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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 107
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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Aggregate values: Total amount someone has spent.

Hotels 113
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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Using the word “ destinations ” in your search will trigger this feature and it’ll aggregate and present information on your destination in order of its popularity. It also adjusts flight options seamlessly, and it sorts hotel choices based on your star preferences, showing you what’s bookable for your desired travel dates.”

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Episode 11: Vanessa Sain-Dieguez, Hilton Hotels. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Please support them; we couldn’t do it without their help!

Questions 138
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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. It should be an aggregate of everything action (share/comment/click).

Twitter 40