Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. This is a critical AI capability considering 44% of marketers, per The State of Social Media Report, use sentiment mining to understand customer feedback and improve how they respond to issues.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Brand reputation management As a brand, you can’t make everyone happy. The report also pointed out the most influential users for the hashtag.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. We’ve all seen the headlines about brand scandals and businesses’ attempts to reclaim their reputations.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation.

Review 128

Review Brands How To Analysis 128

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. The Benefits of Listening. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Mindjumpers

MARCH 4, 2012

The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data. Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business.

Social Media 237

Social Media How To Sentiment Data 237

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. KitchenAid’s authentic response within minutes of the original tweet seems to have changed the story significantly. You do our best to avoid it; you hire the right people, make the right products, make the right decisions.

Social Media 243

Social Media Brands Reputation Authentication 243

Hootsuite

MAY 15, 2023

Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation. Build authentic relationships with customers? more authentic than anything a brand produces, even if your latest commercial has A-List Hollywood talent. Set response time benchmarks? Yep, Hootsuite Inbox 2.0

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

JUNE 26, 2023

Employee advocacy groups give your workforce the tools they need to boost their own professional reputations on social media, while also directing traffic toward your business’s socials and, ultimately, your site. Why encourage employee brand advocacy on social media in the first place? It doesn’t have to.

Social Media 62

Social Media How To Reputation Analytics 62

Mindjumpers

FEBRUARY 17, 2011

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Most bloggers from time to time write about brands and products whose reputation they approve of and can identify with. Girl power.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. KitchenAid’s authentic response within minutes of the original tweet seems to have changed the story significantly. Sometimes, though, things still don’t go as planned and something, someone screws-up.

Social Media 190

Social Media Brands Reputation Authentication 190

Sprout Social

OCTOBER 11, 2022

When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity? Explore the themes and patterns of the conversation and general sentiment. How you handle public criticism determines the path forward to maintaining your reputation.

Eventful 115

Eventful Social Media How To Sports 115

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. KitchenAid’s authentic response within minutes of the original tweet seems to have changed the story significantly. Sometimes, though, things still don’t go as planned and something, someone screws-up.

Social Media 163

Social Media Brands Reputation Authentication 163

Sprout Social

MAY 4, 2021

When it comes to brand reputation, the buying experience is just as important as the product itself. By analyzing your audience’s usage and engagement patterns, this patented technology will share your posts at the best time for authentic engagement. You only get one first impression. Learn what works (and do more of it).

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Review sites are beneficial for beefing up your online reputation while also keeping tabs on others.

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

MAY 26, 2020

That can help avoid a brand reputation nightmare, and even build trust. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos. Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest.

Marketing 142

Marketing Class Skills Trends 142

Sprout Social

AUGUST 19, 2021

When it comes to brand reputation, the buying experience is just as important as the product itself. By analysing your audience’s usage and engagement patterns, this patented technology will share your posts at the best time for authentic engagement. You only get one first impression. Learn what works (and do more of it).

Examples 133

Examples Tips Patterns Instagram 133

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JUNE 22, 2021

It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust. The ability to monitor feedback directly in Google My Business helps marketers strengthen their brand’s online reputation while providing customers the context they need to make informed decisions.

Platform 119

Platform Social Media Tumblr Reddit 119

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Screen for online reputation. Do background research.

Influencer 60

Influencer Brands Marketing Authentication 60

Razor Social

MAY 15, 2019

A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. Well, first check if your brand reputation has improved. Do they have an authentic voice that your target audience can relate to?

Influencer 104

Influencer Social Media How To Campaign 104