Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 125

Review Brands How To Analysis 125

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Brand reputation management As a brand, you can’t make everyone happy. Competitor analysis Twitter earned a whopping $1.08 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 93

Sentiment Analysis Tools API 93

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 120

Strategy Brands Content UGC 120

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Mindjumpers

MARCH 4, 2012

The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data. Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business.

Social Media 237

Social Media How To Sentiment Data 237

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 107

Reputation Strategy Brands HootSuite 107

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Mindjumpers

FEBRUARY 17, 2011

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Analysis shows that women are more susceptible to the branding of products and more likely to write about brands on their blogs. Girl power.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Sprout Social

OCTOBER 11, 2022

When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity? Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events. Form a proactive plan-of-action.

Eventful 110

Eventful Social Media How To Sports 110

Sprout Social

MAY 4, 2021

When it comes to brand reputation, the buying experience is just as important as the product itself. By analyzing your audience’s usage and engagement patterns, this patented technology will share your posts at the best time for authentic engagement. You only get one first impression. Learn what works (and do more of it).

Retail 136

Retail Instagram Buy Social Media 136

Razor Social

MAY 15, 2019

A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. Well, first check if your brand reputation has improved. What is a social media influencer? When they talk their audience listens.

Influencer 104

Influencer Social Media How To Campaign 104

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Sprout Social

AUGUST 19, 2021

When it comes to brand reputation, the buying experience is just as important as the product itself. By analysing your audience’s usage and engagement patterns, this patented technology will share your posts at the best time for authentic engagement. You only get one first impression. Learn what works (and do more of it).

Examples 129

Examples Tips Patterns Instagram 129

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. To make this process effective, you will need to combine social listening with data analysis and influencer research.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. To make this process effective, you will need to combine social listening with data analysis and influencer research.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JUNE 15, 2020

Paying close attention to your reputation via social media when it comes to questions, comments and concerns from customers. Here’s an example of sentiment analysis via Sprout Social which translates those feelings into data: 2. Tighten up your social media security. Anything you can do to avoid a data breach is a plus.

Social Media 131

Social Media Privacy Marketing Policies 131

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 90

Press Release Banking Reputation Marketing 90

Sprout Social

OCTOBER 22, 2018

“No one cares if I’m on social or not” The c-suite has a reputation for being somewhat isolated, maintaining some degree of privacy and separation between themselves and the public. Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value.

Reputation 72

Reputation Industry Aggregator Research 72

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Why do companies need review management software?

Software 95

Software Review Reputation How To 95

Techipedia: Tamar Weinberg

MAY 18, 2010

I think when businesses get experimental and do some SWOT analysis of their social media engagements, they will be able to know which areas to keep on experimenting to find a better strategy. As long as you’re being authentic, honest and open people will forgive the little missteps that are bound to happen. Reply Jay B.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 1, 2023

Protect your brand reputation A clear set of social media policies and guidelines for employees defines your brand voice. This clarifies who is responsible for social media analysis and reporting. There can be legal and reputational consequences as well. This is key to minimizing reputational damage. #1

Social Media 105

Social Media Guidelines HootSuite Policies 105

Sprout Social

SEPTEMBER 1, 2021

Social media share of voice metrics extract insights from authentic conversations that are happening on social media. And what’s the sentiment around those conversations? You can uncover new opportunities by conducting in-depth competitor analysis with a share of voice lens. Where are the conversations happening?

SEO 143

SEO Social Media Metrics Sentiment 143

Diva Marketing Blog

NOVEMBER 16, 2011

Brian Solis has earned a reputation as guy who digs deep and comes up with insights that result in head nodding. However, his analysis quite often takes our own thinking into directions that might not have been as obvious to us. . For me his new book, The End of Business As Usual, did both.

Klout 78

Klout Social Media Social Networking Influencer 78

Sprout Social

SEPTEMBER 25, 2023

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment.

Strategy 110

Strategy How To Team Reputation 110

Sprout Social

NOVEMBER 3, 2021

Bonus: Untag yourself from inappropriate posts to protect your reputation. Look at your social media metrics on the platform or software you use to track this data, or use Sprout Social’s ViralPost scheduling feature which does the analysis about your specific account’s best time to post for you. Actively engage with your audience.

Social Media 138

Social Media Tips Authentication Collaboration 138

Sprout Social

JANUARY 20, 2021

Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Reddit has a reputation for being a place for real people to share unfiltered opinions, and where anyone who’s clearly trying to self-promote or sell something is shooed away by moderators.

B2B 109

B2B Research Sentiment Marketing 109

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. Analysis of Tabs Chocolate’s social media accounts Before we get into Tabs Chocolate’s social media strategy, let’s examine the core of their phenomenal traction, i.e., the brand’s social media accounts.

Social Media 59

Social Media Strategy UGC Influencer 59

Techipedia: Tamar Weinberg

MARCH 12, 2009

You are missing out on tremendous opportunity for growth and performance of competitive analysis. Reply BarbaraKB March 12, 2009 at 10:32 am Good analysis, Tamar. I would also submit that without an analysis, we really do not know if the original champions became more evangelisitic (sychophantic?) mentality there.

Brands 133

Brands Message Boards Travel Forums 133

Oktopost

JUNE 9, 2020

Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. The more your employees tailor your recruitment marketing content to their audiences, the more authentic and relatable their outreach will be. Brand Sentiment. Brand Amplification. Run a Pilot.

B2B 145

B2B Survey ROI Metrics 145

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social Media is Inexpensive False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152