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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. You can also download the data and operate on it as well in CSV format files. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.

Why You Should Never Use VLOOKUP Again for Social Analysis

Simply Measured

The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Hopefully it can help you out in your own social media analytics journey.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ”  . Klear – Influencer Specialists. now use Pinterest.

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence


Aloha Readers of, Here’s a great independent report from Forrester Analytics. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. How to create a multichannel marketing strategy.

The New Social Metrics You Need to Know

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. But that’s not the only new metric you should start incorporating in your social analytics arsenal. How much of your content is being shared via text, Facebook Messenger, Slack…all the channels you don’t have access to tracking now in your analytics? Boom, social conversion.

10 Actionable Video Basics for Social Media Marketing

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download. You can set up YouTube Analytics to track all YouTube plays (or use a robust platform like Simply Measured to focus on the metrics that matter). TubeBuddy may be downloaded via Chrome. Education & Analysis Social MediaVideo is one of the most effective ways to harness the power of social media.

Who “Owns” Social Media Data at Your Company?

Simply Measured

Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. In this scenario, a centralized business intelligence team handles all data and analytics for the company. The Cons:  As a social marketer (or a member of any other team), your analysis becomes less flexible. Education & Analysis Social Media

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10 Creative Brands Making Instagram Stories Now

Simply Measured

Metrics to Measure Brand on Social Download. If you aren’t sure what kind of news this is, or you think your audience is too varying to hone in one subject area they’d all want to hear about, conduct an audience analysis and then experiment with posting Instagram Stories which appeal to the different interests you find within your audience(s). 6. Beyond Yoga. Aritzia.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. But SEO is the king’s analytical mind at work. With the right analytics and strategy, a marketer can find the power in both sides of the coin, and will understand that one cannot work without the other. How to Create the Perfect Post on Any Network Download. Content marketing answers a need.

The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

You’re Doing Social Wrong Download. Sentiment Analysis   that can tell you whether the commentary around your brand is skewing positive or negative right now. Analyzing brand activities means a thorough, ongoing analysis of the  the activities your brand conducts like publishing content, responding to users, and promoting brand campaigns or initiatives. Analyzing.

The ROI of Knowing Your Social ROI

Simply Measured

Eileen Perez, Social Media Analyst at C-4 Analytics, told us: Social ROI is much more than clicks and views. Ultimately, she says, Information > analysis > insights and recommendations > optimization > (and back again) #SMM #PRmeasurement Education & Analysis Social MediaIn other words, what’s the ROI of knowing your social ROI?

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Wrong.

5 Ways Entrepreneurs Can Increase Social Engagement

Simply Measured

Future of Social Download. Not only will this eliminate the hassle of logging in to each social media account every time you want to post something, but Buffer also offers basic analytics to track the success of each of your posts, giving you an idea of which content connects with your audience. How To Plan, Execute and Measure Social Media Contests Download. hours per day.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?

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How to Improve Social Marketing Results with Scheduling

Simply Measured

2016 Social Marketing Planning Guide Download. Test out different themes on different days and check your analytics to see what works best. Work out what your audience likes – Again, turn to your analytics to see the posts that gain the most interaction and post more of them. Social Network Stat Sheets: What You Need to Know Download. There needs to be a strategy. Phew*.

How to Successfully Mine Your Social Media Data

Sprout Social

common misconception is that you need a data scientist, analyst or analytics professional. Keyword analysis. With the data, you can then build social media analytics to make sense of the raw information. Think of social media data as the ingredients to your meal and the analysis as your recipe. Popular social networks understand the importance of analytics. Likes.

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What You Should Have Your Social Media Intern Do

Simply Measured

Social Media On-Boarding Download. The great thing about working for a social media analytics company that serves social marketers is that when we hire a social marketer, they are a perfect guinea pig for testing and getting feedback on our product. How to Use Facebook Data to Analyze Your Competitors Download. Education & Analysis Social MediaPlan Campaigns.

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How to Balance Creation and Curation in Your Social Strategy

Simply Measured

2016 Social Marketing Planning Guide Download. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. The loop which connects your analytics and your calendar is vitally important. There are analytics which give general recommendations for the best time to post. little digging will reveal templates for download. should be content from you.

How to Start a Conversation on Social

Simply Measured

Those first three bullet points can be discovered through social analyticsDownload our Complete Social Media Conversation Analysis Guide below. Education & Analysis Social MediaWe talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? OH FAQ!

