Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Aggregation. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Can you give priority to your own content within the aggregated content? How to Curate Content for an Aggregated Content Site. Then aggregate. Content aggregation drives viewers, but can it drive profits? Curation: The end of content aggregation as we know it.
Customer Experience in the Age of the Aggregator
JULY 5, 2016
In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. In the past year, I’ve even stopped going to content creators’ individual websites — I instead go to their Twitter feeds. Kate Zabriskie. Social Media
What’s the law around aggregating news online
SEPTEMBER 22, 2010
ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. and Google News.
Content Curation versus Content Aggregation
SEPTEMBER 22, 2010
Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation. Not an aggregator. Curation goes one step beyond aggregation by adding an active, ongoing editorial component. Aggregation has its place.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
report from Spredfast offers insight into how Twitter profiles can be used to uncover deeper audience context. Twitter’s bios may be short, but users provide clues into users’ self image: A 160-character open field (for information like “loves dogs” or “digital marketer”) and free-form location field (resulting in text like “Paris”, “Berlin”, or “the 512”). This data gives other Twitter users context around who they’re following, points of origin for different opinions, and insight into potential connections. Job pride and family ties were also high in the U.K.,
Content Curation: Are You Doing it Right?
MAY 24, 2012
Setting the record straight: Curators vs. aggregators. Blogger Clinton Forry says the distinction between aggregation and curation is that aggregation is automated and gathers records based on metadata or keywords. Aggregators can’t evaluate individual pieces of content and make editorial decisions. Aggregation doesn’t allow for this. On Twitter @sueyoungmedia.
Content Aggregation: The Future of (B2B and Consumer) Media?
SEPTEMBER 21, 2010
Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.
Aggregation and curation: two concepts that explain a lot about digital change
SEPTEMBER 17, 2010
Aggregation and curation: two concepts that explain a lot about digital change Posted by Mike Shatzkin on September 21, 2009 at 12:50 pm · Under Authors , Community , General Trade Publishing , New Models , Publishing , Supply-Chain , Vertical Aggregation and curation: two concepts that explain a lot about digital change Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers.
How to Use Competitive Social Monitoring on Twitter
Convince & Convert
MARCH 23, 2016
Rather, the true power comes from the trends you find by aggregating data to extract patterns. Here’s how to mine Twitter mentions for marketing opportunities. The second is that they receive outsized mentions when compared with their Twitter audience. In return, AddThis jumped on Twitter to say thank you. Let them know you’ve mentioned them on Twitter.
Aggregation or Content Hijacking
OCTOBER 1, 2010
SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome!
Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
SEPTEMBER 24, 2010
Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?
Twitter for Lawyers
JUNE 23, 2011
It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write up a bit more here for those who attended and those who didn’t. Twitter and privacy. Do some searches on Twitter , SocialMention and TweetBeep and set up alerts for anything new that may come up. Twitter resources for lawyers.
On hardwork, Shorts Cuts and Aggregating in Digital
Direct Marketing Observations
JUNE 14, 2011
In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. THAT is much different than buying followers on Twitter. Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? That’s not really a short cut. THAT
A Walk Through Twitter’s Walled Garden
The Realtime Report
JULY 27, 2012
Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed , not lose them to a third-party platform.
Content Aggregation For Links, Traffic And Buzz
OCTOBER 12, 2010
For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Realizing that these models also power Twitter’s suite of advertising products, it has never been easier for brands to understand target audiences and create content that resonates with each group.
We Me We – Why the Curation vs Aggregation Discussion is Messy
NOVEMBER 4, 2010
In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Aggregation is the collection of as many things that can be found related to a topic. Aggregation is just collecting.
5 Ways To Analyze Twitter Trends
Small Business Mavericks
JUNE 7, 2011
Are you looking for new trends on Twitter? This is a great way to drive new traffic to your blog, especially if you use Twitter. Because the topic is trending, you’ll likely find new blog readers as well as new Twitter followers and see a spike in your blog’s traffic. Here are five places to go for finding Twitter trends: Twitter Search – This is Twitter’s own search feature. On the right side of the screen you’ll see the top 10 trending topics on Twitter. Social Media blogging trends Twitter
Hey, Twitter: I Want My Realtime Search. (And I Want It Now.)
The Realtime Report
NOVEMBER 19, 2012
Twitter’s been making all kinds of announcements about enhancements to Twitter mobile. ” “Now with Twitter Cards , so you can see the story from an official news organization right in your Twitter stream!” When I first learned about Twitter, I was smitten. I started tweeting like a madwoman. I But Twitter wants to be a media company.
