Trending Sources

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. You can also download the data and operate on it as well in CSV format files. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Why You Should Never Use VLOOKUP Again for Social Analysis

Simply Measured

The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Hopefully it can help you out in your own social media analytics journey.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ”  . Klear – Influencer Specialists. now use Pinterest.

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence


Aloha Readers of, Here’s a great independent report from Forrester Analytics. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. How to create a multichannel marketing strategy.

10 Creative Brands Making Instagram Stories Now

Simply Measured

Metrics to Measure Brand on Social Download. If you aren’t sure what kind of news this is, or you think your audience is too varying to hone in one subject area they’d all want to hear about, conduct an audience analysis and then experiment with posting Instagram Stories which appeal to the different interests you find within your audience(s). 6. Beyond Yoga. Aritzia.

Who “Owns” Social Media Data at Your Company?

Simply Measured

Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. In this scenario, a centralized business intelligence team handles all data and analytics for the company. The Cons:  As a social marketer (or a member of any other team), your analysis becomes less flexible. Education & Analysis Social Media

Data 32

10 Actionable Video Basics for Social Media Marketing

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download. You can set up YouTube Analytics to track all YouTube plays (or use a robust platform like Simply Measured to focus on the metrics that matter). TubeBuddy may be downloaded via Chrome. Education & Analysis Social MediaVideo is one of the most effective ways to harness the power of social media.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Wrong.

5 Ways Entrepreneurs Can Increase Social Engagement

Simply Measured

Future of Social Download. Not only will this eliminate the hassle of logging in to each social media account every time you want to post something, but Buffer also offers basic analytics to track the success of each of your posts, giving you an idea of which content connects with your audience. How To Plan, Execute and Measure Social Media Contests Download. hours per day.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?

How to Successfully Mine Your Social Media Data

Sprout Social

common misconception is that you need a data scientist, analyst or analytics professional. Keyword analysis. With the data, you can then build social media analytics to make sense of the raw information. Think of social media data as the ingredients to your meal and the analysis as your recipe. Popular social networks understand the importance of analytics. Likes.

Data 43

What Every Social Media Intern Needs to Know

Simply Measured

At Simply Measured, I’m fortunate enough not to just learn about social media, but also strategy, analytics, marketing, and much more. Quick Guide to Twitter Metrics & Definitions Download. Education & Analysis Social MediaWhen I first heard about this internship, I knew right away that I had to apply. ” I wanted to do more than just tweet things and get coffee.

Class 30

What You Should Have Your Social Media Intern Do

Simply Measured

Social Media On-Boarding Download. The great thing about working for a social media analytics company that serves social marketers is that when we hire a social marketer, they are a perfect guinea pig for testing and getting feedback on our product. How to Use Facebook Data to Analyze Your Competitors Download. Education & Analysis Social MediaPlan Campaigns.

Pluck 27

How Simply Measured Helped Saddleback Leather Co. Launch an Invisible Product

Simply Measured

How to Define Social Impact and Communicate Your Performance Download. How to Define Social Impact and Communicate Your Performance Download. Education & AnalysisSaddleback Leather Co. makes the most high-quality, over-engineered full grain leather bags you can find. 30 of our favorite entries will be chosen to exchange their crappy, velcro-stricken, etc., ” .

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

The 2016 State of Social Marketing Download. Shameless plug alert: Simply Measured has Tumblr analytics and is a part of the Tumblr A-List program. Let us know, and download the guide below to learn about other trends you might not have known about before. Education & Analysis News & Events Social MediaTumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. This new feature is giving Tumblr a fresh sense of relevance. The Details. Why Go Live?

How to Start a Conversation on Social

Simply Measured

Those first three bullet points can be discovered through social analyticsDownload our Complete Social Media Conversation Analysis Guide below. Education & Analysis Social MediaWe talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? OH FAQ!

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download Today! As a social analytics company, we’re focused on helping Simply Measured customers connect the dots and correctly attribute web traffic, conversions, and sales that social influenced…but this isn’t a story about what we’re doing today. Education & Analysis News & Events Social Media

GPS 24

How to Balance Creation and Curation in Your Social Strategy

Simply Measured

2016 Social Marketing Planning Guide Download. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. The loop which connects your analytics and your calendar is vitally important. There are analytics which give general recommendations for the best time to post. little digging will reveal templates for download. should be content from you.

