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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Further, the analytics interface is pretty user friendly.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. You can also download the data and operate on it as well in CSV format files. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.

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Why You Should Never Use VLOOKUP Again for Social Analysis

Simply Measured

The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Hopefully it can help you out in your own social media analytics journey.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ”  . Klear – Influencer Specialists. now use Pinterest.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!

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Post Case Study: Triberr Visits vs. Google Analytics


Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence


Aloha Readers of, Here’s a great independent report from Forrester Analytics. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. How to create a multichannel marketing strategy.

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. Traffic from both channels has value–we want to be driving a lot of eyes to our content, regardless of whether those visitors are downloading content or requesting a demo. What about content downloads, which are a major demand gen function? Education & Analysis Social MediaProbably. Click to zoom.

The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

You’re Doing Social Wrong Download. Sentiment Analysis   that can tell you whether the commentary around your brand is skewing positive or negative right now. Analyzing brand activities means a thorough, ongoing analysis of the  the activities your brand conducts like publishing content, responding to users, and promoting brand campaigns or initiatives. Analyzing.

Your Next Growth Hack Won’t Come from You

Simply Measured

You can growth hack email subscriptions, PR, ecommerce , product development, and — of course — analytics. Measuring Your Digital Brand Impact Download. 2017 Social Media Planning Template and Checklist Download. Education & Analysis Social MediaIt’ll come from more and better questions.  The problem is, most companies are looking in the wrong place.

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The New Social Metrics You Need to Know

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. But that’s not the only new metric you should start incorporating in your social analytics arsenal. How much of your content is being shared via text, Facebook Messenger, Slack…all the channels you don’t have access to tracking now in your analytics? Boom, social conversion.

10 Actionable Video Basics for Social Media Marketing

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download. You can set up YouTube Analytics to track all YouTube plays (or use a robust platform like Simply Measured to focus on the metrics that matter). TubeBuddy may be downloaded via Chrome. Education & Analysis Social MediaVideo is one of the most effective ways to harness the power of social media.

Digital Is Going Dark: Only Early Adopters Will Thrive in 2017

Simply Measured

2017 Social Marketing Planning Guide Download. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Once you do that, talk to an analytics company that addresses dark social about how you can track, understand, and optimize based on dark social sharing. Education & Analysis“Imagine a world…”. Imagine a world where you could do this thing….

Who “Owns” Social Media Data at Your Company?

Simply Measured

Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. In this scenario, a centralized business intelligence team handles all data and analytics for the company. The Cons:  As a social marketer (or a member of any other team), your analysis becomes less flexible. Education & Analysis Social Media

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Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. But SEO is the king’s analytical mind at work. With the right analytics and strategy, a marketer can find the power in both sides of the coin, and will understand that one cannot work without the other. How to Create the Perfect Post on Any Network Download. Content marketing answers a need.

Conversations to Conversions: Why Social Needs More Than Engagement

Simply Measured

How to Increase Social Conversions Download. When you combine this with our world class social analytics product, and our social analytics API, you can finally see the complete picture. Education & Analysis Social MediaShaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. We need the complete picture. Some opposed.

“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”

Simply Measured

How Our Big Data Platform and Social Analytics API Work Download. Awesome Things That a Social API Enables Download. Education & Analysis Social MediaWorking in an industry that is even remotely technical means acronyms. A lot of them. Most of us have an acronym assertion routine (AAR) that gets us by, and don’t even think twice about it. Hear it once on a podcast?

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Wrong.

Why Dark Social Data Matters to the Content Marketer

Simply Measured

How to Increase Social Conversions Download. Dark Social is website traffic that originates from a shared link, but does not pass a referrer and thus appears as ‘Direct’ traffic in web analytics. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis Social MediaAre you a social marketer, or a content marketer, or both?

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10 Creative Brands Making Instagram Stories Now

Simply Measured

Metrics to Measure Brand on Social Download. If you aren’t sure what kind of news this is, or you think your audience is too varying to hone in one subject area they’d all want to hear about, conduct an audience analysis and then experiment with posting Instagram Stories which appeal to the different interests you find within your audience(s). 6. Beyond Yoga. Aritzia.

The ROI of Knowing Your Social ROI

Simply Measured

Eileen Perez, Social Media Analyst at C-4 Analytics, told us: Social ROI is much more than clicks and views. Ultimately, she says, Information > analysis > insights and recommendations > optimization > (and back again) #SMM #PRmeasurement Education & Analysis Social MediaIn other words, what’s the ROI of knowing your social ROI?

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What Content Marketing Is Missing Without Social Data

Simply Measured

Budget Planning 2017 for Digital Marketers Download. Dark social is website traffic that originates from a shared link, but does not pass a referrer and thus appears as “Direct” traffic in web analytics.’s web analytics will show “” as the “referrer.” Education & Analysis Social MediaIt’s probably stuck on the surface level.

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5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)

Simply Measured

Right now it’s pretty good to be me. I run social at a social analytics company, and we just introduced a game-changer to the market. How to Increase Social Conversions Download. I’m able to dig in and use our new three-pronged  Social Analytics Solution , which includes Social Attribution, Social Analysis & Monitoring, and the Social API. In HALLELUJAH*.

