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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Today, I want to walk through an example of it in use. An example might look like this: [link]. The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad. Now, let’s look more closely at an example of how I’m using URL parameters.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But this process comes with its own set of challenges. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ? YouTube competitor analysis evaluates your competitors’ general presence on YouTube and specific performance indicators.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?