Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. A post that violates these norms can tarnish a brand’s reputation and alienate followers.

Social Media 145

Social Media HootSuite How To Reputation 145

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Brand reputation management As a brand, you can’t make everyone happy. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 120

Strategy Brands Content UGC 120

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

JANUARY 21, 2024

A verification mark is a valuable asset you can gain to boost brand authenticity and credibility in the eyes of your audience. You should analyze Twitter data as follows: Brand mentions Post engagements Best-performing posts Hashtags Follower insights (country, language, age, gender, etc.) So, what’s happening at your company?

Examples 52

Examples Strategy Twitter Marketing 52

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. We’ve all seen the headlines about brand scandals and businesses’ attempts to reclaim their reputations.

Examples 108

Examples Brands Sentiment Reputation 108

Keyhole.co

DECEMBER 10, 2020

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing. Albeit, a hacked Twitter or Facebook could do tremendous reputation damage in minutes.

Social Media 103

Social Media Tips Guidelines Sentiment 103

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation.

Review 125

Review Brands How To Analysis 125

Hootsuite

NOVEMBER 24, 2020

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. And using them is a very bad look for reputable brands. Check and adjust hashtags (number and usage). Check and adjust your vocabulary (i.e.,

Social Media 145

Social Media Tools HootSuite Template 145

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. The Benefits of Listening. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. You can authenticate your account on Keyhole, get a pulse of audience sentiments, and see which social media platforms will work the best for your brand. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Tell us who could use a 6 pack and why.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

JUNE 29, 2021

Authenticity builds trust. Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Reputation management. Gauge sentiment around your brand. Meaningful Relationship Moments ) is one of the key benefits of social media for business. Get the template now!

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Sometimes, though, things don’t go as planned and something, someone screws-up.

Social Media 243

Social Media Brands Reputation Authentication 243

Keyhole.co

DECEMBER 13, 2022

It tops the list of the best Agorapulse alternative social media reporting tools owing to extensive reporting features such as: brand reporting, campaign reporting, hashtag reporting, and influencer reporting. . By adding hashtags, mentions, location tagging, and emojis, you can improve your posts to stand apart from the competition.

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. One well-known, household brand had a bad thing happen last night.

Social Media 190

Social Media Brands Reputation Authentication 190

Sprout Social

MAY 4, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. When it comes to brand reputation, the buying experience is just as important as the product itself.

Retail 137

Retail Instagram Buy Social Media 137

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. One well-known, household brand had a bad thing happen last night.

Social Media 163

Social Media Brands Reputation Authentication 163

agora pulse

JULY 3, 2019

The last thing you want is a reputation loss on top of regulatory fines that can run into the millions just because you overlooked ESMA regulations and used the wrong font size for your risk warning. A word of caution: Give your audience authentic influencers; otherwise, you risk wasting your money and effort. Compliance is a must.

Social Media 117

Social Media How To Influencer Policies 117

Sprout Social

AUGUST 19, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. When it comes to brand reputation, the buying experience is just as important as the product itself. The Body Shop .

Examples 130

Examples Tips Patterns Instagram 130

Hootsuite

JUNE 27, 2023

Source: Hootsuite The publishing tool uses AI learning to suggest relevant hashtags and the Best Time to Publish for your unique audience. Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. Want to save time while repurposing content?

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Review sites are beneficial for beefing up your online reputation while also keeping tabs on others.

Reddit 98

Reddit Tumblr YouTube Review 98

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 15, 2020

Or they may be less tangible, such as “improve our negative online reputation” or “increase brand awareness.”. Authentic faces on your social media networks, employee interviews, staff sharing, and those all-important happy Glassdoor reviews. They are not particularly interested in sentiment. And the payoff is great.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of. If your target customers are on TikTok, creating entertaining, authentic content has a good chance of finding them.

Social Media 80

Social Media HootSuite Template Templates 80

Keyhole.co

MARCH 3, 2023

Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time. Looking to track sentiment across different social platforms? Be Authentic Being authentic goes deeper than simply being honest. Try Keyhole.

Reddit 52

Reddit Marketing Lurker Posterous 52

Hootsuite

JULY 9, 2019

They can introduce your brand to new audiences and strengthen your reputation. These videos should feel candid and authentic, which means giving creators free rein to share their honest thoughts. But the payoff is big, as it builds loyalty and strengthens your brand reputation among your followers. View this post on Instagram.

Strategy 111

Strategy How To Marketing Review 111

Hootsuite

NOVEMBER 13, 2019

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. These will always catch up with you and the negative fallout from this kind of scandal will irrevocably damage your reputation, not to mention the loss of your customers’ trust. They trust friends and family over anyone else.

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

SEPTEMBER 1, 2021

Social media share of voice metrics extract insights from authentic conversations that are happening on social media. And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. Brand management. PPC share of voice.

SEO 144

SEO Social Media Metrics Sentiment 144