What Every Social Media Intern Needs to Know

Simply Measured

At Simply Measured, I’m fortunate enough not to just learn about social media, but also strategy, analytics, marketing, and much more. Quick Guide to Twitter Metrics & Definitions Download. Education & Analysis Social MediaWhen I first heard about this internship, I knew right away that I had to apply. ” I wanted to do more than just tweet things and get coffee.

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3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

Dark Social is social shares and website traffic that can’t be measured by traditional website or social analytics. When these shares don’t pass a referrer, they appear as “direct traffic” in web analytics, even though they should be attributed to social traffic. . Brand Profiles & Case Studies Education & Analysis News & Events

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download Today! As a social analytics company, we’re focused on helping Simply Measured customers connect the dots and correctly attribute web traffic, conversions, and sales that social influenced…but this isn’t a story about what we’re doing today. Education & Analysis News & Events Social Media

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How Simply Measured Helped Saddleback Leather Co. Launch an Invisible Product

Simply Measured

How to Define Social Impact and Communicate Your Performance Download. How to Define Social Impact and Communicate Your Performance Download. Education & AnalysisSaddleback Leather Co. makes the most high-quality, over-engineered full grain leather bags you can find. 30 of our favorite entries will be chosen to exchange their crappy, velcro-stricken, etc., ” .

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

The 2016 State of Social Marketing Download. Shameless plug alert: Simply Measured has Tumblr analytics and is a part of the Tumblr A-List program. Let us know, and download the guide below to learn about other trends you might not have known about before. Education & Analysis News & Events Social MediaTumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. This new feature is giving Tumblr a fresh sense of relevance. The Details. Why Go Live?

Does Marketing Really Need More Data?

Simply Measured

” Disclosure #1: I work for an analytics software company. I’ve imbibed so much analytics Kool-Aid. Why Isn’t Your Analysis? I get the point that the author was trying to make. The Social Marketer’s Guide to Hyper-Targeting Download. How to Match Analysis to Strategy. Education & Analysis Social MediaSo much. .

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7 Steps for Performing Your Next SEO Audit

Convince & Convert

However, before you start the analysis process, click here  to open a Google spreadsheet that will help give you a place to store your SEO audit data. Once ” (You also have the option of downloading it to Microsoft Excel.). When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages.

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Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

How Your Social Data Can Benefit Every Department Download. This post delves into three common worries that CMO’s are dealing with now (scroll to the bottom of this post to download the whole guide, with all six worries). The Role of Social Analytics in Optimizing a Social Plan Download. Download the full Guide below! How You Can Help. How You Can Help.

What a Social API Does (And How It Makes Your Life Easier)

Simply Measured

Awesome Things That a Social API Enables Download. Completing your organization’s data puzzle requires you to use APIs from Google Analytics, DoubleClick, Marketo, and more. little something whipped-up by our in-house Tableau expert using the Tableau Web Connector via the Social Analytics API. Education & Analysisconversation pretty quickly. What does this mean?

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What You Missed at Social Fresh 2016

Simply Measured

10 Social Media Trends You’ve Been Ignoring Download. These are high-level analytics, but they are still meaningful. Interested in incorporating social analytics as you take on new tactics? Simply Education & Analysis News & Events Social MediaThis 4-day conference was packed with case studies, workshops, and round tables. Sally says: . How is my brand different?

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Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Data product manager John Heywood wrote in a blog post  that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer Conference  ensuring that its audience insights product meets the following requirements: Deliver information not available via analysis of public content. Return insights in real-time. Seamlessly integrate alongside existing Gnip APIs.

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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Combines the survey and data analysis tools into one package. The applications can be downloaded for free via the following website: [link].


Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. This is How You Measure Social Media ROI (Samir Balwani): Samir Balwani offers a nice analysis of how you can calculate social media ROI and suggests some great ideas for the future of social media. David performed an analysis with a video to achieve that level and gives us some really great takeaways. Analytics. Today, I turn 30. Enjoy! Social Media: General.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. We’ll only concern ourselves with the more immediate potential in this analysis. B. Blogging isn’t free.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? At the moment, marketers are relying too heavily on automated content analysis. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. So go ahead and download it. Pretty radical, eh?

Comparing 21 social media marketing tools [Chart]


Analytics. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. According to the latest research  by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Publishing. Campaigns & promotions. Useful Dat

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step. Download our case study “Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb” #FeelWelcome : AccorHotels Uses Hashtag To Mark Transition.