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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 103
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What social media tasks to automate and what to personalize

Sprout Social

Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. The solution?

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The 9 best reputation management services for your brand in 2024

Sprout Social

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… .

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. Using Instagram Insights for performance analysis What is Instagram Insights? This guide will show you how to access and use Instagram Insights to analyze your data.

Metrics 94
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 105