5 Ways Entrepreneurs Can Increase Social Engagement

Simply Measured

Future of Social Download. Not only will this eliminate the hassle of logging in to each social media account every time you want to post something, but Buffer also offers basic analytics to track the success of each of your posts, giving you an idea of which content connects with your audience. How To Plan, Execute and Measure Social Media Contests Download. hours per day.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough. Why is this relevant to social media marketers?

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Do You Speak the Language of Your CEO?

Simply Measured

Social Attribution Education Kit Download. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. What if Facebook, when initially building their native Analytics platform, asked marketers what they valued most? This is where attribution analytics shine. Education & Analysis Social MediaYour CEO. What Holds Us Back.

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How to Improve Social Marketing Results with Scheduling

Simply Measured

2016 Social Marketing Planning Guide Download. Test out different themes on different days and check your analytics to see what works best. Work out what your audience likes – Again, turn to your analytics to see the posts that gain the most interaction and post more of them. Social Network Stat Sheets: What You Need to Know Download. There needs to be a strategy. Phew*.

How Do You Grow and Measure the Success of Your Personal Brand on Social?

Simply Measured

Instagram Social Marketing Strategy Kit Download. CLICK TO ZOOM] Use Simply Measured’s new Social Analytics & Monitoring web dashboard to easily identify what’s working and what’s not for competitors and/or aspirational competitors. From this analysis, start to form a plan. 2016 Social Marketing Planning Guide Download. They aren’t. You do.

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“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”

Simply Measured

The 2016 State of Social Marketing Download. The Social Marketer’s Guide to Social Media ROI Download. Shameless plug: Use the Social Analytics API to integrate your social attribution data with the outcomes from the rest of your digital team.]. 3. How to Increase Social Conversions Download. Education & Analysis Social MediaHere are two scenarios.

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How to Balance Creation and Curation in Your Social Strategy

Simply Measured

2016 Social Marketing Planning Guide Download. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. The loop which connects your analytics and your calendar is vitally important. There are analytics which give general recommendations for the best time to post. little digging will reveal templates for download. should be content from you.

How to Successfully Mine Your Social Media Data

Sprout Social

common misconception is that you need a data scientist, analyst or analytics professional. Keyword analysis. With the data, you can then build social media analytics to make sense of the raw information. Think of social media data as the ingredients to your meal and the analysis as your recipe. Popular social networks understand the importance of analytics. Likes.

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Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

How Your Social Data Can Benefit Every Department Download. This post delves into three common worries that CMO’s are dealing with now (scroll to the bottom of this post to download the whole guide, with all six worries). The Role of Social Analytics in Optimizing a Social Plan Download. Download the full Guide below! How You Can Help. How You Can Help.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

However, before you start the analysis process, click here  to open a Google spreadsheet that will help give you a place to store your SEO audit data. Once ” (You also have the option of downloading it to Microsoft Excel.). When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages.

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What You Should Have Your Social Media Intern Do

Simply Measured

Social Media On-Boarding Download. The great thing about working for a social media analytics company that serves social marketers is that when we hire a social marketer, they are a perfect guinea pig for testing and getting feedback on our product. How to Use Facebook Data to Analyze Your Competitors Download. Education & Analysis Social MediaPlan Campaigns.

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How to Start a Conversation on Social

Simply Measured

Those first three bullet points can be discovered through social analyticsDownload our Complete Social Media Conversation Analysis Guide below. Education & Analysis Social MediaWe talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? OH FAQ!

What Every Social Media Intern Needs to Know

Simply Measured

At Simply Measured, I’m fortunate enough not to just learn about social media, but also strategy, analytics, marketing, and much more. Quick Guide to Twitter Metrics & Definitions Download. Education & Analysis Social MediaWhen I first heard about this internship, I knew right away that I had to apply. ” I wanted to do more than just tweet things and get coffee.

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Does Marketing Really Need More Data?

Simply Measured

” Disclosure #1: I work for an analytics software company. I’ve imbibed so much analytics Kool-Aid. Why Isn’t Your Analysis? I get the point that the author was trying to make. The Social Marketer’s Guide to Hyper-Targeting Download. How to Match Analysis to Strategy. Education & Analysis Social MediaSo much. .

What a Social API Does (And How It Makes Your Life Easier)

Simply Measured

Awesome Things That a Social API Enables Download. Completing your organization’s data puzzle requires you to use APIs from Google Analytics, DoubleClick, Marketo, and more. little something whipped-up by our in-house Tableau expert using the Tableau Web Connector via the Social Analytics API. Education & Analysisconversation pretty quickly. What does this mean?

9 New Year’s Resolutions All Marketers Should Consider

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. For example, a marketer who often relies on content may partner with the analytics team and learn new SEO keywords that boost online traffic. 3. If you commute to work, you can even download marketing podcasts to help break up the mundanity of the morning grind. Education & Analysis Social MediaOffer Help.