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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

Now that our tastebuds are all sophisticated, airline meals need to up their game too. Outlanderish travel plans. CHECK OUT #UNMETRICBRANDSTARS The post Last month on social: A lot like Christmas, but also memes and travel appeared first on Unmetric Social Media Analytics Blog. DISCOVER CONTENT INSPIRATION.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. It also does not shy away from getting its hands dirty in ad campaigns.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 5% switched airlines.

Travel 40
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The Audience (Formerly Known As The Audience)

Twist Image

The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Immediately, a persona of the modern business traveller was being compiled in my mind's eye. Airline status luggage tags. Personas and analytics are not the audience.

Travel 71
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KLM’s Social Flight of Fancy

Convince & Convert

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. For a travel brand these represent the three most important areas of the business impacted by social.

Travel 120
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The Future Never Comes When You Can't Nail The Present

Twist Image

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. analytics. . business blog.

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The Audience (Formerly Known As The Audience)

Twist Image

The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Immediately, a persona of the modern business traveller was being compiled in my mind's eye. Airline status luggage tags. Personas and analytics are not the audience.

Travel 40