Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.
Proactive Report
JULY 4, 2017
As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis? Does the content contain insightful analysis or information that goes beyond the obvious?
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Razor Social
MAY 15, 2019
Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Other SEO analysis. Number 1 is the highest ranked website.
Buzz Marketing for Technology
JUNE 27, 2008
Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.
Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?
Buzz Marketing for Technology
JUNE 27, 2008
The first contends that the skill-oriented discourse can be reduced to the older discourses on learning styles and multiple intelligences; the second attempts to reduce it to the much more fundamental discourse on the clash between the modern book-based and the post modern digital cultures. Introduction.
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