Sony Builds Interactive Social Media Hub For 2014 World Cup
The Realtime Report
JUNE 3, 2014
This online forum, which opened on May 1st, compiles the comments and conversations of soccer fans across the world on Twitter, Facebook, and Google+, organizing them all on one website. It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” ( AdAge ).
Tweetdeck Presence Felt in Twitter Redesign
DECEMBER 21, 2011
As you are likely aware by now, Twitter rolled out a major redesign and announced brand pages simultaneously. You may remember Twitter purchased TweetDeck earlier this year, and at the time there was much hand-wringing over what Twitter would do with its new toy. Then, the redesign happened and we have an answer to the question of what Twitter will do with TweetDeck.
Tips on How PR Pros Can Create Social Media Success
JUNE 8, 2011
Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. They go as follows: Be alert and join conversations.
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. To help you better navigate your Twitter metrics, here are some of the common terms you’ll find on the platform.
How To Automate Twitter Without Looking Like an Idiot
APRIL 8, 2015
You: Dude, isn’t this post supposed to be about how to automate Twitter? In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. Since the latter rate was now part of a much higher impressions total, this Twitter automation strategy drove an 80X increase in raw number of engagements. WASTED. Me: Right. Good call. Me: Yep.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. Diversified Twitter Strategies for News Sites.
gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
JANUARY 10, 2013
When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Monitoring brand mentions, share of voice, sentiment etc. Measure visual brand mentions.
PR Departments Take Note: How to Find Relevant Journalists on Twitter
FEBRUARY 23, 2012
Just came across Press Pass , a directory of journalists on Twitter categorized by media outlet , by beat and by region. “You can also find out what [the journalists are] personally interested in, as Press Pass highlights the stories that they’re sharing through their Twitter feed. The Implementation
HOW TO: Gain Twitter Influence
NOVEMBER 3, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Guy Kawasaki and Robert Scoble have vastly different philosophies when it comes to gathering Twitter Twitter followers. Kawasaki has more than 300,000 followers on Twitter.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. If you a.
Nine years of Twitter
APRIL 26, 2015
Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. connect with colleagues and associates from around the world. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. But that all changed as Twitter’s user base grew. really didn’t get it.
New Features Added to B2B Marketing Zone and Social Media Informer
AUGUST 17, 2011
For example as I’m writing this, I see a few great posts right up top: • 3 Questions To Ask About The Qualified Lead You Just Received… • Do B2B Editors Get Twitter? • The evolution of social media power and influence. The intent of the sites is to aggregate and make it easy to find great content. You can find a long list of the Featured sources on the right side.
Am I curating yet? Drawing the lines between creation, aggregation and curation
SEPTEMBER 22, 2010
Drawing the lines between creation, aggregation and curation by Ian Greenleigh on June 11, 2010 · 9 comments The tweet below sums up what I suspect many of us feel about the debate surrounding creation, aggregation, and curation. think it’s close to universally recognized that Google News, for instance, has been in the aggregation box. Home Comment Caviar Be 3-D.
Content Aggregators are Killing Content Creators
Techipedia: Tamar Weinberg
SEPTEMBER 23, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. The major “Web 2.0″
Content Curation for Twitter: How To Be a "Thought Leader DJ"
SEPTEMBER 25, 2010
For great social media discussions, follow the conversations on #smchat every Wednesday at 1 pm on Twitter, join the #smchat Ning community , and get the transcripts. On Twitter, you are mixing content, content that the audience you hope to engage will find--not only interesting--but, irresistible, irresistible enough to comment on, @reply, retweet, share, like, etc. Whom do you know?
Twitter: 360,000 Terrorism-Related Accounts Suspended Since Mid-2015
AUGUST 19, 2016
The war against terrorism is a battle of attrition, and Twitter detailed its small contribution: Some 235,000 accounts have been suspended since February for violating its policies on promotion of violence or terrorism. Twitter provided a progress update on its efforts in a blog post : Daily suspensions are up more than 80 percent since last year, with spikes in suspensions immediately following terrorist attacks. Readers: What are your thoughts on Twitter’s counterterrorism efforts? Pro-ISIS group berates supporters for leaving the 'Twitter battlefield' https://t.co/EsOvJpD9vO
The Wrap, Newser and Content Aggregation: How Much Attribution is.
APRIL 8, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link. Thanks for the write up.