. Social Business competitor analysis competitor campaign customer acquisition keyword optimization transparency Image via BigStockPhoto.com. When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours ?
Social Network Analysis - KM4DevWiki
Buzz Marketing for Technology
JUNE 27, 2008
Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. Due to a time limit I wasnt able to complete my analysis. From KM4DevWiki.
Studies Determining The Value of a Facebook Fan
AUGUST 17, 2011
Acquisition cost. Social Media analysis Digital Works Facebook fan Hitwise measure effect of social presence monetary value post effectively ROI Social media ROI study Syncapse value VitrueTweet At the moment, there is much discussion going on about the actual ROI of a social media presence. The monetary value of $3.60. million in equivalent media over a year. Loyalty. Brand affinity.
The Core Components of a Holiday Campaign for Digital Marketers
NOVEMBER 4, 2016
Time bound (time-based, time limited, time/cost limited, timely, time-sensitive). Education & Analysis Social MediaSince its conception, social media has been the black sheep of the social media family, marching to the beat of its own drum: unique, intriguing, a bit immature. Welcome home, social media, to the digital marketing family. Measuring Your Digital Brand Impact Download.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
This means everything boils down to a simple ratio of net gain over total cost. Bring in your CFO and accountant (if you have one) to help conduct the analysis and make sure you’re prioritizing the right numbers. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values.
Can You Trust Social Media Sources?
MAY 7, 2012
Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Junk mail for hormones and drugs in email, junk comments on blogs, junk blogs, trashy web sites—the costs are so low that even microscopic conversion rates are profitable, so it persists. Intelligence Social media analysis
Network Defense: Why Visibility Is Key To Rooting Out Ransomware
The Realtime Report
JUNE 21, 2016
Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore.
SEO vs PPC
SEPTEMBER 21, 2011
The Cost. If the rival sites don’t wake up then I can carry on in my lofty position with little or no maintenance work or costs. Web Analytics analysis of seo and ppc ppc SEO seo vs ppcIf you want to attract visitors to your site then there are a couple of ways of doing this. Among the most popular and effective ones are SEO and PPC. Which one is better? Let’s take a look.
The role of social media in managing projects for brands
FEBRUARY 25, 2016
Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly. Virtual workspaces, on the other hand, connect employees and increase their productivity at a relatively low cost.
13 Things to Include in a Communications Firm Business Plan
NOVEMBER 11, 2014
Situation Analysis : Identification of key industry status metrics, including your overall goals and focus, your culture, your perceived strengths and weaknesses, and your market share position. Implementation Summary : Analysis of how you will use the above information to achieve your goals. While it’s certainly not as exciting as tactics, it should drive everything that we do.