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

Dark Social is social shares and website traffic that can’t be measured by traditional website or social analytics. When these shares don’t pass a referrer, they appear as “direct traffic” in web analytics, even though they should be attributed to social traffic. . Brand Profiles & Case Studies Education & Analysis News & Events

7 Steps for Performing Your Next SEO Audit

Convince & Convert

However, before you start the analysis process, click here  to open a Google spreadsheet that will help give you a place to store your SEO audit data. Once ” (You also have the option of downloading it to Microsoft Excel.). When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages.

SEO 54

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Data product manager John Heywood wrote in a blog post  that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer Conference  ensuring that its audience insights product meets the following requirements: Deliver information not available via analysis of public content. Return insights in real-time. Seamlessly integrate alongside existing Gnip APIs.

API 20

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. This is How You Measure Social Media ROI (Samir Balwani): Samir Balwani offers a nice analysis of how you can calculate social media ROI and suggests some great ideas for the future of social media. David performed an analysis with a video to achieve that level and gives us some really great takeaways. Analytics. Today, I turn 30. Enjoy! Social Media: General.

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. The applications can be downloaded for free via the following website: [link].


Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. We’ll only concern ourselves with the more immediate potential in this analysis. B. Blogging isn’t free.

ROI 54

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? At the moment, marketers are relying too heavily on automated content analysis. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. So go ahead and download it. Pretty radical, eh?

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

How Your Social Data Can Benefit Every Department Download. This post delves into three common worries that CMO’s are dealing with now (scroll to the bottom of this post to download the whole guide, with all six worries). The Role of Social Analytics in Optimizing a Social Plan Download. Download the full Guide below! How You Can Help. How You Can Help.


Comparing 21 social media marketing tools [Chart]


Analytics. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. According to the latest research  by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Publishing. Campaigns & promotions. Useful Dat

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step. Download our case study “Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb” #FeelWelcome : AccorHotels Uses Hashtag To Mark Transition.

How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. For more information, download our report “ 6 New Ways to Use Social Media Analytics for FMCG Companies ”. Its quality?

Say Hello to Social Listening by Simply Measured

Simply Measured

Sentiment Analysis  that can tell you whether the commentary around your brand is skewing positive or negative…right now. This means one user experience, whether users are engaging in Social Listening, Reporting, or Analytics. And if you want more information on Social Listening, download our guide below! But it wasn’t yesterday — it was nine months ago.

Tools for Mobile Marketing Strategy Success

Spin Sucks

Local Analytics Local analytics is a mobile measurement platform with the aim to empower clients by giving them the ability to create strong and lasting relationships with their users. Local analytics has a number of features, but the one I find most useful is Funnel Management. Google App Analytics Applications are one thing not to overlook in a mobile marketing strategy.

Analysis: StumbleUpon's Top 25 Users

Viper Chill

You are here: ViperChill » Social Media » Analysis: StumbleUpon’s Top 25 Users Analysis: StumbleUpon’s Top 25 Users Written by Glen, this post has 20 Comments Around two years ago I took some time out to analyse the top 50 Stumbleupon users. If you have ideas for other analytical posts you would like me to do, feel free to share them in the comments below.

SEMRush Review: How to Beat Competitors in Search

Razor Social

SEMrush is a website analysis tool to help you analyze and optimize SEO strategies.  If you want more traffic you need to understand more about the keywords you or competitor rank for (or don’t rank for), links etc. You can download the report produced by SEMrush as a pdf and also change the date ranges so that you can see progress over the last year or two. Quick Jump Menu.

How to Improve Social Media Results With Data

Rebekah Radice

Combine Google and Facebook for Detailed Website Analytics. Does Google Analytics make you sweat a bit just thinking about it? In fact, creating campaigns in Google analytics is easier than you think. If you use Facebook, facebook, and as utm sources, they will show up as three different sources in Google Analytics. Look to your Twitter Analytics !

Data 24

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions  can  be tracked thanks to a bit of analytics know-how. And I did. Do an audit to find out. Blogging.

How Instagram Makes Communities Better

Spin Sucks

Users simply download the app and create an account. This is something Jarvis might call a virtuous cycle. I am especially taken by , an analytics service for your personal Instagram account. It reminds me of Google Analytics only less technical and more user-friendly (I’m unsure how I feel about this). Rolling month analysis. Communities already exist. Email.