Harp Interactive

NOVEMBER 2, 2010

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!

Press Release 219

Press Release Communities Badge Real Estate 219

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

Communities 134

Communities B2B How To Forums 134

Likeable

SEPTEMBER 24, 2019

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Collaboration 140

Collaboration Communities Social Media Tumblr 140

Ignite Social Media

FEBRUARY 11, 2021

LinkedIn: 3 seconds Twitter and Pinterest: 2 seconds while at least 50% of the content is in view Reddit & Snapchat: Once the video starts playing, the view is counted Video View Rate: Measures the attention given to video content. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Lower-Funnel: Conversions.

Social Media 171

Social Media CPC CPA Aggregator 171

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

Social Networking 150

Social Networking News Aggregator Journal 150

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 60

Communities Aggregator Social Networking Organization 60

agora pulse

JULY 25, 2018

Growing your Twitter presence can seem a little daunting but by scheduling tweets in advance you can optimize your time and see more rapid growth. Twitter moves at a faster pace than any other social media network. With the Agorapulse Chrome plug-in, you can schedule re-tweets directly from Twitter. Reach a wider audience.

Twitter 125

Twitter How To Aggregator Analytics 125

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator'

Features 271

Features Google Reader Facebook Flipboard 271

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. We send that out every Friday to that community, and people can forward it or share it any way they want.”.

Collaboration 226

Collaboration How To Education Team 226

Adam Sherk

MARCH 19, 2012

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought.

News 135

News Organization Twitter Facebook 135

SocMed Sean

DECEMBER 21, 2011

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Personally, I do leverage tools like Paper.li, but as an aggregation tool, not for the purpose of filler tweets. These are just my preferences, though.

Paper.li 278

Paper.li Social Media Tweetdeck Foursquare 278

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Create a community. Community management. Increase conversions. Top-performing content. Engagement.

Report 147

Report Social Media Metrics Aggregator 147

Janet Fouts

JUNE 23, 2011

It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write up a bit more here for those who attended and those who didn’t. Twitter and privacy. Getting started on Twitter. The slides will be added below as well. Imagine that.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years. Atlassian started using Sprout Listening in 2019.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Hootsuite

JULY 19, 2023

Hashtags can be used to aggregate social media posts like tweets into categories. For Twitter, stick to 2 at most. Twitter Fun fact: Hashtags actually originated on Twitter as a way to aggregate tweets. Twitter still leans into its hashtag success today and includes it as a determining factor in its algorithm.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Mindjumpers

JUNE 8, 2011

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Waxing UnLyrical

MAY 26, 2011

Since those first meetings in 2009-10, the University now has an official blog , Facebook page , Twitter profile , YouTube channel and dozens of sites created by individual departments, faculties and student societies. They are students, faculty, staff, donors, alumni, potential students, community partners etc. It doesn’t make sense.

Team 165

Team Social Media Aggregator Meeting 165

Likeable

MAY 27, 2020

Its Instagram ignores essentially all rules of what a “grid with an aesthetic” should look like, and its Twitter is no stranger to self-deprecation. Takeaway: Understand your community, why they love you, and how to best connect with them. Takeaway: Longer and more complex isn’t always better. Link in bio to shop. Get in touch.

Brands 95

Brands Aggregator Instagram Video 95

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. What are some examples of word of mouth marketing?

Conversation 135

Conversation Review Marketing How To 135

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Similarly, Michael Twittered during SES in April.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Laurel Papworth

MARCH 15, 2010

Twitter just announced @anywhere platform – notice who is missing? Anyway here’s my thoughts, right after the Twitter blog/press release : Monday, March 15, 2010. When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. I’m assuming it.

API 69

API Twitter Widget Aggregator 69

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

JUNE 7, 2023

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 110

Brands Sentiment How To Analysis 110

Convince & Convert

JUNE 6, 2014

His community managers are in charge of optimizing content and pushing it out to various channels, while a whole editorial staff creates content. They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. He calls his employees who are in charge of strategy City Planners. .”

Social Media 144

Social Media API Aggregator Team 144

Ignite Social Media

APRIL 30, 2018

One update that community managers should be aware of is Facebook will soon require ‘large’ Pages to verify the identities and locations of the people managing their accounts for Facebook and Instagram. YouTube and Twitter also seem to be losing ground with influencers. Twitter Can’t Escape Bots.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. “How and when can I afford this one day?” “Can Can you twerk?”

Campaign 142

Campaign Features Video Case Study 142

Waxing UnLyrical

FEBRUARY 13, 2013

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. Yes, that was a lot to cover in an hour, but you know what Twitter is like – going here, going there, flowing here, flowing there. 1:In short, social has become a game of the aggregate. Image: moonty via Flickr, CC 2.0.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Firebelly

MAY 28, 2012

By Shea Bennett IBM’s Social Sentiment Index, which aggregates public opinion from Twitter, blogs, message forums and other social media channels, has revealed a 46 percent increase in the amount of conversations about Memorial Day travel over last year. We didn’t even ask the press involved, which I think is priceless.

Social Media 179

Social Media Sentiment Aggregator Travel 179

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand.

Social Media 52

Social Media UGC Content Loyalty 52

Ari Herzog

SEPTEMBER 16, 2010

That is, my and their blog content are now syndicated and aggregated on a new online community that informs you about social media. The site is categorized around concepts ( RSS , SEO , analytics ), tools ( Twitter , StumbleUpon , iPhone ), and types ( how to’s , products ).

Social Media 118

Social Media Syndication Aggregator StumbleUpon 118

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. The Power Reports add-on lets you customize or automate your reports. Social media channels. Pricing: Starts at $99 per month. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. This has implications for several functions within companies: Sales. Public relations. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. The more Twitter can keep users inside the walled garden of official Twitter apps, the more money it can make. says Anil Dash.

API 180

API Eventful Aggregator Twitter 180

Waxing UnLyrical

JULY 25, 2011

Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. By the way, the argument of pitching Facebook against Twitter, that the former could be made asymmetric by hiding feeds is rather pointless. This is an interesting viewpoint from India, so I hope you will read it.].

Social Networking 193

Social Networking Google Aggregator Social Enterprise 193

Idaconcpts

MAY 4, 2011

This switch to corporate interests isn’t anything new for social media sites; Twitter, Facebook, and others have made changes over the years that do more to make money than they do to satisfy the user. So for users looking to find an online news aggregator that is customizable and interactive, Reddit is really the only place left to go.

Reddit 157

Reddit Digg Aggregator Journal 157