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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Manage your online reputation with Keyhole Why is brand monitoring important for you? Competitive analysis: Companies can also use brand monitoring to monitor their competitors. And some posts won’t even tag you while reviewing.

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Brand Reputation Management: Designing a Modern Strategy and Filling Gaps

Pixlee

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132
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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience.

Brands 113
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Definition of reputation. It's not just about you.

Brands 167