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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. New to data analysis?

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? brand sentiment. and that''s not legal). and that''s not legal).

Data 101
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Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. Jordan [link].

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. Qatar Airways This airline is well-known for its outstanding social media customer service. JetBlue Airways This U.S.-based

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How Visuals are Telling the NAIAS Story

Convince & Convert

Looking at our Total Issues chart from the past day, people are talking about innovation more than anything else: While biotech and data follow closely behind, it makes sense that innovation is at the forefront of #JPM16 conference talk. Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines.

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Why Media Must Remember That Twitter is Still Relevant

Convince & Convert

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

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