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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How much of your web or blog traffic is coming from mobile devices? Why you should setup the goals and conversions feature within Google Analytics? Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing.

Analytics 167
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 113
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Audience Analysis Worksheet. Video + blog post + podcast).

Brands 166
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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. How to leverage hashtags to nurture community. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Benefits of using hashtags. Need more help?

Hashtag 108