Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? Price: Free. Start your free trial today.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MARCH 21, 2019

Audience & trend analysis. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” When we look at the competitive landscape, there are three opportunities where social listening services can help: Competitor comparison. Sentiment research. Campaign analysis. Overall brand sentiment.

Sentiment 95

Sentiment Research Influencer Analysis 95

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

FEBRUARY 8, 2021

Outside of profile and team performance, campaign performance metrics can provide key stakeholders the information they need to make informed decisions. With tags, social teams can track a product launch campaign and communicate those insights back to their product teams. Sentiment (Positive and Negative Mentions). Tag Report.

Report 131

Report Social Media Metrics Team 131

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

MARCH 21, 2019

If you want more than a one-dimensional look at your performance, generate a Twitter Comparison Report to see how you stack up against the competition. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Bluenod is another tool to conduct community analysis on Twitter.

Analytics 104

Analytics Twitter Tools Strategy 104

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Customer Metrics Analysis.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. Summarize Your Success.

Template 112

Template Templates Report Social Media 112

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Razor Social

MARCH 30, 2016

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

SEPTEMBER 14, 2020

Other advantages: Hootsuite also has social listening and competitive analysis tools. Because some experts think number of impressions is a better comparison than follower count, be aware that you might get a different percentage from different calculators. Note that this percentage will often dip as you gain more followers.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

MARCH 2, 2023

Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more. Making both fine and sweeping comparisons is a surefire way of staying ahead of the competition. Get started for free here.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Features include sentiment analysis, competitor benchmarking, trend spotting, and more.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

JULY 30, 2019

The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. 13 Competitor Analysis Tools to Spy on Your Competition.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Organic Likes: The amount of people who Like your Page without coming from an ad campaign. Impressions. Hashtag usage. URL clicks.

Data 101

Data Social Media How To ROI 101

Talkwalker SM

JULY 23, 2015

Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Campaign Management: Bringing a Local Perspective. Local marketing strategies increase the chances of success for any campaign.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 86

Analysis Tools Social Media HootSuite 86

Keyhole.co

JANUARY 5, 2023

To stand out in this crowd, you must routinely measure your and your competitor’s performance through Instagram competitor analysis. Here, Instagram competitor analysis tools are the way to go. But first, let’s look at why you should do an Instagram competitor analysis. Why should you do Instagram competitor analysis?

Analysis 52

Analysis Instagram Tools Sentiment 52

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools. Pricing ranges from $30 to $150 per month.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 4, 2013

Without pursuing those “impressions, clicks, sentiment” and other soft measures, it’s unlikely that the “hard” goals of the business will be fully realized. • “In order to break down the silos, develop trust, and gain immediate buy-in, the marketing round should work on this task together. Well…yes, but don’t ignore those other measures.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. How to one-up your competition with social media industry analysis.

Team 82

Team Notification Report Metrics 82

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Before you begin any kind of competitive analysis, you need to identify who exactly your competitors are. What are the different aspects of competitive analysis?

Analysis 83

Analysis Sentiment Marketing Reputation 83

Keyhole.co

DECEMBER 20, 2022

It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. Instagram competitor analysis can evaluate the required steps to ensure your brand gets the desired share of voice. What is Instagram competitor analysis? Figure out your known and new competitors.

Analysis 52

Analysis Instagram Comparison How To 52

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Marketing executives: Sharpen campaigns, assess audience stance, and accurately assess campaign success. Sentiment analysis: Analyze the exchanges’ emotional undertones.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

DECEMBER 5, 2022

Well, we have a solution- conducting a social media competitive analysis. The key to competitive analysis is knowing what makes your competitors successful. A competitive analysis also helps you develop a long-term strategy as part of your business strategy. What is social media competitive analysis? What are they doing?

Analysis 52

Analysis Social Media How To Sentiment 52

Keyhole.co

JANUARY 4, 2023

For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market. Facebook competitor analysis makes it easier to understand what they demand. Offers sentiment analysis.

Analysis 52

Analysis Tools Facebook Sentiment 52

Keyhole.co

DECEMBER 18, 2023

Some other features include: Hashtag analysis Competitor tracking Social media audits Social listening While these are some excellent features, Rival IQ has its downsides: The analytics are mostly limited to engagement metrics. Most features are focused on analytics and can’t be used as an end-to-end solution for your social media campaigns.

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Example: sentiment). Metrics: Impressions, reach, engagements, mentions, earned media value and sentiment.

Template 127

Template Templates Social Media Brands 127

Hootsuite

FEBRUARY 18, 2022

That’s why we’re making it easier for you to select/deselect which Facebook and Instagram placements you want to include in your ad campaigns within Hootsuite Ads. Sometimes network restrictions mean that an ad campaign fails to publish. Create LinkedIn lead generation campaigns. Get insights about why an error has occurred.

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Sprout Social

SEPTEMBER 6, 2022

It also gives you an in-depth analysis of your audience demographics, so you can optimize your strategy accordingly. The brand lift study lets you measure the success of your campaign in terms of impressions and ad recall lift. That way, you can adjust your campaigns and promotion strategies to better resonate with them.

Analytics 113

Analytics YouTube Tools Comparison 113

Hootsuite

MARCH 15, 2023

benchmark tools, and robust audience analysis features, we gotta say: it’s pretty next level. Competitor analysis: How do you stack up against your rivals? Competitor analysis: How do you stack up against your rivals? Keyhole’s competitor analysis feature lets you see your performances side by side.

Analytics 102

Analytics Tools Facebook HootSuite 102