Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 90

Reputation Brands Sentiment Survey 90

Social Media Strategies Summit

AUGUST 15, 2023

As you might expect from someone who heads up a higher education social listening company, Liz is attuned to pretty much everything that happens in the industry, making her a valuable source of information (and analysis) on big news, trends, and other developments: The hot water the Stanford president found himself in started in online forums.

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. and dig deeper.

Conversation 100

Conversation Project Metrics Survey 100

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. We’ve got a whole blog post on what social listening is and why it matters so much for brands. What are social listening tools? Track social sentiment in real time.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 101

Engagement Tips Loyalty Metrics 101

Keyhole.co

MAY 9, 2024

Analyze both your competitors and broader trends to spot popular hashtags, evolving conversations, and new opportunities to participate. Engagement, on the other hand, is the most telling metric – it indicates whether the hashtag is attracting conversation and genuine interest in content related to that topic.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 120

Strategy Brands Content UGC 120

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 16, 2023

By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. It should encompass conversations across the internet.

Social Media 74

Social Media Banking Brands Sentiment 74

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. This all stems from Dave’s long-cultivated relationships throughout the program.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. This creates a robust community within LinkedIn.

Groups 126

Groups Groups LinkedIn Microsoft 126

Sprout Social

JULY 21, 2020

It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. and calling them “social media manager” is a little much, don’t you agree?

Team 132

Team How To Social Media Management Embedding 132

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 110

Eventful Social Media How To Sports 110

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Competitive analysis. Reputation management. Don’t overlook “secondary” social conversations. Conversation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Reputation management : Sprout’s Social Listening capabilities detect a crisis early and enable you to identify unfamiliar trending words from customer conversations.

Marketing 127

Marketing How To Sample Samples 127

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Get the ebook “SMART Goals for Social Media Strategy.” Another example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. It’s also a full Twitter tool—including publishing, listening, and social CRM for your tweets and followers. Here’s a handy list!

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MARCH 29, 2023

Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance? When they started using social media to assist with hiring bus operators, they saw a 60% increase in resumes.

Social Media 97

Social Media Strategy Team Review 97

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. Engaging with comments lets you connect with your audience and build a community.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

FEBRUARY 16, 2023

Instead, it’s determined by their place in the greater cultural conversation. “I I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. “The

Social Media 109

Social Media Marketing Atlassian Team 109

Sprout Social

MARCH 20, 2023

A tool like Sprout turns weeks of manual analysis into a few minutes’ work. Sprout’s Competitive Analysis Reports narrow down how often competitors post videos, their top-performing posts and engagements across Instagram, Twitter and Facebook—no scrolling or spreadsheets required. Use this information to stand out in your industry.

Buy 113

Buy Video How To Template 113

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

Report 121

Report Data Social Media Content 121

Sprout Social

MARCH 12, 2020

Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. Harness the Voice of the Customer and community . Why brands need a social media monitoring strategy. How to use social listening tools for business-wide success.

Data 97

Data Skills Meme Social Media Management 97

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media strategies.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

OCTOBER 31, 2023

For example, “What is the impact of building strong communities on social?” An instructional prompt may read, “Explain the steps needed to upgrade from the Sprout Social Standard plan to the Enterprise plan.” ” Interactive These prompts create interactive conversations and can be used in multiple ways.

Tools 96

Tools How To Sentiment Training 96

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Campaign Analysis. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

Issues 132

Issues Survey Campaign Authentication 132

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass.

Analytics 89

Analytics Social Media How To Analysis 89

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Paid is focused on conversions, click-through rates, and costs-per-acquisition.” Next, invest time in building a solid network.

Social Media 90

Social Media How To Skills Hubspot 90

Hootsuite

JANUARY 24, 2022

If you want to use social media to build brand awareness, you might be most interested in tracking engagement. If your goal is to create sales, you’ll likely want to track conversions. Here is some of the most important raw data you can collect through social media: Engagement: Clicks, comments, shares, etc.

Data 94

Data Social Media HootSuite Template 94